BA Interior Architecture

3 Years On Campus Bachelors Program

SRH University Heidelberg

Program Overview

The Interior Design & Scenography (B.A.) at SRH University is perfect if you’re someone who wants to design spaces that tell stories, not just look good. You will explore how interiors, lighting, materials, and digital elements come together to create immersive experiences—whether in retail, exhibitions, or creative environments.

Curriculum Structure

Year 1

You start by building your creative foundation—learning design fundamentals, spatial thinking, and visual communication. Through modules like design methodology and material exploration, you begin turning ideas into real concepts while developing your own design style.

Year 2

This is where things get exciting and more hands-on. You work on spatial design, exhibition concepts, and brand environments, while learning how to integrate lighting, media, and technology into your projects. Studio work and real-world briefs help you build a strong, practical portfolio.

Year 3

In your final year, you focus on advanced scenography and immersive environments, designing complex spaces like retail stores, hospitality interiors, and brand experiences. You complete major projects and refine your portfolio, preparing to step confidently into the design industry.

Focus Areas

Spatial storytelling, scenography, brand experience design, exhibition design, immersive environments, retail and hospitality spaces

Learning Outcomes

Design impactful, experience-driven spaces, develop strong conceptual and storytelling skills, integrate lighting and digital media into interiors, build a professional portfolio ready for industry

Professional Alignment (Accreditation)

State-recognised Bachelor of Arts degree from a German private university, with a strong focus on practical, industry-relevant learning

Reputation (Employability)

Known for its hands-on learning approach, the program helps you graduate with a solid portfolio through real projects and workshops—giving you a strong edge when entering creative industries

🔗 Official Program Link:
https://www.srh-university.de/en/bachelor/interior-design-scenography/c/

Experiential Learning (Research, Projects, Internships etc.)

At SRH University, this program is very much about learning through creating. You won’t just sit through lectures—you’ll actively design, test, and build spaces from day one. Through studio-based projects, workshops, and real design briefs, you’ll experiment with materials, lighting, media, and storytelling to turn ideas into real, immersive environments.

As you progress, you’ll gain confidence using both physical and digital tools, working the way real designers do—collaboratively, creatively, and hands-on:

Studio-based projects: Design real spatial concepts like exhibitions, retail spaces, and brand environments—building a strong portfolio along the way
Workshops & model-making: Develop physical prototypes and spatial models to test your ideas in practice
Photo & film studios: Present your concepts using visual storytelling, scenography techniques, and media production tools
Digital tools & visualisation: Learn to communicate your ideas through digital design, presentations, and media integration
Collaborative learning: Work in teams on interdisciplinary projects, just like in professional design studios
Creative campus in Berlin: Access modern facilities including design studios, AV spaces, and a large library that supports both independent and group work

🔗 Facilities & Campus Link:
https://www.srh-university.de/en/our-campuses/berlin/

Progression & Future Opportunities

Graduating from the Interior Design & Scenography (B.A.) at SRH University sets you up for creative roles where design meets storytelling, branding, and real-world experiences. By the end of the program, you’ll have a strong portfolio and practical experience, making you ready to step into roles like Interior Designer, Exhibition Designer, Scenographer, or Brand Experience Designer.

What really strengthens your career journey here is the mix of industry exposure and career-focused support built into the program:

Career Service support: You’ll get personalised help with CV building, interview preparation, and career planning—so you’re not figuring things out alone
Job & internship access: Through the SRH Career Center (JobTeaser), you can explore internships and entry-level roles while you study
Industry connections: Access to a wide network of partner companies, giving you opportunities to work on real projects and build professional connections
Strong employability focus: The program is designed to make you job-ready, with many graduates moving into employment shortly after finishing
Recognised degree: A state-accredited Bachelor of Arts that is valued both in Germany and internationally
Flexible career paths: Whether you want to work in design studios, creative agencies, exhibitions, or start your own venture, the pathway is open

Further Academic Progression:

After completing this degree, you can continue into a Master’s in Interior Design, Spatial Design, Scenography, or related creative fields—either at SRH or other universities globally. This gives you the chance to specialise further, move into advanced creative roles, or even explore areas like creative direction, brand strategy, or design research.