Bachelor European Business

3 Years On Campus Bachelors Program

Technical University of Liberec

Program Overview

The Bachelor in European Business at Technical University of Liberec is a dynamic 3-year full-time English-taught program, developed in partnership with Hochschule Zittau/Görlitz, that equips you with practical skills for thriving in international business and European management—think linking theory to real-world practice in a transnational setting. It's perfect for ambitious students passionate about global markets, ready to master everything from EU economic integration to intercultural communication, while building fluency in foreign languages and hands-on expertise through a compulsory semester-long internship that counts toward both Czech Bc. and German B.A. degrees.

Technical University of Liberec, Studentská 1402/2, 461 17 Liberec 1, Czech Republic.

Curriculum Structure

Year 1 lays a strong foundation by immersing you in the basics of business operations across Europe, with courses like Economics and Business in Services and Informatics II teaching you how services drive economies and how digital tools streamline operations. You'll also dive into Language I – English 2 alongside options like Language II – German 2 or French, building the communication skills essential for cross-border teamwork right from the start.

Year 2 ramps up with practical tools for modern business, featuring Accounting II to master financial tracking and IS for Production Planning and Management for optimizing supply chains in international contexts. Courses such as Language I – English 4 and Business Ethics in the European Context sharpen your ethical decision-making and language proficiency, preparing you to navigate diverse cultural business landscapes confidently.

Year 3 focuses on advanced strategy and real-world application, with standout modules like Strategic Marketing, Business Logistics, and Corporate Finance and Taxes that teach you to craft winning market strategies, manage global logistics, and handle cross-EU financials. You'll cap it off with a Guided Internship, Personnel Management, and Managing Small Business, plus your Bachelor's Thesis, gaining irreplaceable experience and leadership skills before graduation.

Focus areas include international marketing, European economic integration and tax systems, intercultural communication, foreign languages, strategic marketing, e-commerce, and project management—all tailored to the EU single market.

Learning outcomes deliver a comprehensive grasp of international business operations, practical marketplace skills, and the ability to apply theory in transnational settings, culminating in dual Czech Bc. and German B.A. degrees.

Professional alignment (accreditation): Fully accredited as a joint Czech Bachelor’s (Bc.) and German Bachelor of Arts (B.A.) program, with a compulsory internship ensuring practice-ready graduates for middle-level business roles.

Reputation (employability rankings): Technical University of Liberec alumni excel in diverse fields, with this program's emphasis on practical, EU-focused skills positioning graduates strongly in international business—backed by Erasmus+ mobility scholarships for global exposure.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor European Business program at the Technical University of Liberec provides students with opportunities to connect business theory with real-world practice through applied coursework, teamwork, and practical projects. Students develop professional skills in international business environments by working on business cases, presentations, and collaborative assignments that reflect current challenges faced by companies. The program benefits from the university’s strong connection with industry and access to academic resources, supporting students in gaining practical knowledge in areas such as management, economics, entrepreneurship, and international business operations.

Students enhance their learning through the following practical opportunities and resources:

Business projects and teamwork : Students participate in collaborative projects, case studies, and presentations that strengthen communication, leadership, analytical thinking, and decision-making skills.
International business environment : The program focuses on European and global business practices, helping students understand cross-border management, international markets, and multicultural business communication.
Industry-oriented learning : Students gain practical insights through applied assignments and business-related activities connected with real economic environments.
University library and digital resources : Students have access to the Technical University of Liberec Library, providing academic databases, business literature, electronic resources, and study facilities supporting research and coursework.
Faculty of Economics facilities : Students benefit from classrooms, seminar rooms, computer facilities, and academic support services designed for economics and business education.
Computer and digital learning tools : Students use university IT infrastructure and digital platforms to support research, presentations, data analysis, and project-based learning.
Study abroad and international opportunities : The program supports international exposure through university mobility opportunities and cooperation with partner institutions, allowing students to experience different academic and business cultures.

Progression & Future Opportunities

The Bachelor European Business program at the Technical University of Liberec prepares graduates with international business knowledge, management skills, and practical competencies needed to succeed in European and global markets. Students gain an understanding of business operations, economics, communication, and cross-cultural management, allowing them to build careers in multinational companies and international organizations. Graduates can pursue roles such as International Business Specialist, Business Consultant, Marketing Coordinator, Project Manager, and Export Manager. The program creates strong opportunities for students who want to develop a global business perspective and continue their professional growth:

• University career support : The Technical University of Liberec supports students through career counselling, employment guidance, internship opportunities, and cooperation with companies to help graduates connect their academic knowledge with real workplace requirements.

• Employment opportunities : Graduates are prepared for careers in international trade, business development, marketing, management, consulting, and administrative positions within European and global organizations.

• University–industry partnerships : Students benefit from the university’s cooperation with businesses and organizations, enabling practical projects, professional networking, and exposure to current industry practices.

• International and accreditation value : The European Business degree from the Technical University of Liberec provides a recognized European higher education qualification that supports career mobility, international employment opportunities, and further studies across Europe.

• Graduation outcomes : Graduates leave the program with skills in strategic thinking, communication, teamwork, decision-making, and international business management, preparing them for successful careers or advanced academic pathways.

Further Academic Progression : After completing the Bachelor European Business program, students can continue their studies through master’s programs in areas such as International Business, Business Administration, Management, Marketing, Finance, Economics, or related fields. This allows graduates to specialize further, strengthen their leadership abilities, and prepare for advanced managerial, consulting, or entrepreneurial careers.