Bachelor in Business (Marketing)

3 Years On Campus Bachelors Program

Hanken School of Economics

Program Overview

The Bachelor’s Programme in English at Hanken School of Economics gives you a strong grounding in business, economics, and data-driven decision-making, preparing you for international careers in fields like management, finance, and marketing. It suits students who are curious about how global businesses work and want a degree that is both analytical and internationally focused.

Curriculum Structure

Year 1

In the first year, you are introduced to the core building blocks of business through courses such as Introduction to Economic Analysis, Principles of Marketing, Introduction to Accounting, and Business Analytics and Programming. The focus is on developing your analytical mindset, understanding how businesses operate, and building confidence with numbers, data, and economic thinking.

Year 2

In the second year, you go deeper into key business areas with modules like Finance, Management and Entrepreneurship, Statistical Analysis for Economics and Business, and Global Sustainability, while also choosing your main area of interest. This year helps you connect theory with real business decision-making and start shaping your academic direction.

Year 3

In your final year, you specialise further through advanced courses in your chosen major, combined with elective studies and a Bachelor’s thesis. Many students also take part in an exchange semester or internship, giving you valuable international or industry experience before graduation.

Focus Areas

Business analytics, economics, finance, marketing, entrepreneurship, sustainability, data interpretation, and international business strategy.

Learning Outcomes

By the end of the programme, you will be able to analyse complex business problems, interpret financial and economic data, and make informed strategic decisions. You will also develop strong communication, research, and critical thinking skills that are highly valued in global business environments.

Professional Alignment (Accreditation)

The programme is AACSB-accredited, meaning it meets high international standards for business education and is widely recognised by employers and universities worldwide.

Reputation (Employability & Rankings)

Hanken is one of Finland’s most respected business schools, known for strong graduate employability, international outlook, and close links with industry in the Nordic and European markets.

Experiential Learning (Research, Projects, Internships etc.)

At Hanken School of Economics, you do not just study business in theory—you actively learn how it works in real companies and international markets. From the beginning of your degree, you are encouraged to apply what you learn in lectures to real business situations, case studies, and collaborative projects with other students. The learning environment is very international, which helps you develop the kind of global mindset employers are looking for today.

You also gain practical experience through exchanges, internships, and the use of professional tools that prepare you for the workplace. These experiences are built into the programme so that you graduate with both academic knowledge and real business confidence:

International exchange experience: You will spend part of your studies at a partner university abroad, experiencing different cultures, teaching styles, and business environments
Internship opportunities: You can complete internships in Finland or internationally, giving you direct exposure to real business roles and workplace expectations
Group projects and case studies: You regularly work in teams to solve real business problems in marketing, finance, and management, similar to what companies do
Business analytics tools: You are trained to use modern digital and analytical tools that support decision-making in today’s data-driven companies
Hanken Library and digital resources: You have access to advanced academic databases, journals, and research tools to support your studies and projects
International classroom environment: You study alongside students from different countries, helping you build communication, teamwork, and cross-cultural skills

Overall, the programme is designed to make you “work-ready” by the time you graduate, not just academically strong but also confident in real business environments.

Progression & Future Opportunities

Graduating from the Bachelor’s Programme in English at Hanken School of Economics prepares you for a strong start in international business careers. You develop both analytical thinking and practical business skills, which makes you attractive to employers in finance, consulting, marketing, and global management roles. Many students also choose to continue their studies directly at master’s level, often within Hanken itself, moving smoothly into more specialised business areas.

Typical career paths include roles in multinational companies, financial institutions, consulting firms, and fast-growing startups where decision-making and data-driven thinking matter.

Common graduate roles include: Marketing Executive, Business Analyst, Financial Analyst, Management Trainee, and Junior Consultant.

Career Support & Industry Connections

Hanken places a strong focus on helping you move confidently from studies into the working world. Throughout your degree, you are supported with career services and opportunities to connect directly with employers and professionals.

Career Services and job platforms: You get access to dedicated career tools like JobTeaser and Highered, which connect you with internships and job opportunities
Internship guidance: Support is provided to help you find and complete internships in Finland or abroad, giving you real workplace experience
Mentorship opportunities: You can be matched with alumni and professionals who guide you in shaping your career path
Industry engagement: Companies regularly interact with students through guest lectures, projects, and recruitment events
Global alumni network: A strong international alumni community that supports networking and career development worldwide
High-quality accreditation: The programme is backed by top international business school accreditation, strengthening your degree’s global recognition

Further Academic Progression

After your bachelor’s degree, you can continue directly into a Master of Science in Economics and Business Administration at Hanken, often without a separate application process. From there, you can specialise further in areas like finance, marketing, economics, or management, or continue into research and doctoral studies at leading universities worldwide.

Overall, Hanken gives you a clear pathway from education to career success, combining strong academics, international exposure, and real industry connections that prepare you for the global business world.