BSc in Business Administration and Digital Management

3 Years On Campus Bachelors Program

Copenhagen Business School

Program Overview

The BSc in Business Administration and Digital Management at Copenhagen Business School equips you with the skills to lead digital transformations by blending business strategy, data analysis, and cutting-edge technologies like AI and automation. It's perfect for ambitious students passionate about how digital tools reshape companies and society, preparing you to tackle real-world challenges in data-driven decision-making, ethical tech use, and organizational change.

Curriculum structure
Year 1 lays a strong foundation in core business principles while introducing digital tools, helping you grasp how organizations operate amid rapid digital shifts. You'll dive into courses like Marketing, Finance, and Business Information Systems, learning to apply data insights to marketing strategies and financial planning right from the start. This year builds your confidence in connecting business needs with tech solutions.

Year 2 ramps up with a focus on data mastery and responsible technology use, teaching you to collect, organize, and analyze complex datasets for customer behavior and market trends. Key courses include Data Analysis, Technology and Ethics, and Organizational Change, where you'll explore data privacy, AI impacts, and how to manage digital tool adoption without disrupting teams. By the end, you'll be ready to uncover actionable insights that drive business value.

Year 3 emphasizes strategic integration, innovation, and managing change in a digital world, culminating in a capstone project that ties everything together. You'll study advanced modules like Digital Transformation Management, Strategy in Digital Economy, and Innovation and Entrepreneurship, gaining skills to design customer journeys, implement digital platforms, and lead transformations that align tech with company goals. Graduates emerge as versatile leaders poised for high-impact roles.

Focus areas
Data work (collection, analysis, insights), responsible tech (privacy, ethics, AI), managing digital change (processes, adaptation), and business value creation (strategy, marketing, finance).

Learning outcomes
Analyze data for decisions, coordinate digital projects, design user experiences, implement tools for efficiency, and support organizational adaptation to digital solutions.

Professional alignment (accreditation)
This program aligns with CBS's AACSB-accredited standards, emphasizing practical skills for roles in consulting, IT services, fintech, e-commerce, and public sector digitalization, with seamless pathways to MSc programs like Business Administration and Digital Business.

Reputation (employability rankings)
CBS bachelor programs boast strong employability, with 39 career partners, graduates in junior management and consulting roles across Danish and international firms, and high demand for digital-business hybrids—reflected in CBS's top Nordic business school status per QS rankings.

Experiential Learning (Research, Projects, Internships etc.)

The BSc in Business Administration and Digital Management at Copenhagen Business School equips you with hands-on experience that goes far beyond theory. You'll work with real data sets, tackle genuine business challenges, and develop solutions that companies actually need. Throughout the programme, you learn by doing—analyzing market trends, coordinating digital transformation projects, and designing customer experiences that matter. This practical approach ensures that when you graduate, you're not just knowledgeable; you're ready to make an immediate impact in the digital economy.

CBS integrates practical experience into the fabric of this programme through multiple channels:

- Data analysis and business intelligence: You'll work with actual datasets to uncover customer behavior insights, market trends, and operational opportunities—skills that employers across industries desperately need
- Digital transformation projects: Gain hands-on experience coordinating digital initiatives across teams and departments, learning how to manage organizational change in real time
- Customer experience design: Develop practical skills in designing and enhancing digital user journeys and customer interfaces
- Workflow optimization: Learn to evaluate, implement, and optimize digital tools that improve organizational efficiency
- Product and service development: Contribute directly to developing and optimizing digital products and services
- Internship opportunities: The programme includes structured internship placements (Akademisk Internship - 15 ECTS) where you apply classroom learning in professional settings
- Specialized electives: Take targeted courses like "Analysis and Design of Business Information Systems" and "AI, Fintech & Deep Tech in Finance and Business" to deepen your technical foundation
- Cross-functional collaboration: Work on group projects that mirror real business environments, developing your ability to coordinate across technical and non-technical teams

CBS also offers single courses at the bachelor level that complement your core programme, allowing you to customize your learning path based on your career aspirations.

For a complete overview of CBS facilities, resources, and support services available to bachelor students, visit the main bachelor programmes hub at CBS.

Progression & Future Opportunities

The BSc in Business Administration and Digital Management (BSc DM) at Copenhagen Business School is designed exactly for that. This isn't just theory—you'll be working with real data, real business challenges, and the tools that companies actually use to drive digital transformation.

The programme emphasizes real-world application across several key areas:

- Analysing data to uncover trends and support informed business decisions
- Coordinating digital transformation projects across teams and departments
- Designing customer journeys and enhancing digital user experiences
- Evaluating and implementing digital tools to improve workflows and efficiency
- Contributing to the development and optimisation of digital products or services
- Supporting organisational change and helping teams adapt to digital solutions

You'll also engage with critical topics like data privacy, regulation, and ethics, ensuring you understand not just how to use technology, but how to use it responsibly and securely. CBS takes this seriously—you're learning to navigate the real challenges that organisations face when implementing AI, algorithms, and automation.

To complement your studies, CBS offers extensive academic and professional support: The university provides single courses at bachelor level covering emerging areas like AI, Fintech & Deep Tech in Finance and Business and Analysis and Design of Business Information Systems, giving you flexibility to specialise further. You'll also have access to internship opportunities and a network of 39 career partners, meaning real pathways to apply what you've learned in professional settings.

For more information about the facilities, libraries, and resources available to support your studies, you can explore the full range of CBS's academic infrastructure and student support services through the university's official facilities and programmes portal.

Country Requirements

Australia: Australian Senior Certificate of Education plus ranking index. English B and A automatically fulfilled if full certificate completed in Australia.
Canada: Canadian High School Diploma to fulfill English level B. English level A fulfilled if all high school taken in Canada and/or USA.
China: Certificate of Graduation from Upper Middle School, verification report, Gaokao + 1 year of further education (60 ECTS).
Egypt: Thanaweya A’ama (General Secondary School Certificate) or Secondary Certificate/Al-Azhar Institute + 1 year of further education (60 ECTS).
France: Baccalauréat général or technologique. English B: English Langue vivante A or B or I or II. Mathematics B: Mathematics for first two years of Baccalauréat (for exams 2021+). Social Studies B: History-Geography.
Germany: Zeugnis der Allgemeinen Hochschulreife (Abiturzeugnis). English B: English in four half-years of Qualifikationsphase with average 9 points or higher. Mathematics B: Mathematics as Grundlegendes Anforderungsniveau or Grundkurs during 2 years of Abitur. Social Studies B: History or Social Studies during Abitur.
India: All India Senior School Certificate (CBSE) or Indian School Certificate Examination (CISCE) or Higher Secondary Certificate + 1 year of further education (60 ECTS).
Nepal: School Leaving Certificate Examinations (Grade XI and XII) or Higher Secondary Certificate or Proficiency Certificate + 1 year of further education (60 ECTS).
Pakistan: Higher Secondary School Certificate (HSSC/HSC)/Intermediate Examination/Intermediate + 1 year of further education (60 ECTS).
South Africa: National Senior Certificate (NSC) indicating minimum requirements for bachelor programmes are met. English B and A automatically fulfilled if full NSC completed in South Africa.
Turkey: Lise Diplomasi (4+4+4 years, from circa 2015) or Lise Diplomasi (8+4 years, completed in 2009 and forward).
UK: GCSE, AS- and A-levels (min 9 subjects, 6 different, incl. 3 A-levels or equivalent). English B automatically fulfilled. Mathematics B: AS-level Mathematics (min grade E, C for Danish 6.0). Social Studies/History B: History, Sociology, Economics, Business Studies at GCSE level (min grade 2 or E).
USA: US High School Diploma and 3 AP tests (min score 3 each, different subjects) OR 1 year full-time undergraduate college studies (30 US credits/60 ECTS). English B: US High School Diploma. Mathematics B: AP Calculus test (min score 3) + documentation of 250 hours, final exam, curriculum. Social Studies/History B: documentation of 150 hours, final exam, curriculum. English A: US High School Diploma plus 3 AP tests/one year of full-time college studies, all taken in the US.