BA in Business Administration

The BA in Business Administration at Frederick University is designed to provide students with a strong foundation in business, management, finance, accounting, economics, and marketing while developing practical skills needed for today’s competitive business environment. The program is ideal for students who want to build careers in business leadership, entrepreneurship, finance, marketing, or management, with the flexibility to specialise in areas such as Accounting, Entrepreneurial Management, and Digital Marketing.

Curriculum Structure

Year 1:
Students begin their journey by developing essential business knowledge through subjects such as Introductory Accounting I, Introduction to Microeconomics, Marketing Principles, Computer Application Packages, and Business Mathematics. These modules introduce students to financial concepts, economic thinking, digital business tools, and analytical skills required for understanding how organisations operate.

Students also study modules including Introduction to Macroeconomics, Introduction to Business Organisation I, Calculus for Business and Social Sciences, and Introduction to Digital Marketing and Social Media, helping them build a broad understanding of business environments and modern marketing practices.

Year 2:
In the second year, students strengthen their understanding of business operations through modules such as Business Communication, Managerial Economics, Introduction to Business Organisation II, Business Finance I & II, Statistics I & II, and Business Law. These courses help students improve their financial decision-making, communication abilities, analytical skills, and understanding of organisational structures.

Students also develop the ability to interpret business data, understand legal frameworks, and apply financial concepts to real-world business scenarios.

Year 3:
The third year focuses on developing advanced business knowledge through subjects such as Human Resources Management, Business Research Methods, Integrated Marketing Communications, and Business Policy and Strategic Management. Students begin applying strategic thinking and research skills while exploring their chosen specialisation pathway.

Through specialisation options in Accounting, Entrepreneurial Management, or Digital Marketing, students can customise their studies according to their future career goals.

Year 4:
The final year allows students to apply their knowledge through advanced business modules and practical projects, including Strategic Marketing, Senior Project I, and Senior Project II. Students develop the ability to analyse business challenges, create solutions, and demonstrate professional-level skills through independent research and project work.

Focus Areas:

Accounting, Finance, Marketing, Digital Marketing, Entrepreneurship, Business Strategy, Management, Business Communication, Economics, Human Resource Management.

Learning Outcomes:

Graduates develop strong business knowledge, analytical abilities, communication skills, research capabilities, and strategic decision-making skills required to succeed in modern organisations.

Professional Alignment (Accreditation):

The program is designed to provide students with industry-relevant business knowledge and professional skills, preparing them for employment opportunities across different business sectors and supporting further academic progression.

Reputation (Employability Rankings):

Frederick University focuses on developing career-ready graduates through practical learning, specialised knowledge, and transferable business skills that support employment across various industries.