Bachelor Business Development & Digital Marketing

3 Years On Campus Bachelors Program

ESSEC Business School

Program Overview

The Rentrée Décalée at ESCE International Business School is a great option if you don’t want to wait an entire year to start your studies, giving you the chance to begin in February and still stay on track academically. It’s ideal for students looking for a fresh start or a second chance, with a strong focus on business, marketing, and management in an international setting.

Curriculum structure

Year 1 (Accelerated Spring Start)

You start with an intensive semester designed to quickly build your foundation in business, covering key subjects like International Business Practices, Marketing, and Management. The pace is faster than a traditional start, but it ensures you gain the same knowledge while preparing for your first internship experience.

Year 2

In the second year, your learning becomes more global and practical, with modules such as International Trade, Geopolitics, and Consumer Behaviour in the Digital Age. This is where you begin to understand how businesses operate across borders, while developing analytical thinking and gaining exposure to international environments.

Year 3

Your final year is more focused on your career direction, allowing you to specialise in areas like International Business, Finance, or Digital Marketing. You’ll also explore advanced topics like Intercultural Negotiation and Sales Techniques, alongside internships or work opportunities that help you transition confidently into the professional world.

Focus areas (in a string):

International business, marketing, management, finance, global trade, entrepreneurship

Learning outcomes (in a string):

Strong understanding of global business, practical management skills, strategic thinking, intercultural communication, and career readiness

Professional alignment (accreditation):

Part of OMNES Education, with programmes aligned to international business standards and global career pathways

Reputation (employability rankings):

Well-recognised for its international exposure, strong company connections, and global partner network that supports internships and career opportunities

Experiential Learning (Research, Projects, Internships etc.)

At ESCE International Business School, the Rentrée Décalée pathway is designed to get you industry-ready from the very beginning. Instead of waiting years to gain real exposure, you start applying what you learn almost immediately — whether it’s through internships, business projects, or interactions with companies. The learning environment is fast-paced and practical, helping you build confidence while developing skills that employers genuinely value in today’s global business world.

What makes this experience stand out is how closely it’s connected to real industry expectations. With access to ESCE’s international campuses, corporate network, and career-focused support, you’re constantly building both knowledge and experience at the same time — not separately. This means that by the time you graduate, you already understand how businesses operate in real settings, not just in theory.

This hands-on learning approach comes together through opportunities such as:

Early internship experience: You complete a 3-month internship right after your first semester, giving you real workplace exposure within your first year
Strong company network: Access to a large network of partner companies, opening doors to internships, work-study roles, and future jobs
Career support tools: Dedicated career services including CV guidance, interview preparation, job platforms, and networking events
Work-study (alternance) options: In later years, you can combine your studies with paid professional experience
Practical group projects: Many modules are taught through case studies and team-based assignments that reflect real business challenges
International exposure: Opportunities to study abroad with a wide network of partner universities, helping you build a global profile
Multicultural learning environment: You’ll work alongside international students and faculty, strengthening your cross-cultural communication skills
Language learning: Opportunity to develop multiple foreign languages, which is a big advantage for global careers
Modern campuses: Study in contemporary campuses designed for interactive learning, collaboration, and business-focused education

Progression & Future Opportunities

At ESSEC Business School, the Bachelor in Business Development & Digital Marketing is designed to immerse students in real-world experiences that equip them with the practical skills needed to thrive in today's dynamic business environment. The program emphasizes experiential learning through a variety of hands-on opportunities, ensuring that students not only learn theoretical concepts but also apply them in practical settings. With state-of-the-art facilities and cutting-edge tools, students are well-prepared to tackle the challenges of the digital marketing landscape.

By the time you graduate from ESCE International Business School, you’re not just walking away with a degree — you’re stepping into the global job market with real experience, international exposure, and the confidence to take on business roles from day one. Many students go on to roles such as Marketing Executive, Business Development Executive, International Sales Executive, or Financial Analyst, working across industries like consulting, finance, luxury, and international trade.

What really strengthens your career prospects is the way ESCE supports you throughout your journey — not just academically, but professionally as well:

Dedicated career support: ESCE’s Corporate Relations team helps you with CV building, interview preparation, and connects you to job opportunities through platforms like Job Box
Strong employability outcomes: A large majority of students secure jobs within a few months of graduation, showing how well the programme prepares you for the real world
Competitive salary potential: Graduates go on to earn strong starting salaries, both in France and internationally, reflecting the value of an ESCE degree
Global company connections: You benefit from links with major international companies across industries, opening doors to internships and full-time roles
Recognised accreditation: The programme holds EFMD accreditation, which is globally respected and adds long-term value to your degree
Career progression: Many graduates move into roles with responsibility early in their careers, thanks to their practical experience and global skillset

Further Academic Progression:

If you decide to continue your studies, you’ll have a clear pathway into advanced programmes such as a Master in Management (Grande École) or specialised MSc degrees in areas like Finance, Marketing, or International Business. This gives you the opportunity to specialise further, strengthen your profile, and aim for more senior roles in the long run.