International BBA Brand Management

4 Years On Campus Bachelors Program

KEDGE Business School

Program Overview

The International BBA in Brand Management at KEDGE Business School is a dynamic four-year program designed for ambitious students passionate about global business and branding, offering a full English track, at least two years abroad through exchanges and internships at 120+ partner universities, and specialized tracks like Brand Management to build real-world expertise. It's perfect for high school graduates eager to gain multicultural experience, professional skills, and dual degree options while immersing in an international classroom where one-third of students come from abroad.

Curriculum Structure
Year 1 dives into foundational business skills with a "learn by doing" approach, blending academic teaching, business games, and projects like Pro-Act to spark your professional project. You'll explore core modules such as Principles of Marketing, Micro/Macro Economies, and Quantitative Methods, while reflecting on your career motivations, values, and tools like CV building and networking through the Be-U personal development system. Sustainable development and geopolitics set the stage for global thinking right from the start.

Year 2 ramps up with specialized tracks like Brand Management, where you'll tackle hands-on challenges in branding strategies alongside a six-month internship in France or abroad. Key modules include Intercultural Management, Financial Analysis, and Project Management, helping you apply skills in real business scenarios while getting support for international job hunts via Be-U coaching. This year solidifies your ability to navigate diverse teams and markets.

Year 3 takes you abroad for an academic exchange or intensive study, choosing your international path (continent, country, or dual degree) to deepen Brand Management expertise in a global context. You'll build on prior skills with modules like Data Management and Information Systems and Operations Management, gaining exposure to new cultures and partners like University of Birmingham or Brock University. It's your chance to live and learn internationally, boosting adaptability.

Year 4 culminates in a required six-month international internship, validating your degree through a Be-U dossier showcasing your personality, skills from abroad experiences, and future projects. Advanced Brand Management focuses on strategic implementation, integrating Human Resources in a Global Context and electives for professional polish. Graduates emerge ready to launch careers with proven global impact.

Focus areas: Sharpen expertise in Brand Management through tracks emphasizing intercultural management, marketing principles, financial analysis, data systems, and operations—ideal for creative leaders in global branding.

Learning outcomes: Develop core skills like international geopolitics awareness, project leadership, financial savvy, and HR in multicultural settings, plus personal growth in career definition and responsible management via Be-U.

Professional alignment (accreditation): KEDGE holds top-tier EQUIS, AACSB, and AMBA accreditations, ensuring your International BBA meets global standards for quality business education.

Reputation (employability rankings): Ranked 6th in Challenges' Ranking for 3-4 Year Programs, 7th in Le Figaro Étudiant's state-accredited Bachelor's benchmark, and 6th in Le Point's Grandes Écoles survey for four-year Bachelor's—strong proof of graduate success and employability.

Experiential Learning (Research, Projects, Internships etc.)

At KEDGE Business School's International BBA in Brand Management, you'll dive straight into hands-on learning that builds real-world skills from day one, blending brand strategy with global business practice. The program emphasizes practical application through mandatory internships, international exchanges, and specialized tracks, giving you tools like project management and intercultural expertise to manage brands effectively in diverse markets. With a focus on the Brand Management track, you'll gain experience in data management, operations, and financial analysis tailored to branding challenges.

This experiential approach shines through in specific program features:

- Six-month internships: A required international internship in your final year, plus another six-month option in Year 2 (in France or abroad), supported by KEDGE's Career Centre with workshops on resume building, LinkedIn optimization, and networking.
- Two years abroad: Mandatory time split across academic exchanges at 120+ partner universities and internships in 1-4 countries, boosting your global brand perspective.
- Group projects and corporate collaborations: Team-based learning in multicultural classes (1/3 international students), including business meetings, MyWay career events, and partnerships via student associations like BEE’ACTIV for real client work.
- Career workshops and tools: Dedicated sessions on internship search methodology, pitching your project, and professional branding, plus access to recruiter databases and forums with 100+ companies.
- International tracks and double degrees: Customize Year 3-4 with continent-specific paths or dual degrees for deeper brand immersion abroad.

Progression & Future Opportunities

The International BBA Brand Management program at KEDGE stands out because it combines rigorous classroom learning with extensive hands-on experience that prepares you for real-world marketing challenges. From day one, you'll engage with authentic business scenarios through corporate projects, case studies, and direct collaboration with industry professionals—not just theory from textbooks.

KEDGE has built a comprehensive support ecosystem to ensure your practical skills development translates directly into career success. The school provides access to an extensive database of internship opportunities with partner companies and creates direct connections with recruiters through dedicated career initiatives. Beyond the classroom, you'll benefit from a dynamic network of 2,800 marketing alumni who actively support student ventures and foster global connections. The Career Centre offers ongoing support through workshops on resume writing, LinkedIn optimization, internship search methodology, and personal branding—all designed to help you present yourself professionally to employers.

Here's what makes the experiential learning in this program uniquely practical:

- Mandatory 6-month international internship in Year 4: This is a decisive step toward entering the professional world, with KEDGE providing strong support and access to partner company opportunities
- 6-month internship in Year 2: Available in France or abroad, giving you early professional experience
- Corporate projects and case studies: Real-world application of brand management concepts integrated throughout coursework
- MyWay Career Orientation Days: Twice-yearly events where you meet recruiters from 100+ partner companies, attend conferences on professional opportunities, and build your network with graduates and employers
- Enterprises Forum: Annual recruitment event with over 200 recruiters actively hiring for internships and full-time positions
- LinkedIn optimization workshops: Develop your professional online presence as a critical branding tool
- Internship search methodology support: Dedicated sessions explaining terms, available research tools, and providing personalized guidance from coordinators
- 2 years abroad requirement: Combining academic exchanges and internships across multiple countries (1-4 different nations) to build genuine international experience
- Multicultural learning environment: 1/3 of your cohort will be international students, creating authentic cross-cultural collaboration opportunities
- Brand Management specialization: Focused courses that dive into current industry trends, digital marketing competencies, and digital skills certifications
- Impact project, dissertation, and internship integration: Your final semester weaves together theory and practice through a structured progression toward career readiness