Bachelor degree in Economics and Business Administration

3 Years On Campus Bachelors Program

Aalborg University

Program Overview

The Bachelor's in Economics and Business Administration at Aalborg University is a three-year program that equips you with practical skills to tackle real-world business challenges, like optimizing processes, analyzing finances, and crafting growth strategies for companies. It's ideal for ambitious students who thrive on problem-based learning through projects, company collaborations, and case studies, blending economics and business to make you stand out in the competitive job market.

Curriculum Structure

First Year
In your first year, you'll build a strong foundation in core economics and business principles right from the first semester, diving into Microeconomics and Macroeconomics, Financial Accounting, and methods for problem-based project work to explore key issues hands-on. The second semester shifts to the company's external environment, connecting national economics with internal operations through subjects like Marketing and Organisational Theory, helping you understand how businesses fit into broader societal and industrial contexts. This setup gets you applying theory to practice early, so you're already solving complex problems by year's end.

Second and Third Years
As you progress into the later years, semesters integrate deeper insights, with the fifth semester focusing on strategic frameworks through advanced Strategy and Philosophy of Science, building on prior knowledge to analyze business holistically. The program emphasizes subjects like Management Accounting, Innovation and Entrepreneurship, Applied Quantitative and Qualitative Methods, and Business Law across these years, sharpening your ability to handle decision-making, collaboration, and management. By the sixth semester, you customize with elective courses and cap it off with a bachelor's project tackling a real practical or theoretical challenge, often in partnership with companies.

Focus Areas
Core strengths include Strategy, Finance, Organisational Theory, Management Accounting, Innovation and Entrepreneurship, Microeconomics and Macroeconomics, Marketing, Applied Quantitative and Qualitative Methods, and Business Law—all tied to real business competitiveness.

Learning Outcomes
You'll master linking theory to practice via projects and collaborations, gaining skills to optimize business processes, analyze finances, manage organizational changes, and develop competitive strategies—preparing you to solve complex issues and drive company growth.

Professional Alignment (Accreditation)
Delivered through Aalborg University Business School with a problem-based learning (PBL) approach, this BSc program aligns directly with industry needs, emphasizing research-based education, group project work, and company partnerships for seamless entry into business roles.

Reputation (Employability Rankings)
Aalborg University's bachelor's programs, including this one, rank highly for employability thanks to their unique PBL model, student-centered learning, and strong professional networks—grads are in demand across economics and business fields with excellent job prospects.

Experiential Learning (Research, Projects, Internships etc.)

At Aalborg University, our Bachelor in Economics and Business Administration stands out because you'll dive straight into experiential learning through our unique Problem-Based Learning (PBL) model, where you tackle real-world problems in group projects right from the start—working closely with companies and public institutions to build practical skills employers love. This hands-on approach means you're not just studying theory; you're applying it to actual business challenges, gaining tools like project management, teamwork, and problem-solving that set you up for a strong career. You'll collaborate in semester-long projects that synthesize what you've learned, often with external partners providing real data and cases.

Here are some key ways our program delivers that real-world edge::

- Group projects every semester: You'll work in teams on a major 15 ECTS project module per semester, solving authentic problems posed by companies—perfect for honing cooperation and turning theory into actionable solutions.
- Company collaborations and internships: Opportunities for project-oriented stays with businesses in Denmark or abroad (like in the related master's tracks), plus ties to AAU Career for job events and counseling to bridge student life to your first role.
- PBL facilities and support: Modern university spaces designed for group work, with access to e-learning tools, workshops, and feedback sessions to support your projects—whether in-person or hybrid.
- Research and international options: Links to university research projects, exchange semesters abroad, or even business courses via jobbank.aau.dk, all integrated into your learning.

This is just the beginning—imagine graduating with a portfolio of real projects that make your resume shine.

Progression & Future Opportunities

Graduates from this programme are well-prepared to enter a variety of business roles where they can make a real impact on planning, finance, strategy, and operations. You could step into positions such as business analyst, marketing or sales coordinator, finance or accounting associate, or consultant and project coordinator.

Career Support, Outcomes & Advantages

Career Services: Aalborg University offers personalized guidance on internships, CVs, job applications, alumni networks, job fairs, and workshops specifically for business students.
Project and Company Collaboration: The curriculum includes project work tied to real companies, giving you professional experience and industry contacts even before you graduate.
International Exposure: Students can choose a semester abroad through the university’s partner institutions, broadening your global business perspective and professional network.
Employment Prospects: Graduates typically find positions in private sectors like commerce, services, and industry, while some pursue roles in the public sector or launch their own businesses.
Accreditation and Reputation: The degree is recognized across Europe and beyond, and the programme’s focus on problem-based learning ensures you are ready for real-world business challenges.

Further Academic Progression:
After completing your Bachelor’s degree, you can continue your studies with Master’s programmes either at Aalborg University Business School or at other institutions. Popular pathways include Master’s degrees in Business Data Science, Finance, Innovation Management, International Business, Marketing and Sales, and Entrepreneurial Business Engineering. These advanced degrees can lead to specialist, managerial, and leadership roles across global industries.