Global BBA

4 Years On Campus Bachelors Program

NEOMA Business School

Program Overview

The Global BBA at NEOMA Business School is a dynamic 4-year international business bachelor's program designed for high school graduates passionate about economics, project management, entrepreneurship, geopolitics, and global challenges like AI, data, and climate change. It suits ambitious students seeking real-world skills through business fundamentals, interdisciplinary insights, practical simulations, professional experiences, and mandatory study abroad, with two tracks: the General Track (1-2 semesters abroad in 60+ countries) or the Global Double Degree CESEM Track (2 years at one of 23 partner schools for a double degree).


Curriculum Structure
Year 1
kicks off your journey in Paris with foundational skills in humanities, mathematics, data science, and geopolitics, building curiosity and critical thinking right from the start through early projects and internships. You'll dive into courses like Introduction to Business Fundamentals, Data Science Basics, and Geopolitics and International Relations, blending theory with hands-on simulations to spark innovative problem-solving.

Year 2, still in Paris, ramps up with interdisciplinary insights and intercultural awareness, preparing you for global teamwork via practical experiences and soft skills development. Key modules include Project Management Essentials, Entrepreneurship Foundations, and Artificial Intelligence in Business, helping you assess complex situations and craft high-value solutions.

Year 3 shifts to Reims or Rouen, emphasizing international mobility—either a semester or full year abroad—while deepening business acumen with up to 18 months of internships in France or globally. You'll tackle advanced units like Climate Change and Sustainable Business, Global Marketing Strategies, and Innovation and Digital Transformation, turning challenges into career-boosting opportunities.

Year 4 culminates your expertise with professional immersion, including an optional work-study program in the General Track, focusing on agile leadership in multicultural teams. Standout courses cover Strategic Management, International Finance, and Leadership in Disruptive Contexts, ensuring you're ready to thrive anywhere in the world post-graduation.


Focus Areas
Geopolitics, artificial intelligence, data science, climate change, entrepreneurship, project management, and international relations—tailored to make you a driver of business transformation.

Learning Outcomes
Develop curiosity, intercultural awareness, critical assessment skills, and innovative solutions for multicultural teams; gain agility for global careers through practical projects, internships, and study abroad.

Professional Alignment (Accreditation)
NEOMA's programs, including the Global BBA, align with top standards like Qualiopi certification for training excellence, emphasizing ESG, innovation, and real-world strategy implementation.

Reputation (Employability Rankings)
The Global BBA ranks 5th among 4-year Bachelor programs in Le Point's 2025 ranking of French business schools, excelling in international engagement (3rd) and top-level research (5th), with a powerful 80,000+ alumni network boosting employability.

 

Experiential Learning (Research, Projects, Internships etc.)

At NEOMA Business School's Global BBA, you'll dive right into experiential learning from year one, building real-world skills through hands-on projects, simulations, and up to 18 months of internships in France or abroad that let you apply what you're learning in actual business settings. Our three campuses—Reims, Rouen, and Paris—are packed with cutting-edge facilities designed to make this practical training seamless and exciting, from simulation rooms where you tackle business scenarios to trading rooms for live market practice and an e-learning platform with access to specialized databases, e-books, and more. This setup ensures you're not just studying theory—you're gaining the agility and intercultural savvy employers crave.

Here's how our Global BBA brings experiential learning to life with specific tools and opportunities tailored to the program:
- Up to 18 months of internships: Integrated throughout the 4-year program on both the General Track and Global Double Degree CESEM Track, including work-study options in year four for real professional exposure.
- Group projects and simulations from year one: Early hands-on projects in project management, entrepreneurship, AI, data science, and geopolitics, plus simulation rooms and augmented learning spaces for collaborative, scenario-based practice.
- Trading rooms: Dedicated facilities on Reims and other campuses for live trading simulations to hone finance and market skills.
- Creativity rooms and language labs: Spaces for innovative group work and language practice, supporting multicultural team projects across campuses.
- Incubator support: Fully equipped co-working spaces, coaching, and mentoring for your own business ideas, perfect for entrepreneurial projects.
- E-learning platform and digital tools: Remote access to the school's databases, e-books, electronic journals, and knowledge bases like kcentre.neoma-bs.fr for anytime research and learning.
- Multimedia libraries and Knowledge Centre: Vast study spaces on Reims campus with business info, market research, and academic resources for project deep dives.
- Study abroad and field experiences: One or two semesters at 60+ partner universities (like Berkeley or FGV) or double degrees, building global project skills.

 

Progression & Future Opportunities

At NEOMA Business School's Global BBA, you'll dive into experiential learning right from year one, building real-world skills through hands-on projects, simulations, and up to 18 months of internships in France or abroad. Our three campuses—Reims, Rouen, and Paris—are equipped with cutting-edge facilities like simulation rooms, trading rooms, and augmented learning spaces to make sure you're practicing what top companies need, from data analysis to multicultural teamwork.

This setup lets you apply classroom knowledge immediately:
- Simulation and trading rooms for realistic business scenarios, including augmented learning rooms and creativity spaces to test strategies in a risk-free environment.
- Group projects and community-based initiatives starting early, plus start-up development and simulation games to sharpen your problem-solving and intercultural skills.
- Up to 18 months of internships, with dedicated career support like online platforms for job offers, career fairs, and workshops tailored for international students.
- Language labs on Reims and other campuses for practical communication training in multicultural settings.
- E-learning platforms and digital tools, including remote access to e-books, specialized databases, and the Knowledge Centre's vast resources for research and self-paced learning.
- Incubator with co-working spaces for entrepreneurship projects, offering coaching, mentoring, and networking with alumni experts.
- Multimedia libraries and student living spaces across campuses for collaborative work and idea-sharing.

 

Program Key Stats

€14000
€14000
€ 80
Rolling


35 %
No

Eligibility Criteria

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6.0
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Additional Information & Requirements

Country Requirements

Career Options

  • International Business Manager
  • Marketing Manager
  • Sales Manager
  • Business Developer
  • Project Manager
  • Supply Chain Analyst
  • Account Manager
  • Operations Manager
  • Entrepreneur
  • Consultant
  • Export Manager
  • Retail Manager
  • Financial Analyst
  • Brand Manager
  • Customer Relationship Manager

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