Bachelor degree Economics and Business Administration

3 Years On Campus Bachelors Program

Aalborg University

Program Overview

The Bachelor’s in Economics and Business Administration is a great fit if you want to understand how businesses actually work while building strong skills in finance, strategy, and decision-making. It is especially suited for students aiming for careers in management, consulting, or entrepreneurship, as the program combines theory with hands-on, real-world projects from day one.

Curriculum structure

Year 1:
You start by building a strong foundation in business and economics. Subjects like Microeconomics and Macroeconomics, Financial Accounting, and Organisational Theory introduce how companies operate, while Applied Quantitative Methods helps you develop analytical thinking. A key part of this year is working in groups to solve real business problems, which makes learning much more practical and engaging.

Year 2:
In the second year, you begin to connect different areas of business and think more strategically. You will study Management Accounting, Marketing, and Business Law, alongside modules in Strategy and Finance. The focus here is on understanding how decisions are made inside organisations and how businesses respond to market challenges, all supported by project-based work.

Year 3:
The final year allows you to shape your own direction and apply everything you have learned. You will explore areas like Innovation and Entrepreneurship and advanced topics in Finance, along with electives based on your interests. The program ends with a Bachelor’s thesis, where you work on a real business challenge and demonstrate your ability to think critically and independently.

Focus areas (in a string):

Strategy, Finance, Marketing, Innovation and Entrepreneurship, Organisational Theory, Business Law, Accounting, Microeconomics and Macroeconomics, Quantitative and Qualitative Methods

Learning outcomes (in a string):

Strong analytical and problem-solving skills, ability to apply business theory to real-world situations, understanding of financial and strategic decision-making, teamwork and communication skills, and confidence in handling complex business challenges

Professional alignment (accreditation):

Built around a well-established problem-based learning (PBL) model, ensuring strong alignment with industry expectations and practical business skills

Reputation (employability rankings):

Known for its innovative teaching approach and close links with industry, supporting strong graduate employability across business, consulting, and finance roles

Experiential Learning (Research, Projects, Internships etc.)

What makes this programme genuinely engaging is how quickly you move beyond theory and start applying concepts in real situations. From the very beginning, you work on real business challenges through projects, case discussions, and collaborative tasks, so you are not just learning about business—you are actively thinking and working like a business professional. This approach helps you build confidence in analysing problems, making decisions, and presenting ideas clearly.

A big part of your experience comes from the problem-based learning approach, where teamwork is at the centre of everything you do. You regularly work in groups to explore real-world business issues, develop solutions, and present your findings, which closely mirrors how companies operate today. Over time, this builds not only your technical knowledge but also your communication, leadership, and problem-solving skills.

This hands-on learning experience is supported by practical tools, real-world exposure, and strong academic resources:

• Semester-based group projects – work in teams on real business problems, developing practical solutions
• Industry-linked projects – many assignments are inspired by or connected to real companies and current market challenges
• Case-based learning – apply concepts in finance, marketing, and strategy to realistic business scenarios
• Interactive teaching methods – a mix of lectures, workshops, and project supervision to support applied learning
• Problem-based learning model – structured approach to analysing and solving complex business issues step by step
• Strong academic resources – access to digital libraries, research databases, and study materials for project work
• Collaborative study environment – dedicated spaces for teamwork, discussion, and group-based research
• International exposure opportunities – option to study abroad and gain a global business perspective

Progression & Future Opportunities

y the time you graduate, you will be ready to step into roles across business, finance, and management with confidence. Many students move into positions like Business Analyst, Financial Analyst, Marketing Executive, or Management Consultant, working in fast-paced industries where decision-making and problem-solving really matter. The programme is built to make you workplace-ready, so you are not just graduating with knowledge, but with the ability to apply it in real situations.

What strengthens your career prospects is the practical, industry-focused experience you gain throughout the degree:

• Career support services – personalised guidance for CV building, interview preparation, and job search strategies to help you transition smoothly into the workplace
• Industry-linked project work – regular projects based on real companies, giving you exposure to real business challenges before you graduate
• Strong employability focus – the problem-based learning approach helps you develop teamwork, communication, and analytical skills that employers actively look for
• Broad career pathways – opportunities across private companies, consulting firms, finance sectors, and even the public sector or entrepreneurship
• Practical skillset at graduation – confidence in areas like financial analysis, strategy, marketing decisions, and business problem-solving

Further Academic Progression:

If you decide to specialise further, this degree gives you a strong pathway into postgraduate study. You can continue with a Master’s in Economics and Business Administration or explore related fields like finance, marketing, or international business, helping you move into more advanced and specialised roles in the future.