Bachelor in Marketing and Sports Events

3 Years On Campus Bachelors Program

AMOS Sport Business School

Program Overview

The Bachelor in Marketing and Sports Events at AMOS Business School is a three-year programme designed for students who want to build careers in the sports business industry. It combines marketing, event management, communication, and business fundamentals with practical industry experience to prepare graduates for roles in sports organisations, clubs, agencies, and event management.

Curriculum Structure

Year 1

The first year introduces students to the foundations of sport management while building professional and academic skills. Students study subjects such as History of Sport, Sports Business and Marketing, and Sports Economics, alongside creativity and communication, while gaining practical exposure through internships.

Year 2

The second year strengthens international and managerial competencies through a semester in London and advanced business studies. Students develop expertise in Sports Law, Digital Marketing, Communication, Media & Digital in Sport, and Financial Analysis, while enhancing their English language skills and understanding of the global sports industry.

Year 3

The final year focuses on professional integration through work-study experience, practical projects, and industry case studies. Students explore Marketing and Business Development, Sports Events and Project Management, Leadership, Relationship Marketing and CRM, and Community Management to prepare for careers in sports organisations and event management.

Focus Areas

Sports Marketing, Sports Event Management, Digital Marketing, Sports Business, Communication and Media, Sports Law, Leadership, Business Development, Community Management, Customer Relationship Management (CRM), Sports Economics.

Learning Outcomes

Develop sports marketing and event management expertise; apply digital marketing and communication strategies; manage sports projects and events; analyse business and financial performance; demonstrate leadership and teamwork; understand sports law and governance; build professional industry experience.

Professional Alignment (Accreditation)

The programme awards 180 ECTS credits and includes the "Marketing and Sports Events" diploma. Students on the international pathway can also earn the RNCP Level 6 professional certification – "Chargé de projets événementiels" (RNCP 39385), recognised in France.

Reputation (Employability Rankings)

AMOS Business School places a strong emphasis on employability through internships, work-study opportunities, and industry partnerships. According to the school's employability survey, 86% of graduates are employed, 91% hold permanent contracts, and 78% work in the sports sector. The institution does not currently publish QS or Guardian university rankings.

Experiential Learning (Research, Projects, Internships etc.)

The Bachelor in Marketing and Sports Events at AMOS Business School is designed around hands-on learning to prepare students for the sports industry. Students gain practical experience through internships, work-study opportunities, real-world case studies, professional projects, and direct interaction with sports industry experts. International mobility, including study abroad opportunities and seminars, further strengthens students' practical and cross-cultural skills. Practical learning is supported through continuous assessment, group work, professional dissertations, and coaching from experienced practitioners:

Internships from Year 1: Complete two internships in sports distribution and sports marketing during the first year to gain early industry exposure.
Semester Abroad: Spend a semester at the AMOS London campus (or another international pathway) to study sport management in an international environment while improving English proficiency.
Work-Study Option: In the third year, students can undertake a work-study placement or a professional internship to apply classroom learning in real sports organisations.
Industry Case Studies: Solve real business cases and practical exercises focused on sports organisations, clubs, sporting events, and marketing challenges.
Professional Dissertation: Complete and defend a professional dissertation based on a four-month end-of-study placement, integrating academic knowledge with workplace experience.
Group Projects: Learning includes collaborative work through sub-group projects, presentations, simulations of workplace situations, and project-based assignments.
Digital and Industry Tools: Students develop practical skills using Desktop Publishing (DTP) tools, digital project management techniques, community management, CRM (Customer Relationship Management) concepts, and social media optimisation as part of the curriculum.
International Seminars: Optional international seminars are offered in cities such as London, Milan, and Valencia, providing additional exposure to the global sports industry.

Progression & Future Opportunities

Graduates of the Bachelor in Marketing and Sports Events at AMOS Business School are prepared for careers in the global sports business sector through a combination of academic study and extensive professional experience. The programme equips students with the skills needed for roles in sports marketing, event management, sponsorship, and business development. Typical career opportunities include Sports Marketing Executive, Sports Event Manager, Partnership & Sponsorship Coordinator, and Business Development Executive. The school's strong emphasis on employability is supported through the following:

Career Services and Professional Support: Students benefit from personalised career coaching, internship assistance, work-study guidance, CV and interview preparation, and networking opportunities with sports industry professionals throughout the programme.
Industry Partnerships: AMOS Business School collaborates with leading organisations across the sports industry, enabling students to undertake internships, work-study placements, live business projects, and professional networking with clubs, federations, agencies, and sporting event organisers.
Employment Outcomes: According to AMOS Business School's graduate survey, 86% of graduates are employed, 91% secure permanent contracts, and 78% work within the sports industry, reflecting the programme's strong focus on career readiness.
Professional Certification: Students completing the international pathway can earn the RNCP Level 6 professional certification – "Chargé de projets événementiels" (RNCP 39385), a nationally recognised qualification in France that enhances graduate employability.
Graduation Outcomes: Graduates leave with practical experience gained through internships or work-study placements, international exposure, project management skills, and a professional portfolio that supports entry into the sports marketing and events industry.

Further Academic Progression:

After completing this bachelor's degree, students can continue their studies through specialised postgraduate programmes such as the AMOS MSc in Sports Business Management, MSc in International Sports Management, or other master's degrees in Sports Marketing, Event Management, Business Administration (MBA), Digital Marketing, or International Management. These qualifications enable graduates to develop advanced managerial expertise and pursue leadership roles within the global sports industry.