Bachelors in Textile Marketing

The Bachelor's degree program Textile Marketing uniquely connects the issues of textile and clothing materials and technologies with knowledge from the field of marketing. The aim of the study is to prepare university-educated experts who understand the specific properties, correct function and quality assessment of textile products, as well as the related rules in relation to potential customers (consumer protection, proper labeling, etc.), but also the rules of marketing and business negotiations. During the course of study, the student acquires not only theoretical and practical knowledge at a given level, but also sufficient flexibility, the ability to communicate professionally in the English language, an overview of technical fields and skills known collectively as soft skills.