Bachelor Luxury Marketing

1 Years On Campus Bachelors Program

Paris School of Business

Program Overview

The International Bachelor in Management at Paris School of Business is a 3-year program that helps you build a strong foundation in business while preparing you for global career opportunities. It’s a great fit if you’re looking for a practical, internationally focused degree where you can explore different areas of business before choosing your specialisation.

Curriculum Structure

Year 1 – Building Your Basics

In your first year, you’ll focus on understanding how businesses actually work. You’ll study key subjects like Introduction to Management, Marketing Fundamentals, and Business Economics, while also developing important skills like communication, teamwork, and problem-solving.

Year 2 – Thinking Globally

The second year expands your perspective to an international level. With modules such as International Business, Cross-Cultural Management, and Business Strategy, you’ll start understanding how companies operate across different countries and cultures, preparing you for global career environments.

Year 3 – Your Specialisation

In the final year, you get to focus on what interests you most, choosing areas like Marketing, Digital Business, Luxury Management, or International Business Development. This is where everything becomes more practical, with projects and real-world applications that prepare you for your first job or further studies.

Focus Areas

Global business management, marketing, digital business, international markets, entrepreneurship, cross-cultural skills

Learning Outcomes

You’ll graduate with a strong understanding of business, the ability to work in international environments, and the confidence to make strategic decisions. You’ll also build practical skills that employers look for, including communication, leadership, and problem-solving.

Professional Alignment (Accreditation)

The program is recognised by the French Ministry of Higher Education (Bachelor’s level – Bac+3) and is delivered by a school that holds international accreditations like AACSB and BGA.

Reputation (Employability & Recognition)

Paris School of Business is part of the respected French business education system and is known for its strong industry connections and international exposure, helping students move into global career roles after graduation.

Experiential Learning (Research, Projects, Internships etc.)

At Paris School of Business, learning goes far beyond the classroom—you’re constantly applying what you study in real business situations. From the start of the program, you’ll work on practical projects, collaborate in teams, and use interactive tools like business simulations to understand how decisions are made in real companies.

What makes this program strong is how early you start building experience. You’ll gradually move from classroom learning to real industry exposure through internships, international opportunities, and hands-on projects that prepare you for your career:

Real Business Projects: Work on live company projects, including international business challenges and export strategies
Business Simulations: Take part in interactive simulations where you make real-time business decisions
Internships:
- Around 4 months of internship experience in Years 1 & 2
- Additional 3-month internship in Year 3
Global Exposure: Opportunity to study abroad through a network of 150+ partner universities
Industry Connections: Access to 3,000+ partner companies for internships and career opportunities
Group-Based Learning: Regular team projects to build leadership, communication, and problem-solving skills
Career Support: Dedicated support to help you find internships and prepare for the job market
Work-Study Option: In the final year, you may combine studies with part-time work experience

Progression & Future Opportunities

After completing the International Bachelor's in Management at Paris School of Business, you’ll be ready to step confidently into the business world or continue studying further. Thanks to the practical exposure and international experience you gain during the program, students typically move into roles like Marketing Executive, Business Development Associate, Digital Marketing Specialist, or Junior Consultant across a wide range of industries:

Career Support You Can Actually Use: You’ll have access to a dedicated careers team that helps with internships, CV building, interview preparation, and connects you to 100+ recruitment events every year
Strong Job Outcomes: A high percentage of students secure jobs within a few months of graduating, showing how well the program prepares you for the real world
Industry Connections: The school works closely with a large network of companies and alumni, giving you valuable opportunities for internships and future roles
Globally Recognised Degree: Your qualification is recognised by the French Ministry of Higher Education and supported by international accreditations like AACSB and BGA, which adds long-term value to your career
Career-Ready Skills: You graduate with practical skills in leadership, communication, and business strategy—exactly what employers are looking for

Further Academic Progression:

If you decide to continue studying, you can move on to a Master’s degree (MSc or Master in Management) either at Paris School of Business or at other universities globally. Many of these programs also offer work-study options, allowing you to gain even more industry experience while specialising in your chosen field.