3 Years On Campus Bachelors Program
The Bachelor’s in Product and Technology Management at Estonian Business School (EBS) is designed for students who want to combine business knowledge with technology-driven innovation. The programme prepares future professionals to understand how products are created, developed, managed, and brought successfully to the market, making it suitable for students interested in entrepreneurship, technology, business development, and innovation management.
Curriculum Structure
Year 1
The first year builds a strong foundation in business, management, and technology concepts. Students develop essential skills through subjects such as Introduction to Management, Business Mathematics, Microeconomics, Marketing, and Information Technology, helping them understand how organisations operate and how technology supports modern business decisions.
Year 2
In the second year, students move towards more specialised product and technology management topics. Courses such as Product Management, Innovation Management, Project Management, and Business Process Management help students learn how to plan, develop, and manage products while working with teams and solving real business challenges.
Year 3
The final year focuses on applying knowledge through advanced management studies and practical projects. Students explore areas such as Strategic Management, Entrepreneurship, Technology Management, and complete their Bachelor’s Thesis, allowing them to develop solutions for real-world business and technology challenges.
Focus Areas
Product development, technology management, innovation, entrepreneurship, project management, business strategy, digital transformation, and sustainable business solutions.
Learning Outcomes
Graduates gain the ability to manage product development processes, analyse business opportunities, lead innovation projects, work with technology-driven solutions, and make strategic decisions in rapidly changing business environments.
Professional Alignment (Accreditation)
The programme follows EBS’s internationally recognised business education standards and develops competencies aligned with modern business and technology management roles.
Reputation (Employability Rankings)
Estonian Business School is one of Estonia’s leading private business universities, recognised for its strong focus on entrepreneurship, leadership, innovation, and cooperation with businesses.
Official programme link:
https://www.ebs.ee/en/university/bachelors-studies/product-and-technology-management
Students gain practical experience by combining business theory with real-world projects, innovation activities, and technology-focused problem-solving. At EBS, students work in a business-oriented environment where they can develop entrepreneurial thinking, collaborate with peers, and apply management concepts to practical situations.
Key experiential learning opportunities include:
Facilities and university resources:
https://www.ebs.ee/en/university
Graduates of the Bachelor’s in Product and Technology Management are prepared for careers that combine business strategy, technology, and innovation. The programme supports students aiming for roles such as Product Manager, Technology Management Specialist, Business Development Manager, Project Manager, Innovation Consultant, and Entrepreneur.
Career development opportunities include:
Further Academic Progression:
After completing this bachelor’s degree, graduates can continue their studies through master’s programmes in areas such as Business Administration, Technology Management, Innovation Management, Entrepreneurship, Digital Transformation, or related business fields to further specialise and advance into leadership roles.



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