BSc in Business Administration and Service Management

3 Years On Campus Bachelors Program

Copenhagen Business School

Program Overview

The BSc in Business Administration and Service Management at Copenhagen Business School is perfect if you're passionate about the service sector—think tourism, culture, digital platforms, and beyond—blending solid business economics with practical skills to help companies market, sell, and innovate services that wow customers. You'll gain hands-on expertise in turning services into strategic advantages, designing customer experiences, and tackling real-world challenges in competitive markets, setting you up for exciting careers where you solve problems, launch ideas, and drive growth.

Curriculum structure
Year 1
In your first year, you'll build a strong foundation in core business principles through courses like *Introduction to Management Studies* and *Service Management Foundations*. You'll dive into how firms operate daily—covering production, marketing, finance, and human resources—while exploring the massive role services play in economies, organizations, and everyday life, especially in sectors like tourism and culture. This sets the stage for understanding service concepts, digitalization, and innovation right from the start, applying theories to real examples.

Year 2
Building on basics, Year 2 ramps up with a focus on service dynamics and strategy, including modules from *Service Management Foundations* that deepen your grasp of service theories in contexts like digitalization and socio-economic trends. You'll analyze demand, management, and socio-cultural factors in service industries, learning to discuss and apply models to concrete cases, spotting strengths and weaknesses. It's here you'll start connecting business economics to service-specific challenges, preparing you for more advanced innovation work.

Year 3
Your final year emphasizes innovation and real-world application through profiles like *Service Innovation* and *Innovation and Entrepreneurship*. You'll explore foundations of innovation theory—technology, organizations, markets, consumers—and experiment with service ideas using data, feedback, and sustainability angles to create value. Expect to identify opportunities, test concepts, and reflect on managing service innovations, blending theory with practice for entrepreneurship in competitive environments.

Focus areas
Service innovation, entrepreneurship, sustainability, tourism and culture, digital services, customer experience design, and socio-cultural dimensions of service sectors.

Learning outcomes
Develop skills to design, develop, and improve services based on customer needs; analyze economics, demand, and management in service industries; innovate using data and feedback; and apply theories to real sectors like tourism, culture, and digital platforms.

Professional alignment (accreditation)
This BSc aligns seamlessly with master's options like MSc in Economics and Business Administration – General Management and Analytics, and equips you for roles in service strategy, digital platforms, and innovation—backed by CBS's rigorous business education standards.

Reputation (employability rankings)
CBS boasts top-tier global recognition, with strong employability in business fields; graduates excel in service management roles at leading firms, supported by the school's focus on practical, market-ready skills.

Ready to take the next step? Apply now: https://www.cbs.dk/en/study-programmes/bachelor-programmes/bsc-business-administration-and-service-management

Experiential Learning (Research, Projects, Internships etc.)

At Copenhagen Business School's BSc in Business Administration and Service Management (BSc SEM), you'll dive straight into hands-on learning that turns theory into real-world skills for the service sector. Right from your courses, you'll apply economic theories, analytical tools, and practical methods to tackle service operations, marketing, design, innovation, and quality management—often working in teams on actual business cases from service firms. This builds your ability to analyze competitive environments, solve management problems, and experiment with service innovations, all while focusing on how services create value in modern economies.

Here's how you'll gain that practical edge through specific program elements:
- Team-based projects on practical cases: Collaborate in teams to apply academic knowledge to real service industry examples, like analyzing operations, competitiveness, and innovation processes in tourism, culture, or digital contexts.
- Service innovation experimentation: Explore opportunities to innovate services with a focus on sustainability and entrepreneurship, using theoretical models and hands-on tools for new service development.
- Critical analysis of business problems: Present solutions to service management challenges, including service design, quality management, and strategic decision-making across firm functions like marketing, finance, and operations.
- Sector-specific applications: Discuss and apply service management concepts to concrete examples in areas like tourism, culture, digitalization, and socio-economic trends.

These experiences prepare you perfectly for service careers—imagine leading projects that make companies stand out. Ready to apply and start building your edge? Check out the full BSc SEM program page for more: https://www.cbs.dk/en/study-programmes/bachelor-programmes/bsc-business-administration-and-service-management

Progression & Future Opportunities

At Copenhagen Business School's BSc in Business Administration and Service Management (BSc SEM), you'll dive straight into practical skills that turn classroom theory into real-world expertise, focusing on how services drive value in competitive markets. You'll apply economic theories, analytical tools, and hands-on methods to tackle service operations, marketing, innovation, and management challenges—think analyzing real service firms, designing innovations, and solving business problems with models tailored to sectors like tourism and culture. Courses emphasize teamwork on practical cases, so you're collaborating from day one to deliver strategies just like industry pros do.

This hands-on approach shines through in specific program elements like these:
- Team-based projects on service cases: You'll work in teams to apply academic knowledge to real practical cases in services, critically analyzing operations, competitiveness, and innovation processes.
- Service Innovation profile: Gain skills in exploring service-specific opportunities for innovation, sustainability, and entrepreneurship through theoretical and practical experiments.
- Academic internships available: CBS offers "Akademisk Internship" (15 ECTS) as a bachelor-level option, letting you apply your learning in a professional setting.
- Practical application in sector contexts: Courses like Service Management Foundations include modules on applying concepts to concrete examples in tourism, culture, digitalization, and innovation.

Check out the full list of facilities and resources at CBS here: [https://www.cbs.dk/en/about-cbs/campus-and-facilities](https://www.cbs.dk/en/about-cbs/campus-and-facilities). Imagine building these skills in a top-ranked program—spots fill fast, so let's get your application rolling today!