BA Product and Technology Management

3 Years On Campus Bachelors Program

Estonian Business School

Program Overview

The Product and Technology Management program at Estonian Business School is designed for students who are eager to make an impact by blending business acumen with tech skills. If you’re interested in creating innovative products, leading teams, and understanding how technology and business can work hand in hand, this program is for you. By the time you graduate, you’ll be ready to drive product success in the digital age.

Curriculum Structure

Year 1
In your first year, you'll get to grips with the basics of both business and product development. With courses like Foundations of Product and Business and Product and Value Proposition Design, you’ll learn the essentials of what makes a product succeed in the market, and how to design ideas that meet real user needs. It’s all about laying a solid foundation to build on in later years.

Year 2
As you move into year two, you’ll start diving deeper into how technology shapes business and how to manage products in a real‑world context. Courses such as Product and Technology Management and Software Development will teach you how to merge business strategy with technology. By the end of this year, you’ll be using agile practices and collaborating on projects, all while developing a more strategic mindset.

Year 3
In your final year, it’s all about applying everything you’ve learned. Through courses like Applied Product Leadership and the opportunity for electives or a semester abroad, you’ll develop leadership skills and manage products from start to finish. Whether you’re taking on global challenges or leading local projects, this is where you really get to shine.

Focus Areas

Product strategy, technology integration, business modelling, user experience, project leadership, market validation, agile methodologies.

Learning Outcomes

Learn how to manage products from idea to launch, lead teams, make data‑driven decisions, and deliver solutions that meet real customer needs. This program will give you the tools to solve complex problems and make an impact in the tech and business world.

Professional Alignment (Accreditation)

Upon completing the program, you’ll earn a Bachelor of Arts in Social Sciences. EBS is fully accredited by the Estonian Ministry of Education, so you can be confident that your degree will be recognised internationally.

Reputation (Employability Rankings)

Estonian Business School is known for its practical, hands‑on approach to business education and is recognised internationally. Graduates are highly valued by employers, and the school is part of global business networks that boost your career prospects after graduation.

Experiential Learning (Research, Projects, Internships etc.)

At Estonian Business School, you won’t just sit in a classroom — you’ll be actively working on real‑world projects that mirror what you’ll face in the business and tech industries. The Product and Technology Management program is all about hands‑on learning, where you’ll collaborate with companies, dive into industry‑relevant challenges, and gain practical experience that will set you apart when you graduate. You'll use the latest digital tools, work in teams, and get direct exposure to the fast‑paced world of product development and management. It's a perfect mix of theory and practice, preparing you for a career right from day one.

Here’s how you’ll get that hands‑on experience:
• Real‑World Projects: Work on actual product challenges where you'll design and manage solutions that businesses are looking for.
• Internships: Complete a mandatory 30‑ECTS internship where you'll gain work experience, apply what you’ve learned, and start building your professional network.
• Industry Collaborations: Through partnerships with tech and business companies, you’ll tackle assignments that use real‑time industry tools and practices, keeping you ahead of the curve.
• Modern Tools and Methodologies: Learn how to manage products from start to finish using the same tools used by top professionals in the field.
• Networking Opportunities: Meet professionals through guest speakers, company visits, and events that will help you connect with future employers.

Progression & Future Opportunities

Graduates of the Product and Technology Management program at Estonian Business School are ready to step into a variety of exciting roles where they can lead product development, manage tech projects, and drive innovation. Whether you want to become a Product Manager, Innovation Manager, Business Analyst, or Technology Project Manager, this program sets you up for success in a fast‑paced, tech‑driven world.

Here’s how you’ll get the support and resources to take the next step:
• Career Services: EBS offers great career support, helping you find internships, connect with employers, and get personalized job search guidance. The university’s strong alumni network and industry partnerships also make it easier to find opportunities both locally and internationally.
• Employment & Salary Outlook: EBS boasts an 88% employment rate for graduates, with many landing jobs quickly and earning competitive salaries. The skills you’ll gain in this program are highly valued, both in Estonia and abroad.
• Industry Partnerships: Thanks to EBS’s partnerships with businesses across Europe, you’ll have the chance to work on real projects and meet potential employers through networking events. The connections you make here will set the stage for your future career.
• Accreditation & Long-Term Value: EBS is officially accredited, ensuring your degree is recognized internationally, giving you the flexibility to pursue a career anywhere.
• Graduation Outcomes: EBS alumni thrive in their careers, with many advancing quickly into leadership positions or even starting their own companies. This program empowers you to be a future business leader, ready to take on challenges in both tech and management.

Further Academic Progression:

After completing your bachelor’s, you can continue your studies with a master’s degree in business, management, or a tech‑related field. You could pursue an MBA or a Master’s in International Management either at EBS or through one of its partner universities. This will allow you to deepen your expertise and open up even more career opportunities.