Bachelor Luxury communication management

3 Years On Campus Bachelors Program

Paris School of Luxury

Program Overview

The Bachelor in Luxury Communication Management at Paris School of Luxury is a 3-year, full-time program fully taught in English, delivering 1,300 hours of expert-led classes designed by luxury, fashion, and beauty professionals to tackle real-world marketing and communication challenges in these dynamic sectors. It's perfect for passionate, creative students eager to dive into the glamorous worlds of high-end brands, building skills that boost employability in luxury, fashion, and beauty—whether you're starting fresh or aiming to lead innovative strategies.

Curriculum Structure
Year 1 lays a strong foundation by immersing you in the essentials of the luxury ecosystem, starting with Introduction to Marketing and Fundamentals of Communication to grasp core principles, alongside Luxury Communication and cultural dives like Fashion History and Perfume History that reveal the heritage behind iconic brands. You'll also explore Marketing and Economic Research and Retail , blending theory with practical tools like Excel/Adobe Suite and Sustainable Development , all while building confidence through English Role Play and creative workshops. This year sets you up with a broad, inspiring view of luxury's economic and cultural landscape.

Year 2 ramps up with specialized marketing tactics, focusing on Digital Marketing Strategy and Marketing Research – Marketing Insight to analyze consumer trends, plus Beauty Marketing / Luxury Marketing and Luxury Communication / Public Relations for crafting compelling campaigns. You'll deepen cultural knowledge via Hard Luxury & Jewelery Culture – Level 2 , Fashion Sociology , and Digital Fashion & Art Culture , enriched by outings and trends like Streetwear Culture , ensuring you understand global influences from Asia to inclusivity in fashion. Hands-on projects in Introduction to Data Marketing prepare you to turn insights into actionable strategies.

Year 3 hones your expertise for professional impact, emphasizing Luxury Management / Beauty Marketing , Beauty Communication / Crisis & Public Relations Communication , and Brand Platform to manage crises and build enduring brand identities. Key modules like Communication & Luxury / Web3 Communication , Introduction to Brand Product Management , and Introduction to the Luxury Tourism Sector explore cutting-edge topics such as wine & spirits culture and cultural outings, culminating in a 6-month internship after January classes. You'll graduate ready to lead with innovative, 360° communication plans.

Focus Areas
Deep dives into the Luxury, Fashion & Beauty ecosystem , Marketing & Communication plans , and Brand strategy management , blending economic basics, cultural heritage, digital innovation, and sustainable practices.

Learning Outcomes
Master conducting marketing studies, designing tailored marketing/communication plans , implementing and evaluating campaigns, and navigating omnichannel challenges in luxury—boosting your edge in high-demand roles.

Professional Alignment (Accreditation)
State-recognized RNCP Level 6 degree, awarded by Paris School of Luxury, ensuring your qualification meets official French standards for luxury sector employability.

Reputation (Employability Rankings)
Established by industry pros, the program targets emerging luxury roles like brand manager and digital marketing consultant, with a track record of preparing graduates for top positions in a fast-evolving global market—no specific QS or Guardian rankings noted, but official stats highlight strong placement in luxury, fashion, and beauty via internships and pro-led training.

Experiential Learning (Research, Projects, Internships etc.)

At Paris School of Luxury, our Bachelor in Luxury Communication Management dives right into hands-on experiential learning, so you'll build real-world skills in luxury marketing and communication from day one. Taught entirely in English by industry professionals, the program blends practical projects with the vibrant energy of Paris's Golden Triangle—right near the Champs-Élysées—to give you tools and experiences that employers in fashion, luxury, and beauty crave.

You'll tackle hackathons during intensive week-long sessions, dive into case studies from top brands, and join mentored workshops in small groups alongside in-person group classes , e-learning modules , and institutional masterclasses led by pros. This setup sharpens your edge in brand strategy, influence tactics, and creative communication, all while preparing you for the global luxury scene: here are the key experiential highlights specific to the program—

- Hackathons : Intensive week sessions for collaborative problem-solving on real luxury challenges, pushing your creativity and teamwork in luxury communication.
- Case studies : Analyze and strategize around actual industry scenarios in marketing, events, and brand management.
- Mentored workshops : Small-group sessions with expert guidance to develop skills like influence strategy and creative writing.
- Institutional masterclasses : Direct insights from luxury, fashion, and beauty leaders on topics from perfume history to gaming culture.
- Group projects and classes : In-person teamwork on retail, event communication, and cultural modules like fashion history and Chinese culture.
- Partner learning platforms : Mandatory e-learning modules for self-paced mastery of the luxury ecosystem and marketing planning.
- Internships : 4-month summer internship after years 1-2; extended 6-month internship after year 3 (courses end early in January to kick it off).

Progression & Future Opportunities

At Paris School of Luxury, the Bachelor in Luxury Communication Management dives right into hands-on learning, so you're building real-world skills from day one with pros from the luxury, fashion, and beauty industries leading the way. Located in Paris's Golden Triangle near the Champs-Élysées, you'll get practical experience through intensive projects and industry-focused sessions that mirror what top brands demand—all in a fully English-taught program.

This approach blends theory with action via hackathons, group work, and more, giving you the edge to thrive:
- Hackathons : Intensive week-long sessions tackling real luxury challenges to sharpen your creative problem-solving.
- Group projects and case studies : In-person group classes and case studies on marketing plans, brand strategy, and luxury communication.
- Mentored workshops : Small-group sessions with guidance from industry experts for personalized skill-building.
- Institutional masterclasses : Exclusive sessions with luxury professionals on topics like influence strategy and event communication.
- Internships : 4-month summer internship after years 1-2, plus a 6-month internship in year 3 (starting January) for direct industry exposure.
- Partner learning platforms : Mandatory e-learning modules for self-paced training in luxury ecosystem skills.