B.U.T. in Information & Communication

3 Years On Campus Bachelors Program

University of Paris

Program Overview

The Professional Bachelor’s in Information & Communication at Université Paris Cité's IUT de Paris - Rives de Seine is a one-year top-up program designed for students with a prior BAC+2 qualification, blending practical skills in communication, information production, and digital tools to launch careers in dynamic fields like public relations, marketing, and media. It's perfect for motivated individuals passionate about storytelling, strategy, and tech-driven communication who want hands-on training in a work-study format or continuing education to hit the ground running in professional roles.

Curriculum Structure
Year 1 (Semesters 1-2, building foundational skills):
You'll dive into the essentials of information and communication sciences, sharpening your ability to produce professional content with a focus on quality French expression in writing and speech, while exploring human and social sciences for a strong theoretical base. Key modules like Organizational Communication (COMOR) introduce strategic messaging in companies and organizations, Book Trades (MLP) cover publishing and content management, and Advertising (PUB) teach persuasive campaigns, all supported by graphic design and digital processing tools.

Year 2 (Semesters 3-4, deepening professional culture):
Building on basics, you'll analyze communication best practices in national and international contexts, tackling economics, sociology, and digital culture to understand organizational dynamics. Courses emphasize expression and analytics processing, including foreign languages and DTP (desktop publishing), alongside specialization tracks that hone skills in public relations or information studies for real-world application.

Year 3 (Semesters 5-6, advanced strategic integration):
The final stretch prepares you for leadership in info-com sectors, focusing on strategic development in companies, public bodies, associations, and media, with a professional culture emphasizing know-how and adaptability. You'll master modules like advanced information theory and professional environments, culminating in projects that blend communication strategy, digital tools, and ethical practices for immediate employability.

Focus areas: Organizational Communication, Book Trades, Advertising, Public Relations, Information Studies, Marketing.

Learning outcomes: Graduates communicate professionally (writing, multimedia, languages), analyze communication issues (theory, economics, sociology, digital), and apply strategic skills in organizations, media, and agencies—ready for roles like Communications Specialist or Digital PR expert.

Professional alignment (accreditation): This state-recognized Professional Bachelor’s (BAC+3) from Université Paris Cité aligns directly with French higher education standards, offered via selective Parcoursup application emphasizing motivation and academic record, with options for work-study from year 2 in related B.U.T. paths.

Reputation (employability rankings): The IUT de Paris - Rives de Seine's Info-Com department boasts strong employability, training multifaceted pros for swift workforce entry in communication fields; B.U.T. grads often pursue master's or jobs immediately, reflecting high demand per official program outcomes.

Experiential Learning (Research, Projects, Internships etc.)

At the IUT de Paris - Rives de Seine, part of Université Paris Cité, the Professional Bachelor’s in Information & Communication puts practical skills front and center through hands-on projects that mirror real-world jobs in communication and media. You'll build expertise by tackling real-life scenarios, from creating content to analyzing communication strategies, all while using professional tools and facilities right on campus. This approach ensures you're not just learning theory—you're developing the confidence and know-how to jump straight into the industry.

Here's how experiential learning comes alive in the program: through structured projects, group work, and professional immersion that directly apply your skills.

- SAÉ Projects (Situational Assignments for Expertise): Intensive 1-2 week group challenges where you research, design, and communicate full projects—like marketing campaigns or media content—then present them via role plays to simulate professional settings.
- Group Work and Role Plays: Collaborate in pairs or small teams on tasks like organizing Paris district tours (in French) and producing videoblogs to share intercultural experiences, blending communication skills with digital storytelling.
- Internships: Mandatory placements assessed by companies and faculty, focusing on problem-solving, professional skills, reporting, and oral defenses—building your autonomy and career posture.
- Digital Tools and Software: Hands-on with website content management, editorial planning for publications, influencer strategies, performance analysis (e.g., e-reputation), and digital communication paths like visitor-to-customer funnels.
- Dedicated Facilities: Access to image & sound recording studios, a film and sound studio, 2 junior communication agencies for real client projects, and a business incubator ("Starter") for entrepreneurial ventures.
- University Resources: Full use of Université Paris Cité's libraries, research labs, and active teaching classrooms, plus career forums, pro conferences, and alumni networks for networking.

Progression & Future Opportunities

By the time you graduate from this program, you’ll be ready to step confidently into the communication industry with both creative and strategic skills. Many graduates move into roles such as Communication Executive, Digital Marketer, Community Manager, or PR Assistant, working across agencies, companies, and media organisations. Because you understand both content creation and communication strategy, you stand out as a well-rounded professional employers actively look for:

Dedicated career support — The institute supports your transition into the job market through practical training, portfolio development, and continuous guidance from academic and industry professionals.
Strong employability outcomes — Thanks to the hands-on structure and work-study (alternance) option, graduates often gain real work experience before finishing their degree, making them highly employable.
University–industry connections — Courses are delivered with input from 450+ industry professionals, ensuring strong links to companies, real projects, and networking opportunities.
Recognised degree value — The B.U.T. is a nationally recognised French degree, respected across Europe and designed specifically for career-focused education.
Versatile graduation pathways — Graduates move into communication agencies, corporate marketing teams, media organisations, and public-sector roles.

📚 Further Academic Progression:

If you choose to continue your studies, this program gives you strong flexibility. You can pursue Master’s degrees in Communication, Marketing, Media, or Public Relations, or apply to business schools across France and Europe.

With your practical foundation, you’ll also be well prepared to specialise further in areas like digital strategy, branding, or media production.