Bachelor in Marketing & Communication

3 Years On Campus Bachelors Program

Paris School of Business

Program Overview

The Bachelor in Marketing & Communication at Paris School of Business is built for students who want to step into the world of marketing with real confidence—combining creativity, strategy, and hands-on experience. It’s a great fit if you already have a basic business foundation and now want to specialise in areas like branding, digital marketing, and communication while gaining practical exposure.

Curriculum Structure

Year 1 (Building Your Foundation)
You start by understanding how businesses actually work before diving deep into marketing. Modules like Introduction to Marketing, Business Fundamentals, and Communication Basics help you connect the dots between how companies operate and how they communicate with customers.

Year 2 (Developing Real Skills & Global Perspective)
This is where things get more practical and interesting—you begin applying what you’ve learned to real-world scenarios. With subjects such as Consumer Behaviour, Market Research, and Digital Communication, you start thinking like a marketer, understanding audiences, and making data-driven decisions.

Year 3 (Your Specialisation Year)
In your final year, you fully step into the role of a marketing professional. You’ll focus on Marketing Strategy, Brand Communication, and Digital Marketing tools, while also gaining real industry exposure through practical experience—this is where classroom learning meets the real business world.

Focus Areas (in a string):

Marketing Strategy, Brand Communication, Digital Marketing, Consumer Behaviour, Market Research, Corporate Communication

Learning Outcomes (in a string):

Ability to create marketing strategies, manage brand communication, understand consumer psychology, use digital marketing tools effectively, and apply marketing concepts in real business environments

Professional Alignment (accreditation):

State-recognised Bachelor degree (Bac+3 – Level 6) with the credibility of a business school holding AACSB, AMBA, and EQUIS accreditations

Reputation (employability rankings):

Recognised as a Grande École, PSB is known for its strong industry connections and international outlook, with presence in global rankings such as QS, reflecting its focus on employability and career outcomes

Experiential Learning (Research, Projects, Internships etc.)

At Paris School of Business, learning marketing isn’t limited to lectures—you actually live it. From internships to real business projects, the program is designed so that you’re constantly applying what you learn in a practical setting. With strong industry links, career coaching, and modern campus facilities, you gradually build confidence and real-world experience before you even graduate:

Structured internships built into the program:
- At least 4 months of internship experience in the first two years
- A further 3-month internship in the final year or the option to go for work-study (alternance)
- Opportunity to complete internships in France or internationally
Hands-on marketing exposure through real work:
- Internships are credited as part of your academic curriculum
- You present your work through reports and defend it before a professional jury, just like in a real corporate setting
Strong career support from day one:
- Dedicated Careers Service helping with CVs, interviews, and LinkedIn
- Access to 100+ recruitment and networking events every year
- Large database of internship and job opportunities
Learning through real business scenarios:
- Regular case studies, group projects, and practical assignments
- Work in diverse, international teams, reflecting real workplace environments
Modern campus and innovation-driven facilities:
- Access to a Creative Lab with tools like 3D printers and collaborative workspaces
- Exposure to a campus environment that includes startups, incubators, and innovation hubs
- A well-equipped library with business databases, journals, and research resources

Progression & Future Opportunities

Graduating from the Bachelor in Marketing & Communication at Paris School of Business puts you in a strong position to step directly into the marketing industry. You’re not just learning theory—you leave with practical experience, which is why graduates move into roles like Marketing Executive, Brand Coordinator, Project Manager, or Sales Executive with confidence. The program is designed to bridge that gap between studying and actually working in the industry, so your transition feels smooth and natural:

Career support that actually prepares you for jobs:
- A dedicated Careers Service that helps you with CV building, interview preparation, and personal branding
- Access to 100+ recruitment and networking events every year, connecting you directly with employers
Strong industry exposure and opportunities:
- Access to a wide internship and job database, especially within Paris and international markets
- Real experience working in multinational environments, giving you a global edge
Real employability advantage:
- Graduates step into roles such as Marketing Executive, Commercial Development Manager, and Project Manager
- The internships and practical projects you complete during the program significantly strengthen your profile
Recognised reputation that supports your career:
- Ranked among the Top 10 Bachelor programs in France (Le Parisien Étudiant 2026)
- Part of a Grande École, which is highly valued by employers in France and internationally
Long-term value of your degree:
- A state-recognised qualification (Bac+3)
- Backed by international accreditations like AACSB and AMBA, which adds global credibility to your profile

Further Academic Progression:

If you decide to continue studying, you have a clear pathway ahead. Many students move on to a Master’s or Master of Science, either at PSB or other leading business schools, specialising further in areas like digital marketing, international business, or brand management. What’s even better is that many of these programs offer work-study options, so you can keep gaining experience while advancing your qualifications.