1. Copenhagen Business School
  2. Program
  3. Bachelors
  4. BSc in Business Administration and Market Dynamics and Cultural Analysis

BSc in Business Administration and Market Dynamics and Cultural Analysis

3 Years On Campus Bachelors Program

Copenhagen Business School

Program Overview

A modern business needs both to understand its customers and their needs now and here, and to be able to look ahead and spot new and upcoming cultural trends, changing consumption patterns and new customer groups. The market can change quickly, and only the companies that are following the development - or perhaps even leading it - can continue to be successful. How should products and services be developed and adapted What messages and media penetrate and influence customers And not least: Which markets and consumer groups does it make sense to focus on in the future Finding the answer to these questions requires that the company can accurately and systematically collect and analyze data on markets and consumers and understand how parameters such as (sub) culture, lifestyle, values, media and economics create future market opportunities.

Program Key Stats

kr11200 (Annual cost)



Eligibility Criteria

2
27
55

NA
7
91

Additional Information & Requirements

Transcripts from the previously attended schools, Required international school leaving program, Upper secondary school exam certificate, Minimum 200 hours of Social Studies / History as part of upper secondary education, minimum 250 hours of Maths, have passed a final exam, Motivational Essay, Danish language profeciency test (Studiepr ven i dansk' and Danish A)

Career Options

  • Business Consultant
  • Financial Analyst
  • Market Research Analyst
  • Human Resources (HR) Specialist

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