European Bachelor Sport Marketing and Event Management

3 Years On Campus Bachelors Program

AMOS Sport Business School

Program Overview

The Bachelor in European Sport Marketing and Event Management at AMOS Sport Business School is designed for students passionate about the dynamic world of sports and events. This program is perfect for those looking to blend their love for sports with marketing strategies and event management skills, preparing them for a successful career in the sports industry.

 

Curriculum Structure:

In the first year, students will lay a solid foundation in the principles of sport marketing and event management. Courses such as "Introduction to Sport Marketing" and "Fundamentals of Event Management" will provide essential knowledge about the sports market and the key elements of organizing successful events. Additionally, students will explore "Sports Economics," which will help them understand the economic factors influencing the sports industry.

The second year dives deeper into specialized topics, focusing on practical applications and strategic thinking. Students will engage in courses like "Digital Marketing in Sports" and "Sponsorship and Brand Management," where they will learn how to leverage digital platforms and manage brand partnerships effectively. The "Event Planning and Logistics" course will also equip students with the skills needed to execute large-scale events seamlessly.

In the final year, students will refine their expertise and prepare for the professional world. The curriculum includes "Sports Law and Ethics," which addresses the legal aspects of the sports industry, and "International Sport Marketing," focusing on global marketing strategies. A capstone project allows students to apply their knowledge in real-world scenarios, showcasing their skills to potential employers.

Focus Areas: Sport Marketing, Event Management, Digital Marketing, Sponsorship, Sports Law

Learning Outcomes: Strategic Marketing Skills, Event Planning Expertise, Understanding of Sports Economics, Legal Knowledge in Sports

Professional Alignment (Accreditation): The program is accredited by relevant industry bodies, ensuring that the curriculum meets high educational standards and aligns with professional practices.

Reputation (Employability Rankings): AMOS Sport Business School consistently ranks highly in employability, recognized by QS and other reputable sources for its strong connections with the sports industry and successful alumni network.

 

Experiential Learning (Research, Projects, Internships etc.)

At AMOS Sport Business School, the Bachelor in European Sport Marketing and Event Management is designed to immerse students in the dynamic world of sports marketing and event management through hands-on experiences. This program emphasizes experiential learning, allowing students to develop practical skills that are essential for success in the industry. With access to state-of-the-art facilities and tools, students can engage in real-world projects, collaborate with peers, and gain insights from industry professionals.

 

Here are some key aspects of the experiential learning opportunities available in this program:

- Internships: Students have the chance to undertake internships with leading sports organizations, providing invaluable industry experience and networking opportunities.
- Group Projects: Collaborative projects allow students to work in teams, simulating real-world scenarios where they can apply their knowledge and skills in marketing and event management.
- Digital Tools: The program incorporates the use of industry-standard software such as Adobe Creative Suite for marketing materials and event planning tools, ensuring students are well-versed in the latest technologies.
- Field Trips: Students participate in field trips to major sporting events and organizations, offering firsthand exposure to the industry and its operations.
- Research Laboratories: Access to dedicated research facilities enables students to conduct studies and projects that contribute to their understanding of sports marketing trends and consumer behavior.
- Libraries and Resources: AMOS provides extensive library resources, including access to academic journals, case studies, and industry reports that support students' research and learning.
- Networking Events: Regularly organized networking events with industry leaders and alumni help students build connections that can lead to future career opportunities.

These experiential learning components are designed to ensure that graduates are not only knowledgeable but also equipped with the practical skills needed to thrive in the competitive sports marketing and event management landscape.

 

Progression & Future Opportunities

Graduates of the Bachelor's in European Bachelor Sport Marketing and Event Management at AMOS Sport Business School are well-equipped to enter a dynamic and growing industry. With a strong foundation in both marketing and event management, students can pursue exciting careers in various sectors. Typical job roles include:

 

- Sports Marketing Manager
- Event Coordinator
- Sponsorship Manager
- Brand Manager

Here’s how AMOS supports your journey towards a successful career in sports marketing and event management:

- Career Services: Our dedicated career services team offers personalized guidance, resume workshops, and interview preparation to help you stand out in the job market.
- Employment Statistics: Over 85% of our graduates secure employment within six months of graduation, with starting salaries averaging around €30,000 to €40,000, depending on the role and location.
- University–Industry Partnerships: AMOS has established strong connections with leading sports organizations and companies, providing students with internship opportunities and real-world experience that enhances employability.
- Long-term Accreditation Value: The program is accredited by recognized bodies, ensuring that your degree holds value in the industry and is respected by employers.
- Graduation Outcomes: Our alumni have gone on to work with prestigious brands and organizations, showcasing the effectiveness of our program in preparing students for the competitive job market.

Further Academic Progression: After completing your Bachelor's degree, you have the option to further your studies with a Master's in Sports Management or Marketing, which can deepen your expertise and open doors to higher-level positions in the industry. Additionally, pursuing specialized certifications in areas like digital marketing or event management can enhance your skill set and make you even more attractive to potential employers.

Choosing AMOS Sport Business School means investing in a future filled with opportunities in the vibrant world of sports marketing and event management.

Program Key Stats

€9,190
€9,190
Sept Intake : 30th Jul


No

Eligibility Criteria


6.5
80

Additional Information & Requirements

Country Requirements

Career Options

  • Business Developer
  • Sports Product Manager
  • Sports event manager
  • Sports Marketing Manager
  • Merchandising Manager
  • Sports Club Manager
  • Promotion Manager
  • Event Project Manager
  • Event Organizer
  • Communication Manager
  • Event Project Leader
  • Event Manager
  • Event Production Manager
  • Event Logistics Coordinator

Book Free Session with Our Admission Experts

Admission Experts