BA in Film & Animation

3 Years On Campus Bachelors Program

Prague School of Creative Communication

Program Overview

The BA in Film & Animation at Prague School of Creative Communication is a three-year Visual Arts program (code: B0211P310008) that blends graphic design, photography, concept creation, and brand identity to help you tell powerful stories through images and ideas—perfect for creative minds passionate about turning concepts into campaigns, editorials, visual narratives, and multimedia projects. It's ideal for students eager to build a standout portfolio with real-world skills in a supportive, industry-focused environment in vibrant Prague.

Curriculum Structure

Year 1: Foundations and Tools
You'll kick off by mastering the basics like design principles, composition, color theory, typography, and digital imaging, building a strong technical base right away. Hands-on practice with Adobe Illustrator, InDesign, and Photoshop will sharpen your skills, alongside studio work in photography, video, graphic design, and visual communication that gets you creating from day one. This year sets you up with the essential tools to experiment confidently and lay the groundwork for bold ideas.

Year 2: Concepts and Contexts
Dive deeper into advanced branding, editorial design, and communication strategy, learning how to craft strategies that resonate. You'll experiment with motion graphics, photography, video, and web design through a storytelling lens, pushing your creativity in dynamic ways. Courses in visual culture, semiotics, and design thinking will sharpen your conceptual edge, helping you connect ideas to real impact.

Year 3: Integration and Professional Practice
Tackle independent creative and research projects that link image theory and design theory to practical applications, honing your professional voice. Collaborate on workshops with external partners for campaigns, identity systems, or multimedia projects, gaining that agency-like experience employers love. Wrap up by preparing a polished portfolio and publicly presenting your final bachelor project, ready to launch your career.

Focus Areas
Graphic design, photography, branding, editorial design, motion graphics, video, web design, visual narratives, and multimedia projects—all tied to storytelling and concept development.

Learning Outcomes
Develop strong visual concepts, master industry software like Adobe suite, create compelling campaigns and identities, build a professional portfolio, and apply design thinking to real-world collaborations.

Professional Alignment (Accreditation)
This is an accredited full-time Professional Bachelor's program (Bc.) under Visual Arts (code: B0211P310008), designed for creative industry roles with hands-on projects mirroring professional agencies.

Reputation (Employability Rankings)
PSCC equips graduates for thriving careers in-house, freelance, or entrepreneurship through real-world assignments and industry pro insights, with state-of-the-art facilities like photography studios and AI labs boosting practical skills—no specific QS or Guardian rankings noted, but strong emphasis on portfolio-building for competitive creative fields.

Experiential Learning (Research, Projects, Internships etc.)

The BA in Film & Animation at PSCC goes far beyond theory—it's built on hands-on learning from day one. You'll work on real projects with actual industry partners, learning to transform visual concepts into compelling campaigns, editorials, and multimedia work that matters. This isn't about sitting in lectures; you're building a professional portfolio while still studying, which means you graduate with concrete work to show employers.

From your first year, you'll develop practical skills using professional-grade software including Adobe Illustrator, InDesign, and Photoshop. The school provides state-of-the-art facilities to support your creative work, giving you access to everything you need to bring your ideas to life.

Here's what makes the experiential learning at PSCC specifically designed to prepare you for a creative career:

- Photography Studio and Green Screen Studio for capturing professional-quality imagery and video content
- Recording Studio for audio production integrated into your multimedia projects
- Painting atelier for traditional and mixed-media exploration alongside digital work
- AI Lab where you can experiment with cutting-edge technology as a creative tool
- Library resources supporting research for your visual communication projects
- Real-world assignments on actual industry contracts through collaborative studio practice
- Motion graphics, photography, and video coursework taught from a storytelling perspective, not just technical execution
- Workshops and collaborations with external partners on campaigns, identity systems, and multimedia projects, especially in Year 3
- Creative Office where you work in real co-working teams on actual briefs, learning to blend graphic design, photography, film production, and copywriting with digital marketing
- Networking and internship opportunities connecting you with diverse professionals across the creative industry
- Capstone project in Year 3 where you present your portfolio and final bachelor project publicly to industry professionals

The program also emphasizes critical thinking about design's role in society and ethics, so you're not just learning tools—you're learning to use design as a powerful force for influence and change. You'll study visual culture, semiotics, and design thinking alongside practical skills, making you a well-rounded creative professional.

Progression & Future Opportunities

At the Prague School of Creative Communication, our BA in Film & Animation dives right into hands-on learning from day one, where you'll build practical skills in graphic design, photography, video, branding, and visual storytelling through studio practice and real-world projects. You'll master industry-standard tools like Adobe Illustrator, InDesign, and Photoshop while experimenting with motion graphics, web design, and multimedia campaigns in a supportive, project-based environment that mirrors professional creative agencies. This means turning concepts into compelling editorials, identities, and campaigns that showcase your unique voice—preparing you with a standout portfolio by graduation.

Here are some standout ways you'll gain that edge through experiential learning:
- State-of-the-art facilities like the Photography Studio, Green Screen Studio, Recording Studio, AI Lab, Library, and Painting Atelier, giving you professional-grade spaces to create and collaborate.
- Real-world group projects and workshops with external partners on campaigns, identity systems, and multimedia projects, blending graphic design, photography, film production, and copywriting in co-working teams—just like in top agencies.
- Internship networks connecting you to diverse creative industry pros for experiences that build on your classroom skills and open doors in design and communication.
- Advanced digital tools and software including Adobe suite (Illustrator, InDesign, Photoshop), plus exploration of motion graphics, web design, and emerging tech in dedicated studios.
- Independent capstone projects in Year 3, where you integrate design theory with practical applications, culminating in a public portfolio presentation to industry pros.