BA Interactive Media & Experience Design

3 Years On Campus Bachelors Program

Prague School of Creative Communication

Program Overview

The BA Interactive Media & Experience Design at Prague School of Creative Communication is a three-year Visual Arts bachelor's program that equips you with creative and technical skills to craft immersive experiences—from websites and mobile apps to AR/VR environments and interactive films. It's perfect if you're passionate about innovation, storytelling, and blending graphic/3D design with digital tech, turning technology into a tool for artistic expression while building a standout portfolio through real-world projects.

Curriculum structure

Year 1: Foundations and Exploration
You'll dive into the essentials of interactive media, mastering key methods, concepts, and tools like 3D design, UX, and UI alongside graphic and digital design fundamentals. This year builds your creative confidence through hands-on exploration, setting a strong base for turning ideas into responsive, engaging designs that captivate users. Expect a mix of studio practice and experimentation to spark your unique voice early on.

Year 2: Experimentation and Integration
Here, you'll push boundaries by deepening technical skills with advanced tools and bold experiments in fields like artificial intelligence (AI) and virtual reality (VR). You'll learn to fuse design concepts with interactive tech, creating meaningful innovations that respond and engage on multiple platforms. It's all about integration—connecting your growing expertise to produce prototypes that feel alive and forward-thinking.

Year 3: Personal Vision and Professional Practice
In your final year, you'll hone a personal creative vision through independent projects and professional workflows, refining skills for real industry impact. Focus shifts to portfolio-building and presenting work that showcases your ability to design immersive experiences, complete with collaborations that mirror agency life. You'll graduate ready to launch with a bachelor project that demonstrates your mastery.

Focus areas: Immersive platforms (websites, apps, installations), emerging tech (AR/VR, AI), graphic/3D design, UX/UI, and storytelling through interactive media.

Learning outcomes: Gain proficiency in creative experimentation, technical production, and emotional design; build a professional portfolio; master tools for responsive experiences across digital and physical spaces.

Professional alignment (accreditation): Official Visual Arts Programme (Code: B0211P310008), fully taught in English as a professional bachelor's, with hands-on prep for in-house, freelance, or entrepreneurial roles in the creative industry.

Reputation (employability rankings): PSCC's programs, developed by industry leaders, emphasize real-world projects and state-of-the-art facilities (AI Lab, studios) to deliver top employability—grads thrive in visual arts businesses with strong portfolios presented to pros. Small classes (up to 10-30 total) ensure personalized guidance for standout success.

Experiential Learning (Research, Projects, Internships etc.)

At the Prague School of Creative Communication, our BA in Interactive Media & Experience Design dives right into experiential learning, where you'll build practical skills through hands-on projects using professional tools right from day one. You'll master specialized software and equipment in our state-of-the-art facilities, like the AI Lab for cutting-edge design experiments, Photography and Green Screen Studios for immersive media creation, and a Recording Studio for interactive sound design—all tailored to interactive media workflows. Working in small, collaborative groups, you'll tackle real-world assignments that sharpen your conceptual thinking, visual storytelling, and interdisciplinary skills, just like industry pros do.

This setup means you'll gain experience with:
- Specialized software and equipment for design techniques, including tools for digital animation, 3D design, UX, and sound design in experiential projects.
- Group projects in small, supportive teams on real-world assignments, building portfolios with presentations to industry professionals.
- Internships through our practice-oriented programs with companies in Prague and across Europe, letting you jump into the creative business fast.
- Digital tools like professional-grade studios (Photography Studio, Green Screen Studio, Recording Studio, AI Lab) for interactive media production.
- Libraries and ateliers, including a dedicated Library and Painting atelier for research and creative exploration.

Progression & Future Opportunities

At the Prague School of Creative Communication, our BA in Interactive Media & Experience Design dives right into experiential learning from day one, where you'll build practical skills through hands-on projects using professional tools and real-world scenarios. You'll master specialized software and equipment in our state-of-the-art facilities like the Photography Studio, Green Screen Studio, Recording Studio, AI Lab, Library, and Painting Atelier, all designed to sharpen your abilities in interactive design, VR/AR, AI integration, and user experience. This setup lets you collaborate on actual client briefs in our Creative Office, turning ideas into portfolio-ready work while getting feedback from industry pros.

Here's how our program makes experiential learning come alive for you::
- Real-world group projects and client contracts: Work in teams on live assignments in the Creative Office, applying interactive media techniques like sound design and digital experiences to build your portfolio.
- Specialized software and digital tools: Hands-on training with current industry software, web technologies, coding basics, plus experimental tools for virtual/augmented reality and artificial intelligence.
- Internships: Gain pro experience through our internship programs with companies in Prague and across Europe, even while studying.
- Modern facilities: Access top-equipped classrooms, studios, and the AI Lab for immersive design work—no generic setups, just gear that matches creative industry trends.