3 Years On Campus Bachelors Program
The BSc in Business Administration and Service Management at Copenhagen Business School is perfect if you're excited about turning services into smart business strategies in today's competitive world—it blends business economics with real-world service sector know-how, teaching you how to market, sell, and organize services that create standout customer experiences. This program suits ambitious students who want to dive into innovation, entrepreneurship, and sectors like tourism, culture, and digital services, building skills to help companies solve problems and launch ideas that drive growth.
Curriculum structure
Year 1 lays a strong foundation by introducing you to the essentials of service management and business basics. You'll start with Service Management Foundations, exploring how services power economies, organizations, and daily life, with a focus on sectors like tourism and culture, plus trends like digitalization and innovation—you'll learn to apply key concepts to real examples and debate their strengths. Courses like Introduction to Management Studies then show you the core operations of firms, from production and marketing to finance and HR, giving you a practical grasp of how businesses run day-to-day.
Year 2 builds your skills in economics, organization, and service dynamics, sharpening your ability to analyze demand and management in service industries. You'll tackle modules on business economics and socio-cultural aspects, diving into sustainability and how services fit into broader strategies. Expect hands-on work with Organization and Management, where you study employee motivation, work quality monitoring, and leadership across international teams, preparing you to handle real organizational challenges.
Year 3 ramps up with advanced innovation and strategy, letting you specialize and test ideas. In Service Innovation, you'll master innovation theory—covering technology, markets, consumers, and sustainability—to experiment with service opportunities, blending theory and practice for entrepreneurial breakthroughs. You'll refine service concepts using data and feedback, focusing on entrepreneurship while aligning with company goals in competitive environments.
Focus areas: Innovation and entrepreneurship; service innovation; economics of service sectors (tourism, culture); sustainability; digital services and customer experience.
Learning outcomes: Gain in-depth skills to design, develop, and improve services based on customer needs; analyze data for smart decisions; create value through innovation; understand service economics, management, and socio-cultural dimensions.
Professional alignment (accreditation): The program aligns with CBS's business economics foundation, preparing you for roles in strategy, digital platforms, and service development—CBS holds triple accreditation (AACSB, AMBA, EQUIS), ensuring global recognition for your degree.
Reputation (employability rankings): CBS ranks among Europe's top business schools, with strong employability—Copenhagen Business School is #1 in Scandinavia for Business & Management Studies (QS World University Rankings) and boasts 95% graduate employment within 6 months.
The BSc in Business Administration and Service Management (BSc SEM) at Copenhagen Business School is designed around real-world problem-solving from day one. Rather than just sitting through lectures, you'll be working with actual business cases, applying economic theories to practical service industry challenges, and collaborating with classmates on projects that mirror what you'd encounter in your career. This means you're not just learning about service management—you're actively practicing it while you're still a student.
Throughout the program, you'll develop hands-on expertise in areas like service design, innovation processes, and quality management using established methodological tools and frameworks. The curriculum deliberately bridges theory and practice, so when you graduate, you won't be starting from scratch—you'll already have proven experience analyzing real service operations and presenting solutions to business problems.
- Team-based case work: You'll regularly work in teams applying academic knowledge to practical cases in the service sector, developing both your business acumen and essential collaboration skills
- Service design and innovation focus: You'll examine how companies actually design new services and manage innovation processes, using real theoretical models and new service development tools
- Economics applied to real firms: Rather than abstract economics, you'll study how markets, pricing, and competitive dynamics work specifically within service companies—the kind of analysis businesses actually need
- Quality management training: You'll learn how service organizations maintain and improve quality, a critical skill that directly translates to workplace responsibilities
- Cross-sector applications: Depending on elective courses available, you can explore service management in specific contexts like tourism, culture, and digital innovation
For detailed information about CBS's facilities, resources, and support services available to all students, you can explore the main facilities and student resources at Copenhagen Business School's campus.
The BSc in Business Administration and Service Management is designed to transform you from a student into a confident business professional through hands-on, real-world learning. Throughout the programme, you'll move far beyond textbooks—you'll work with actual business cases, collaborate in teams on practical projects, and develop the analytical skills that companies are actively hiring for today.
What makes this programme stand out is how it balances rigorous theory with immediate application. You'll study economics and management principles, but you won't just learn them in lectures. Instead, you'll apply these concepts directly to service industry challenges, examining how real organisations design services, manage operations, and stay competitive. The curriculum emphasizes working in teams and applying academic knowledge to practical cases in services, which means you're building collaboration skills that employers value just as much as your technical expertise.
The programme structure ensures you're constantly engaging with tools and methods used in the business world:
- Service Management Operations and Marketing courses where you analyze real business problems and develop solutions using established theoretical frameworks and methodological tools
- Service Innovation module that combines theoretical and practical knowledge, letting you explore how companies create competitive advantages through innovative service design
- Team-based learning integrated throughout your studies, preparing you for the collaborative nature of modern business environments
- Economics and mathematics training focused specifically on the service sector, giving you the quantitative skills to understand pricing, market dynamics, and firm-level decision-making
- Organisation and management courses where you examine how service companies structure teams and functions to deliver excellence
- Practical case work spanning multiple sectors including tourism and culture, exposing you to diverse service industry contexts
For detailed information about CBS's facilities, libraries, institutes, and resources available to support your studies, visit the main facilities and resources page on the CBS website.



NA On Campus Bachelors Program
The BSc in Business Administration and Service Management at Copenhagen Business School is perfect if you're passionate about the service sector—think tourism, culture, digital platforms, and beyond—blending solid business economics with practical skills to help companies market, sell, and innovate services that wow customers. You'll gain hands-on expertise in turning services into strategic advantages, designing customer experiences, and tackling real-world challenges in competitive markets, setting you up for exciting careers where you solve problems, launch ideas, and drive growth.
### Curriculum structure
Year 1
In your first year, you'll build a strong foundation in core business principles through courses like *Introduction to Management Studies* and *Service Management Foundations*. You'll dive into how firms operate daily—covering production, marketing, finance, and human resources—while exploring the massive role services play in economies, organizations, and everyday life, especially in sectors like tourism and culture. This sets the stage for understanding service concepts, digitalization, and innovation right from the start, applying theories to real examples.
Year 2
Building on basics, Year 2 ramps up with a focus on service dynamics and strategy, including modules from *Service Management Foundations* that deepen your grasp of service theories in contexts like digitalization and socio-economic trends. You'll analyze demand, management, and socio-cultural factors in service industries, learning to discuss and apply models to concrete cases, spotting strengths and weaknesses. It's here you'll start connecting business economics to service-specific challenges, preparing you for more advanced innovation work.
Year 3
Your final year emphasizes innovation and real-world application through profiles like *Service Innovation* and *Innovation and Entrepreneurship*. You'll explore foundations of innovation theory—technology, organizations, markets, consumers—and experiment with service ideas using data, feedback, and sustainability angles to create value. Expect to identify opportunities, test concepts, and reflect on managing service innovations, blending theory with practice for entrepreneurship in competitive environments.
Focus areas
Service innovation, entrepreneurship, sustainability, tourism and culture, digital services, customer experience design, and socio-cultural dimensions of service sectors.
Learning outcomes
Develop skills to design, develop, and improve services based on customer needs; analyze economics, demand, and management in service industries; innovate using data and feedback; and apply theories to real sectors like tourism, culture, and digital platforms.
Professional alignment (accreditation)
This BSc aligns seamlessly with master's options like MSc in Economics and Business Administration – General Management and Analytics, and equips you for roles in service strategy, digital platforms, and innovation—backed by CBS's rigorous business education standards.
Reputation (employability rankings)
CBS boasts top-tier global recognition, with strong employability in business fields; graduates excel in service management roles at leading firms, supported by the school's focus on practical, market-ready skills.
Ready to take the next step? Apply now: https://www.cbs.dk/en/study-programmes/bachelor-programmes/bsc-business-administration-and-service-management
At Copenhagen Business School's BSc in Business Administration and Service Management (BSc SEM), you'll dive straight into hands-on learning that turns theory into real-world skills for the service sector. Right from your courses, you'll apply economic theories, analytical tools, and practical methods to tackle service operations, marketing, design, innovation, and quality management—often working in teams on actual business cases from service firms. This builds your ability to analyze competitive environments, solve management problems, and experiment with service innovations, all while focusing on how services create value in modern economies.
Here's how you'll gain that practical edge through specific program elements:
- Team-based projects on practical cases: Collaborate in teams to apply academic knowledge to real service industry examples, like analyzing operations, competitiveness, and innovation processes in tourism, culture, or digital contexts.
- Service innovation experimentation: Explore opportunities to innovate services with a focus on sustainability and entrepreneurship, using theoretical models and hands-on tools for new service development.
- Critical analysis of business problems: Present solutions to service management challenges, including service design, quality management, and strategic decision-making across firm functions like marketing, finance, and operations.
- Sector-specific applications: Discuss and apply service management concepts to concrete examples in areas like tourism, culture, digitalization, and socio-economic trends.
These experiences prepare you perfectly for service careers—imagine leading projects that make companies stand out. Ready to apply and start building your edge? Check out the full BSc SEM program page for more: https://www.cbs.dk/en/study-programmes/bachelor-programmes/bsc-business-administration-and-service-management
At Copenhagen Business School's BSc in Business Administration and Service Management (BSc SEM), you'll dive straight into practical skills that turn classroom theory into real-world expertise, focusing on how services drive value in competitive markets. You'll apply economic theories, analytical tools, and hands-on methods to tackle service operations, marketing, innovation, and management challenges—think analyzing real service firms, designing innovations, and solving business problems with models tailored to sectors like tourism and culture. Courses emphasize teamwork on practical cases, so you're collaborating from day one to deliver strategies just like industry pros do.
This hands-on approach shines through in specific program elements like these:
- Team-based projects on service cases: You'll work in teams to apply academic knowledge to real practical cases in services, critically analyzing operations, competitiveness, and innovation processes.
- Service Innovation profile: Gain skills in exploring service-specific opportunities for innovation, sustainability, and entrepreneurship through theoretical and practical experiments.
- Academic internships available: CBS offers "Akademisk Internship" (15 ECTS) as a bachelor-level option, letting you apply your learning in a professional setting.
- Practical application in sector contexts: Courses like Service Management Foundations include modules on applying concepts to concrete examples in tourism, culture, digitalization, and innovation.
Check out the full list of facilities and resources at CBS here: [https://www.cbs.dk/en/about-cbs/campus-and-facilities](https://www.cbs.dk/en/about-cbs/campus-and-facilities). Imagine building these skills in a top-ranked program—spots fill fast, so let's get your application rolling today!



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