Bachelor in Business and Marketing

3 Years On Campus Bachelors Program

CA Institute

Program Overview

The Bachelor in Business and Marketing offered by CA Institute in Brno, in partnership with IDRAC Business School, is the perfect fit for students who are passionate about understanding how businesses succeed in a global market. Over three years, you’ll develop hands-on skills in marketing, communication, and business strategy, setting you up for success in a fast‑paced, dynamic world.

Curriculum Structure

First Year:
In your first year, you’ll lay the groundwork for your business and marketing career. You’ll dive into core subjects like Marketing: Processes and Environment, Market Analysis, and Market Research, while sharpening your language and communication skills. You’ll also learn sales fundamentals through courses such as Customer Knowledge and Acquisition and Sales Techniques. By the end of year one, you’ll have a solid understanding of how businesses operate and the role marketing plays in their success.

Second Year:
The second year takes things up a notch! You’ll begin to apply your learning to real‑world scenarios, with subjects like International Marketing, Marketing Planning, and Consumer Behaviour. You’ll also focus on refining your negotiation and leadership skills, with modules like Vyjednávací techniky and International Business Culture. As you gain practical experience, you’ll feel ready to take on global challenges and make impactful decisions for a business.

Third Year:
By the time you reach the third year, you’ll be able to put everything you’ve learned into action through exciting real‑world projects. You’ll work on Marketing Activity Reports and engage in challenges like the International Business Challenge. This final year is all about preparing for life after graduation – whether that means jumping into your career or continuing your studies. You’ll develop the leadership and problem‑solving skills that will set you apart in the job market.

Focus areas: Marketing Strategy, International Business, Consumer Psychology, Negotiation & Sales, Project Management

Learning outcomes: By the end of the program, you’ll be able to analyse markets, create impactful marketing strategies, communicate persuasively across cultures, lead business projects, and make data‑driven decisions in any organization.

Professional alignment (accreditation): You’ll graduate with a degree awarded by IDRAC Business School, a well‑respected institution across Europe. This program equips you with the knowledge and practical skills you need to succeed on an international scale.

Reputation (employability rankings): While this program may not be listed on global rankings like QS or The Guardian, it’s a top choice for students who want a career in marketing or business. The hands‑on experience, combined with a global perspective, ensures you’re highly employable right after graduation.

Experiential Learning (Research, Projects, Internships etc.)

In the BA in Business and Marketing, you’ll have plenty of opportunities to apply what you learn in the classroom to real‑life situations, helping you gain the skills and confidence needed for success in the business world. The program is designed to give you hands‑on experience from day one, with a focus on business simulations, case studies, and international challenges that mirror what professionals do every day. The facilities at CA Institute are top-notch, supporting your learning with state-of-the-art tools, digital platforms, and professional development resources. You’ll also be exposed to industry practices in Brno and France, giving you a global perspective that’s essential in today’s interconnected business world.

Here’s how you’ll experience learning beyond textbooks:
• Business Simulations and Challenges: You’ll dive into Business Games and participate in the International Business Challenge (IBC), where you’ll work in teams to solve real‑world marketing and management problems, gaining invaluable practical experience.
• Professional Activity Reports: You’ll create reports like Sales Activity Reports and Marketing Activity Reports — just like professionals do — giving you a portfolio of real work that you can show future employers.
• Collaborative Case Studies: Many of your classes will include hands‑on Marketing Case Studies and Sales Case Studies, where you’ll team up with classmates to research and present solutions to actual business problems, developing key teamwork and presentation skills.
• Microsoft Academy and Digital Tools: As part of your learning, you’ll become proficient in essential business software through Microsoft Academy sessions, which will help you build strong digital skills needed in any modern workplace.
• Language and Communication Labs: With English and additional language courses, you’ll improve your communication skills, preparing you to interact effectively with international teams and clients.
• Careers & Internships Support: Throughout the program, you’ll get plenty of support for internships and career opportunities. The institute’s dedicated career services will help you land relevant work experience, setting you up for success when you graduate.

Progression & Future Opportunities

Graduating from the BA in Business and Marketing means stepping out into the business world with practical experience and essential skills that employers are looking for. With a degree that combines strategic marketing, international business, and communication, you’ll be ready to take on exciting roles such as Marketing Coordinator, Business Development Associate, Sales Specialist, or Brand Assistant. The real‑world skills you develop will make you highly employable, and you’ll be able to grow your career in whichever direction you choose:

• Career Support from CA Institute: You’ll get personalized help from the Career Consulting team at CA Institute, who offer CV workshops, career advice, and targeted job support. They’ll help you land your first role quickly after graduation.
• Internships & Real-World Experience: Thanks to CA Institute and IDRAC’s close ties to industry, you’ll gain practical work experience through internships that will give you a competitive edge in the job market.
• Impressive Employability Rates: IDRAC Business School has an excellent 95% employability rate within six months of graduation, meaning the skills you’ll gain are highly valued by employers.
• Industry Connections: You’ll have the chance to connect with major companies through CA Institute’s networks and industry‑focused projects, making sure you’re well‑positioned to tap into exciting career opportunities.
• Accreditation and Recognition: The degree you earn will be recognized both in the Czech Republic and internationally, thanks to IDRAC’s solid reputation in Europe.
• Graduation Success: Alumni of the program regularly move into roles in marketing, sales, consulting, and international business, with the confidence to succeed in dynamic, fast‑paced environments.

Further Academic Progression:
• After finishing the program, you might decide to continue your education with a Master’s degree in fields like International Marketing, Business Management, or Strategic Leadership at top universities across Europe or globally.
• Alternatively, you could pursue an MBA or specialized certifications to build on your skills and advance your career in leadership or management.