1. Peking University
  2. Program
  3. Bachelors
  4. BS IT Service Marketing Management

BS IT Service Marketing Management

4 Years On Campus Bachelors Program

Peking University

Program Overview

Through learning and practicing, students will study and master system theory and practical knowledge of marketing strategy, customer relation management, market and product management, new product marketing, software requirement engineering and market research and analysis of IT enterprises. Students will know how to combine technical means with management ones, achieving the management target in the end. They are able to be candidates of chief management officer, brand manager, management consultant, marketing consultant and sales manager.

Program Key Stats

¥30000 (Annual Cost)



2 %

Eligibility Criteria

2.5
27
60

1400
6.5
92

Additional Information & Requirements

Official Transcripts, Senior high school graduation diploma (Students expecting to graduate should provide an official letter stating the expected graduation date)

Career Options

  • Business Analysts
  • Marketing head
  • not-for- profits or NGOs positions
  • government and policy positions
  • cultural institutions head

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