Bachelor of Business Administration

3 Years On Campus Bachelors Program

University of New York in Prague

Program Overview

The Bachelor of Business Administration (BBA) at the University of New York in Prague (UNYP) offers students a comprehensive, practical, and international education in business. It’s perfect for anyone looking to kick-start a successful career in management, marketing, finance, or entrepreneurship, with hands‑on experience and a global outlook, all in a vibrant, English‑speaking environment.

Curriculum Structure

Year 1:
Your first year is all about learning the basics of business and setting a solid foundation. You’ll cover essential subjects like Principles of Management, Principles of Marketing, and Microeconomics, giving you a broad overview of the business world. You’ll also develop key skills in communication and teamwork, which will be invaluable in every stage of your career.

Year 2:
The second year builds on your foundational knowledge and starts diving deeper into the technical side of business with courses like Financial Accounting, Corporate Finance, and Organizational Behavior. These will sharpen your analytical skills and give you a solid understanding of how businesses work at a more advanced level. You’ll also begin applying what you’ve learned through real‑world case studies.

Year 3:
In your final year, the focus shifts to refining your skills and applying everything you’ve learned so far. You’ll study Strategic Management and Business Statistics & Data Analysis, and you’ll have the chance to intern with companies as part of your Professional Immersion Experience. This gives you hands‑on experience in the business world, helping you get ready for life after graduation.

Focus areas

Business management, strategic marketing, finance, data analytics, human resources, entrepreneurship, and international business.

Learning outcomes

By the end of the program, you’ll be a strong leader with the ability to think critically and creatively. You’ll be equipped with the data, financial, and communication skills needed to thrive in a competitive global business environment.

Professional alignment (accreditation)

This program is accredited by the Czech Ministry of Education, ensuring it meets the highest national standards. It’s a great way to earn a reputable business degree recognized in Europe and around the world.

Reputation (employability rankings)

UNYP has built a strong reputation for producing graduates who are ready to succeed in the global business world. With a focus on internships, industry partnerships, and a network of alumni, the university helps students land jobs and grow their careers in top companies worldwide.

Experiential Learning (Research, Projects, Internships etc.)

At UNYP, the Bachelor of Business Administration (BBA) program is all about turning theory into practice. From day one, you’ll dive into real‑world business scenarios, learning how to apply what you’ve studied to actual challenges. One of the highlights of the program is the Professional Immersion Experience (PIE), where you’ll spend time in a company, gaining hands‑on knowledge and making valuable industry connections. Whether it’s through group projects, internships, or case studies, you’ll get the chance to work on tasks that mirror the business world’s demands, making sure you’re ready for success after graduation.

Here’s how experiential learning is integrated into the BBA program:
• Professional Immersion Experience (PIE): Every student is required to complete an internship, allowing you to work with companies and apply your learning in a real business environment.
• Case Studies & Practical Projects: You’ll work on real business problems through case studies and group projects that challenge you to think strategically and collaborate effectively.
• Teamwork & Collaboration: Many of the assignments will involve teamwork, helping you develop leadership and project management skills that are crucial in the business world.
• International Perspective: Studying in Prague, a vibrant international business hub, offers a unique chance to engage with diverse cultures and perspectives, which is essential in today’s globalized market.
• Access to Industry Events & Networking: Living and studying in Prague gives you direct access to numerous business events, networking opportunities, and a chance to connect with professionals from various industries.

Progression & Future Opportunities

Graduating with a Bachelor of Business Administration (BBA) from the University of New York in Prague (UNYP) opens doors to exciting career paths such as Business Analyst, Marketing Coordinator, HR Specialist, or Financial Consultant. With the university’s strong focus on practical experience and industry connections, over 90% of UNYP graduates secure employment within a year of graduating, making it a fantastic stepping stone into the global business world.

Here’s how the university helps you progress:
• Career Services: UNYP offers personalized career coaching, networking opportunities, and access to internship/job listings through the Career Office, ensuring you’re supported every step of the way, from day one to beyond graduation.
• Strong Employment Outcomes: 90%+ of graduates are employed within a year, landing roles in top companies across various industries like finance, marketing, consulting, and tech.
• Industry Connections: Through events like CareerXpo, UNYP students meet employers directly, helping to create lasting professional relationships that boost career prospects.
• Accreditation: The program is accredited by the Czech Ministry of Education and recognized internationally, ensuring that your degree is respected worldwide.
• Graduate Success: Whether you're aiming for a corporate career, starting your own business, or climbing the professional ladder, the skills and knowledge gained from this program will set you up for success.

Further Academic Progression:
After completing your BBA, you can continue your academic journey with an MBA at UNYP or pursue master’s programs in areas like International Business, Marketing, Finance, or Data Analytics — further honing your expertise and paving the way for leadership roles.