Bachelor of Marketing and Innovation

3 Years On Campus Bachelors Program

ESDES School of Business and Management

Program Overview

If you’re someone who’s interested in how brands connect with people in today’s digital world, this program gives you exactly that edge. You’ll start with a solid understanding of business fundamentals and gradually move into digital marketing, communication strategies, and real-world applications used by companies today.

Curriculum Structure

Year 1 – Building Your Business Base

Your first year is all about understanding how the business world works. You’ll explore key areas like marketing fundamentals, accounting, and business communication, while also developing a global perspective that helps you think beyond just one market.

Year 2 – Exploring & Gaining Practical Skills

In the second year, things become more practical and career-focused. You’ll study subjects like Human Resource Management, Economic Development, and Ethical Dimensions of International Business, while also gaining hands-on exposure through internships and applied learning.

Year 3 – Specialising in Digital Marketing & Communication

This is where everything comes together. You’ll dive deep into your specialisation with modules like Digital Marketing and Communication, Marketing Communication Strategy, and Digital Marketing Projects, helping you build skills that are directly relevant to industry roles today.

Focus Areas

Digital marketing, brand communication, consumer behaviour, business strategy, innovation, and global markets

Learning Outcomes

By the end of the program, you’ll be able to plan and execute digital marketing campaigns, understand consumer behaviour, communicate professionally, and step confidently into entry-level roles in marketing and business.

Professional Alignment (Accreditation)

This program is a state-recognised Bachelor’s degree (Grade de Licence – Bac +3) and is registered at RNCP Level 6, meaning it is officially recognised within the French higher education system.

Reputation (Employability & Recognition)

Being part of an AACSB-accredited institution, the program places a strong emphasis on employability through internships, industry exposure, and career support. Graduates typically move into roles like digital marketing executive, brand executive, community manager, or marketing project coordinator.

Experiential Learning (Research, Projects, Internships etc.)

What really makes this program stand out is how early and consistently you start gaining real-world experience. At ESDES Business School, you’re not just learning marketing concepts — you’re actively applying them through internships, projects, and continuous interaction with professionals. Alongside your academic learning, you’re supported through structured career coaching, workshops, and mentoring that help you understand how the industry actually works and where you fit into it.

By the time you reach your final year, you’re already comfortable working in professional environments, building campaigns, and communicating like someone who’s ready to step into a marketing role — not just a student learning about it:

Internships built into every year:
- Year 1: Short sales-focused internship to understand customer interaction
- Year 2: Longer professional internship to build real workplace experience
- Year 3: Up to 6-month final internship, often in marketing or digital roles (France or abroad)
Career coaching through the PEP’S programme:
- Personalised sessions to help you figure out your career direction
- Support with CVs, interviews, and professional communication
- Workshops focused on building confidence and workplace readiness
Real exposure to the industry:
- Networking sessions and round tables with professionals
- Workshops on digital identity, branding, and professional practices
- Regular interaction with companies through projects and events
Hands-on projects and applied learning:
- Practical assignments that simulate real marketing tasks
- Work on digital marketing strategies and communication campaigns
- Continuous assessment based on real-world applications, not just exams
International and sector exposure:
- Opportunities to explore areas like innovation, social business, health, and lifestyle industries
- Possibility to complete internships abroad, adding global experience to your profile
Strong support system for placements:
- Dedicated team helps you find and secure internships
- Guidance throughout applications, approvals, and evaluations

Progression & Future Opportunities

By the time you graduate from ESDES Business School, you’re not just walking away with a degree — you’re stepping into the job market with real experience, practical skills, and a clear understanding of how digital marketing works in the real world. Many graduates move into roles like digital marketing executive, community manager, web project manager, or marketing coordinator, across industries ranging from startups to global companies.

What really helps you stand out is the strong career support and industry exposure built into the program from day one:

Career support that actually prepares you for jobs:
- The PEP’S programme gives you structured coaching, workshops, and one-to-one guidance
- You get help with CV building, interviews, and understanding what employers expect
Strong focus on employability:
- Graduates are equipped to enter roles in marketing, communication, and digital strategy
- The program is designed so you finish with both skills and work experience
Industry exposure and connections:
- Opportunities to interact with companies through internships, projects, and networking events
- Graduates have gone on to work with well-known organisations across different sectors
Recognised and valuable degree:
- A state-recognised Bachelor’s degree (Grade de Licence, Level 6)
- Part of an AACSB-accredited institution, which adds global credibility to your profile
Wide range of career paths:
- Roles in digital marketing, branding, communication, and project management
- Opportunities in international environments thanks to global exposure during the course

Further Academic Progression:

If you’re thinking beyond a bachelor’s, this program sets you up perfectly for the next step. Many students go on to pursue a Master in Management or specialised master’s degrees in areas like marketing, digital business, or international business — either at ESDES or other universities around the world.