Bachelor Media, Culture & Communication

3 Years On Campus Bachelors Program

Burgundy School of Business - Campus Lyon

Program Overview

The Bachelor in Media, Culture & Communication at Burgundy School of Business's Lyon campus is perfect if you're passionate about creative industries and want to blend media savvy with solid business skills—think managing cultural projects, crafting content, and navigating the worlds of arts, marketing, and communication. You'll gain hands-on experience through real projects, a 4-week international English seminar at one of 13 partner universities, and internships, setting you up for dynamic roles in booming sectors like media and culture.

Curriculum Structure

Year 1 dives into the essentials, building your foundation with courses like Cultural Project Management and Introduction to the History of the Arts in the Media & Culture track, alongside Fundamentals of Law, General Accounting, and Budget Management for core business know-how. In Semester 2, you'll tackle Introduction to Media, Culture and Communication Management, Strategic Challenges, and Cultural Entrepreneurship, wrapping up with an intensive 4-week English course abroad and a 2-month internship to apply it all in real-world settings.

Year 2 ramps up your expertise with advanced Media & Culture modules such as Cultural Project Management, Cultural Policies, and Deepening in the History of the Arts, sharpening your strategic thinking for cultural sectors. You'll integrate communication and management skills through practical projects, gaining the confidence to lead initiatives in creative industries, and cap the year with a 2- to 3-month internship for invaluable professional exposure.

Year 3 (available in initial or alternating format) hones your professional edge with specialized courses like Cultural Project Management, Administration of Cultural Organizations, Copyright and Creative Industries Contracts, and Cultural Marketing and Audience Development. This year emphasizes communication strategies, content creation, and marketing tailored to media and culture, often through alternation for direct work experience, preparing you to step straight into industry roles.

Focus Areas
Develop expertise in communication strategies and content creation, cultural sensitivity with a creative vision, and solid business skills like marketing, finance, law, and business development applied to media, culture, and creative industries.

Learning Outcomes
Gain three recruiter-prized skill sets: robust business and management foundations, mastery of branding and content strategies, and deep sector knowledge in creative industries—boosting your employability through projects, internships, and international exposure.

Professional Alignment (Accreditation)
BSB's programs, including this Bachelor (Bac +3), are delivered through the triple-accredited Burgundy School of Business, with alternation options from Year 3 for real-world immersion; it's ranked #1 in Management of Cultural Institutions among Grandes Écoles.

Reputation (Employability Rankings)
BSB excels in cultural management (#1 among Grandes Écoles) and boasts strong employability, with graduates recruited by top firms and partners like Universidad de San Andres, Hong-Kong Baptist University, and Sun Yat Sen University—our Media, Culture & Communication School is designed for visionary careers in content, media, and strategic communication.

Experiential Learning (Research, Projects, Internships etc.)

At Burgundy School of Business's Lyon campus, the Bachelor in Media, Culture & Communication dives right into hands-on learning from day one, with real projects and business cases that let you apply marketing, finance, and management skills directly to media, culture, and communication scenarios. You'll build practical expertise in communication strategies, branding, content creation, and cultural project management using the campus's cutting-edge facilities designed for total immersion in these fields. The brand-new Lyon campus in the 8th arrondissement gives you access to professional studios and creative spaces that turn theory into real-world output, like producing videos, podcasts, or cultural events.

This setup means you get to experiment and collaborate in ways that employers love:
- Creative Hall: A flexible modular space for designing, producing, and broadcasting artistic and cultural programs—think DJ sets, exhibitions, movie screenings, or live performances in partnership with cultural pros.
- Creative Lab: High-tech studio loaded with the latest tools for video editing, podcast recording, and graphic design to hone your content creation skills.
- Concrete projects and business cases: Start tackling real professional challenges in your first month, building a portfolio with group work on media strategies and creative industries.
- Internships: A mandatory 2-3 month internship from May to July after Year 2, plus up to 41 months of professional experience possible through alternance (work-study) starting in Year 3.
- Student clubs for media practice: Join the Video Center for short films, screenwriting, and editing; Photo Center for pro shoots; or Cinema Center for weekly screenings and reviews—perfect for group projects and networking.
- International boost: 4-week language seminar at one of 13 partner universities to sharpen your global communication edge.

Progression & Future Opportunities

At Burgundy School of Business's Lyon campus, our Bachelor in Media, Culture & Communication program puts practical skills front and center, immersing you in real-world media, culture, and communication projects right from the start. You'll build hands-on expertise in content creation, strategic communication, and creative industries through state-of-the-art facilities designed for total immersion, like professional studios and collaborative spaces that let you produce videos, podcasts, and cultural events. In your third year, you can even switch to an alternating work-study format for up to 41 months of professional experience, connecting you directly with businesses and boosting your network.

This setup equips you with everything needed to thrive:
- Creative Hall: A flexible, modular space to design, produce, and host artistic events like DJ sets, film screenings, exhibitions, video game launches, street art creations, acoustic concerts, or dance performances—in partnership with cultural pros.
- Creative Lab: A high-tech studio for video editing, podcast recording, and graphic design, packed with the latest tools to hone your production skills.
- Alternating work-study in 3rd year: Gain real professional immersion with internships or apprenticeships, building 41 months of experience and daily business contacts.
- Modern Lyon campus facilities: Including Digital Learning Center, Lounge, and Rooftop for collaborative projects, networking, and creative exchange in the heart of Lyon's 8th arrondissement.