Bachelor in Digital Marketing & E-Commerce Management

3 Years On Campus Bachelors Program

Clermont School of Business

Program Overview

The Bachelor in Digital Marketing & E-Commerce Management at Clermont School of Business is designed for students who want to step into the digital world of business with confidence—combining marketing, technology, and real-world application from the very beginning. It’s a great fit if you’re interested in areas like social media, online business, branding, and digital strategy, and want a career that evolves with technology.

Curriculum Structure

Year 1 – Building Your Business & Digital Foundation

In your first year, you’ll focus on understanding how businesses work while getting introduced to the digital landscape. You’ll study modules like Marketing Fundamentals, Financial Management, and Digital Culture, helping you build a strong base in both business thinking and digital awareness. It’s all about giving you clarity on how companies operate and how digital is reshaping every industry.

Year 2 – Applying Digital Marketing in Real Scenarios

In the second year, things get more practical and hands-on. You’ll explore subjects such as Digital Communication Strategies, Trademark Law, and Project Management, learning how to create campaigns, manage brands, and understand the legal side of digital business. This is where you start working on real projects and applying what you’ve learned in realistic business situations.

Year 3 – Specialisation & Career Preparation

By the final year, you’ll begin to specialise in areas like Digital Marketing or E-Commerce, focusing on strategy, execution, and real-world impact. With internships, professional certifications, and international exposure, this year is designed to prepare you directly for the job market or further studies, making you career-ready by graduation.

Focus Areas

Digital marketing, e-commerce strategy, digital communication, branding, consumer behaviour, online business development

Learning Outcomes

You’ll graduate with the ability to plan and run digital campaigns, manage e-commerce platforms, analyse customer behaviour, and build effective digital strategies in an international business environment

Professional Alignment (Accreditation)

This programme is delivered by a triple-accredited business school (AACSB, AMBA, EFMD Bachelor) and recognised by the French Ministry of Higher Education, which adds strong credibility to your degree globally

Reputation (Employability & Recognition)

Being part of the French Grande École system, Clermont School of Business is known for its strong industry links and practical learning approach—meaning you graduate with skills that employers are actively looking for

Experiential Learning (Research, Projects, Internships etc.)

At the Bachelor in Digital Marketing & E-Commerce Management at Clermont School of Business, you are not just learning concepts—you are actively using them in real business situations from the start. The programme is designed around a hands-on approach, where you work on real projects, interact with industry professionals, and build practical skills using the same tools companies use today. By the time you graduate, you will already have meaningful experience, not just academic knowledge.

What really makes this experience stand out is how everything connects—projects, internships, certifications, and international exposure all come together to prepare you for a real career in digital business:

Real-world business projects: Work on live case studies and digital marketing challenges that reflect actual industry scenarios
Industry-driven learning: Learn directly from professionals and companies, giving you insights into how digital marketing works in practice
Internships & work experience: Gain up to 20 months of professional experience, helping you build a strong CV before graduation
Professional certifications: Earn recognised certifications in digital tools and languages to boost your employability
Digital tools & software: Get hands-on experience with tools like the Adobe Suite, used for content creation, branding, and campaigns
International exposure: Take part in experiences like Digital Week in Dublin, with visits to companies such as Google and LinkedIn, and explore study abroad options
CareerLab support: Access personalised career coaching, CV building, interview preparation, and recruitment events
Corporate network: Connect with partner companies through projects, guest lectures, and networking opportunities
Student projects & associations: Build leadership, teamwork, and entrepreneurial skills through extracurricular initiatives

Progression & Future Opportunities

Graduates of the Bachelor in Digital Marketing & E-Commerce Management at Clermont School of Business step into a job market where digital skills are in constant demand. By the time you finish the programme, you are not just academically prepared—you already have hands-on experience in campaigns, tools, and real business environments, which makes the transition into work or further study much smoother. Many students either begin their careers immediately or continue into specialised Master’s programmes to deepen their expertise.

Typical career paths include roles such as Digital Marketing Executive, E-Commerce Manager, Social Media Manager, Content Marketing Specialist, and Digital Project Coordinator, all of which sit at the centre of today’s digital-first economy.

To help you get there, the school actively supports your career journey through strong academic and industry integration:

CareerLab support: one-to-one coaching for CV building, interview preparation, and career planning so you are fully ready for recruitment
Internship & job access platform: direct access to internships, apprenticeships, and graduate opportunities through the school’s network
Industry projects & networking: opportunities to work with companies on real briefs and attend professional events that connect you with employers
Strong corporate network: partnerships with hundreds of companies in France and internationally, giving you access to real recruitment pipelines
Triple accreditation (AACSB, AMBA, EFMD Bachelor): ensuring your degree is recognised and respected worldwide
International outlook: exchange opportunities and global exposure that make it easier to work across Europe and beyond
Strong graduate pathway: many students continue into Master’s programmes in Digital Marketing, International Business, or Data Analytics to specialise further and progress into higher-level roles

Further Academic Progression:

After this bachelor’s degree, you can continue into a Master’s in Digital Strategy, Marketing, E-Commerce, Business Analytics, or International Management, either at Clermont School of Business or other leading European institutions. This progression helps you move into more strategic and senior roles in the digital and business world.