Fashion Business

3 Years On Campus Bachelors Program

Istituto Marangoni Paris

Program Overview

The Bachelor of Science in Fashion Business (recognized by Regent's University London) is designed to equip you with the entrepreneurial mindset and practical skills needed to succeed in the luxury fashion industry. Over three years, you'll develop a unique blend of creative vision and business acumen through a curriculum that combines financial disciplines, marketing strategies, and hands-on industry projects—preparing you to launch your career as a future manager, entrepreneur, or brand strategist.

Curriculum Structure

First Year

Your foundation year introduces you to the fashion business ecosystem from the ground up. You'll explore Introduction to Fashion Business through core principles of sociology and finance, giving you a comprehensive overview of how the fashion world operates. This year establishes the essential knowledge you need to understand current and historical trends, setting the stage for more specialized study ahead.

Second Year

The second year shifts into strategic territory, where you'll dive deep into Fashion Marketing Strategies and develop practical skills in Marketing & Communication. You'll also study Management Control and business management techniques with a specific focus on strategic planning within the fashion context. This is where theory meets practice—you'll work on real marketing campaigns and develop the critical thinking skills needed for leadership roles.

Third Year

In your final year, you'll synthesize everything you've learned while specializing in advanced areas like Buying & Merchandising, Web3, Artificial Intelligence & Smart Technologies, and digital innovation. Beyond coursework, you'll engage in industry projects, museum visits, conferences with luxury industry leaders, and interdisciplinary collaborations with fashion design and styling students—ensuring you're industry-ready when you graduate.

Focus Areas

History of Fashion, Finance, Marketing & Communication, Buying & Merchandising, Management Control, Web3, Artificial Intelligence & Smart Technologies, and digital innovation.

Learning Outcomes

You'll develop financial, marketing, and creative skills alongside strategic vision and operational expertise, enabling you to understand the fashion industry from both business and creative perspectives. You'll gain the knowledge to pursue careers in fashion management, brand strategy, and entrepreneurship while learning consumer behavior, market trends, and the complete product development and launch process.

Professional Alignment (Accreditation)

The Bachelor of Science in Fashion Business is recognized by Regent's University London, ensuring your degree meets international academic standards and carries genuine weight in the global job market.

Reputation (Employability)

Istituto Marangoni is positioned as the point of reference for fashion higher education, offering undergraduate and postgraduate programmes recognized across the industry. The program's emphasis on real-world industry projects, guest lectures from sector experts, and collaborations with international companies ensures strong connections to professional opportunities.

Experiential Learning (Research, Projects, Internships etc.)

At Istituto Marangoni Paris, the Fashion Business program dives right into hands-on learning, giving you practical skills through real-world industry projects, talks, case studies, and interdisciplinary collaborations that build your financial, marketing, and creative expertise over three years. You'll gain operational know-how by visiting museums and fashion companies, attending conferences with luxury leaders, and working on campaigns that mirror actual business challenges, all while blending creative vision with strategic business smarts in Paris's vibrant fashion hub. This approach ensures you're not just studying theory—you're developing the soft skills and portfolio pieces to launch into management or entrepreneurship roles.

Here are some standout experiential elements tailored to the program:
- Industry projects and case studies: Engage in a rich agenda of three-year projects, including marketing campaigns, strategic planning, and interdisciplinary work with Fashion Design and Styling students to simulate real business launches.
- Visits and field trips: Regular visits to museums, fashion companies, and exclusive field visits tied to Paris's haute couture ecosystem for direct industry exposure.
- Talks and masterclasses: Conferences and mentorships with key luxury figures to sharpen your soft skills and industry insights.
- Digital tools and innovation focus: Hands-on with Web3, Artificial Intelligence & Smart Technologies in courses on digital innovation, plus practical development of communication campaigns.
- Collaborative group projects: Team up across disciplines for product development, omnichannel strategies, and collection launches, fostering skills in working with design, production, and sales teams.

Progression & Future Opportunities

At Istituto Marangoni Paris, the Fashion Business program dives deep into hands-on learning right from year one, building practical skills through real-world projects that mirror the fast-paced fashion industry. You'll gain expertise in areas like marketing campaigns, strategic planning, and digital innovation—think Web3, AI, and smart technologies—while collaborating on interdisciplinary work with Fashion Design and Styling students. Activities like visits to museums, fashion companies, talks with luxury leaders, and case studies ensure you're not just studying theory but applying it immediately to launch your career as a manager or entrepreneur.

This experiential approach equips you with the tools and networks to thrive:
- Industry visits and field trips to museums, fashion companies, showrooms, and retail spaces in Paris's vibrant ecosystem, including spots near the new campus like Palais Galliera, Trocadéro, and Palais d’Iéna for immersive inspiration.
- Interdisciplinary group projects, such as collaborating with Fashion Design and Styling peers on industry challenges, or creating 3D video fashion shows with AI-enhanced post-production and virtual runway sets.
- Talks and conferences with key figures from luxury brands like Balenciaga, Dior, and Louis Vuitton, plus professionals from the sector for direct industry insights.
- Digital tools and software focused on Web3, Artificial Intelligence & Smart Technologies, plus practical development of communication campaigns and digital storytelling for omnichannel strategies.
- Paris campus facilities in the heart of the 16th arrondissement at 15 rue Boissière—a modern, elegant space near cultural hubs like Musée d'Art Moderne and Palais de Tokyo, designed for innovative learning in dialogue with top French and international brands.