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3 Years On Campus Bachelors Program
ESDES School of Business and ManagementThe Bachelor in Business – Bac +3 at ESDES School of Business and Management in Lyon is a dynamic 3-year program awarding a state-recognized degree of license (Bac+3), perfect for motivated students eager to master business fundamentals and specialize in high-demand areas like marketing, international business, or entrepreneurship. It follows recent high school grads or those seeking practical skills through up to 12 months of internships, blending core management training with international immersion to launch your career or pave the way for a master's.
Curriculum Structure
Year 1 kicks off with a solid generalist foundation, immersing you in the essentials of management and responsible business practices right from the start. You'll dive into courses like Introduction to Accounting , Fundamentals of Sustainable Marketing , and Responsible Manager Law , building skills in accounting basics, sustainable marketing, ethical law, consumer behavior, sales techniques, and public speaking—plus languages like Business English or French as a foreign language. This year also includes hands-on tools such as Informatique de Gestion 1 to get you comfortable with business software, setting a strong base for real-world application through early collective projects.
Year 2 shifts to pre-specialization, helping you explore your interests while gaining international exposure and practical experience via internships. You'll tackle strategic topics in courses like International Business Development , Business Strategy , Cross Cultural Management , and Digital Marketing and Communication , learning to navigate global markets, craft strategies, and handle digital tools ethically. Expect immersive elements such as Financial Analysis , Business Economics , and business visits, plus options in languages or Chinese, to sharpen your edge in two professional environments before choosing your Year 3 path.
Year 3 lets you specialize deeply in fields like Management and International Business, Marketing and Innovation, or others such as Global Business Development, with options for full-time study or alternance (work-study) and a 4-month internship. Core courses build advanced skills in Cross Cultural Management, Entrepreneurship and Business Models, Doing Business Abroad, and International Business Negotiation, while specializations offer tailored modules like Fintech et innovation financière, International Negotiation, or Digital Marketing Project. You'll also explore sectoral minors (e.g., Wine and Gastronomy, Health and Well-being, or Industry and Innovation) on the Lyon or Annecy campuses, finalizing your profile for management roles with a focus on sustainable growth.
Focus areas: Marketing et communication digitale, Management et Business International, Entrepreneuriat, Global Business Development, with sectoral minors like Wine & Gastronomy, Health & Well-being, Social Business, Industry & Innovation.
Learning outcomes: Acquire fundamentals of management and sustainable business; develop strategic, international, and cross-cultural skills; gain 6-12 months of professional experience; specialize for roles in commerce, marketing, finance, or entrepreneurship; prepare for careers or master's with RNCP level 6 certification (state-recognized Bac+3).
Professional alignment (accreditation): RNCP365636 “Diplôme d’études supères en commerce et management opérationnel” (level 6, Bac+3, registered in Répertoire National des Certifications Professionnelles, Journal Officiel 10/03/2022); grade de licence state recognition renewed for 5 years; AACSB-accredited school.
Reputation (employability rankings): ESDES, part of UCLy, is a top French business school with AACSB accreditation and EFMD for its Master in Management; program delivers strong employability through 50+ hours of professional coaching, internships, and specializations aligned to in-demand sectors—grads enter as Area Managers, Sales Managers, or Marketing Project Managers.
At ESDES School of Business and Management in Lyon, our Bachelor in Business – Bac +3 program stands out by immersing you in real-world business challenges right from year one, building practical skills through hands-on projects, international exposure, and industry collaborations that turn theory into actionable expertise. You'll work with cutting-edge tools and faculty who bring global research—like studies on sustainable tourism and hybrid learning—directly into the classroom, ensuring you're not just learning business but living it in Lyon's vibrant innovation hub. This experiential approach, inspired by faculty research on deep learning and innovation (like Prof. Alcaraz's work on experiential methods via documentary-film and theater), equips you with the confidence to launch your career: here are some key ways we make it happen.
- Group projects and collaborative research : Dive into team-based challenges tied to real business issues, such as globalization's social impact or sustainable development, drawing from faculty-led studies published in top journals like *Current Issues in Tourism* and *Journal of Sustainable Tourism*.
- Internships and international tracks : Secure paid internships starting in year two, plus an international track with mobility options to partner schools worldwide, building your network and resume early.
- Research-inspired experiential learning : Engage in activities modeled on faculty innovations, like "Touching the Anthropocene" projects using documentary-film and theater for deep, emotional business insights on sustainability and CSR.
- Hybrid digital learning tools : Access post-pandemic hybrid platforms refined through ESDES research on remote digital experiences in French business schools, preparing you for modern work environments.
- Dedicated research facilities via ISBO : Leverage the ISBO research institute's resources for undergraduate projects, including access to publications and collaborations on topics like innovation in norm-constrained business settings.
Graduating from the Bachelor in Business (Bac+3) at ESDES Business School positions you for rapid entry into the global job market or further specialisation. With strong practical exposure and international focus, graduates typically move into roles in marketing, sales, and international business, supported by high employability and industry-ready skills. Most students transition quickly into work or continue into top master’s programmes.
Typical career paths include: Marketing Project Manager, Business Developer, Export/Import Manager, Sales Manager.
Progression & Future Opportunities:
Further Academic Progression:
After completing this bachelor’s degree, you’ll have strong options to continue your studies:
In short, this program doesn’t just prepare you for your first job—it gives you a solid platform to build a long-term international business career.
Academic Requirement: Recognized high school diploma or equivalent (Baccalaureate, A-Levels, etc.)Selection Criteria: Admission via Parcoursup + success in admission testsIndividual motivation interviewB2 level of EnglishFor 1st year international applicants: Copy of student’s passportFor 1st year international applicants: Curriculum Vitae in EnglishFor 1st year international applicants: Cover letter in EnglishFor 1st year international applicants: Official copies of secondary education transcripts in English or FrenchFor 1st year international applicants: Official copies of high school diploma or end of secondary school certificateFor 1st year international applicants: Official English test results (TOEIC, BULATS, TOEFL, IELTS, CAMBRIDGE, EasySPEAKing)For 2nd and 3rd year applicants: Official university transcripts, indicating grades and the number of credits achievedFor 2nd and 3rd year applicants: One recommendation letter from a professorFor 2nd and 3rd year applicants: One recommendation letter from a business professionalIB: Accepted as equivalent to secondary school diploma (Bac equivalent)A-Levels: Accepted as equivalent qualificationThe university does NOT provide country-specific admission requirements in list formatMarketing ExecutiveSales ManagerBusiness DeveloperHR ExecutiveInternational Business ExecutiveProject ManagerOperations ExecutiveSupply Chain CoordinatorRetail ManagerAccount ManagerEntrepreneurExport AssistantArea ManagerPurchasing AssistantBusiness Analyst
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