Business Administration (B.A.)

3 Years On Campus Bachelors Program

Technical University of Applied Sciences Wurzburg Schweinfurt

Program Overview

The Business Administration (B.A.) programme at Technical University of Applied Sciences Würzburg-Schweinfurt is designed to give you a strong, real-world understanding of how businesses operate across areas like marketing, finance, and management. It’s a great fit if you’re looking for a practical, career-focused degree that builds both your business knowledge and the skills employers actually look for.

Curriculum Structure

Year 1–2 (Building your foundation):
You start by developing a solid base in core business subjects such as General Business Administration, Mathematics and Statistics, and Accounting and Balancing. At the same time, modules like Microeconomics, Marketing, and Business English help you understand how markets work while also strengthening your communication and analytical skills.

Year 3 (Real-world exposure + specialisation):
This is where things become more hands-on. You’ll complete a full Internship Semester, giving you valuable industry experience and a chance to apply what you’ve learned in a real company setting. After that, you begin to shape your path by choosing areas like Finance and Accounting, Human Resource Management, or Logistics, supported by practical projects and applied learning.

Year 4 (Expertise + final project):
In your final stage, you dive deeper into advanced topics such as Marketing & Sales Management, Entrepreneurship and SMEs, or Business Information Systems and Digital Business. You’ll then complete your Bachelor’s Thesis, where you tackle a real business challenge and showcase everything you’ve learned throughout the programme.

Focus Areas (in a string):

Marketing, Finance, Human Resource Management, Controlling, Logistics, Entrepreneurship, Digital Business

Learning Outcomes (in a string):

Analytical thinking, strategic decision-making, problem-solving, communication skills, data interpretation, practical business application

Professional Alignment (accreditation):

State-recognised German Bachelor’s degree with strong practical integration, including a mandatory internship semester

Reputation (employability focus):

Strong emphasis on employability through industry exposure, applied teaching methods, and career-oriented training within THWS Business School

Experiential Learning (Research, Projects, Internships etc.)

At Technical University of Applied Sciences Würzburg-Schweinfurt, the Business Administration programme is built to feel as close to the real business world as possible. You won’t just sit through lectures—you’ll actively apply concepts through practical sessions, case-based learning, and projects that mirror real company challenges. With strong industry links and experienced faculty, the focus is always on helping you build skills you can confidently use in the workplace.

What makes the experience especially valuable is how seamlessly practical exposure is built into the degree from start to finish:

• Mandatory Internship Semester (20+ weeks): You’ll spend an entire semester working full-time in a company, gaining hands-on experience and building your professional network

• Real Company Projects & Thesis Work: Many students collaborate with companies for projects and their final thesis, solving actual business problems rather than theoretical ones

• Case-Based & Applied Learning: Regular exercises, simulations, and group projects help you practice decision-making, strategy, and problem-solving in realistic scenarios

• Industry-Experienced Professors: You’ll be taught by faculty who bring real business experience into the classroom, making learning practical and relevant

• International Exposure Opportunities: You have the option to complete internships abroad or take part in exchange programmes with global partner universities

• Career Events & Employer Access: Events like job fairs and university career platforms connect you directly with employers for internships and future roles

• Modern Learning Resources: Access to digital learning platforms, IT systems, and university libraries to support your research, assignments, and projects

Progression & Future Opportunities

Graduating from the Business Administration programme at Technical University of Applied Sciences Würzburg-Schweinfurt puts you in a really strong position to step straight into the business world. Because the degree is so practical, you won’t just leave with theory—you’ll already have real experience, making it much easier to transition into roles across different industries.

You could move into roles like Financial Analyst, Marketing Executive, Human Resources Specialist, or Business Consultant:

• Career Service Support: The THWS Career Service works closely with you through CV support, interview preparation, and personalised career guidance to help you land your first role

• Direct Industry Exposure: Strong links with companies through internships, projects, and thesis collaborations mean you graduate with relevant, job-ready experience

• Job Fairs & Employer Access: Events like study&stay and university job platforms connect you directly with employers offering internships, trainee roles, and full-time positions

• Built-in Work Experience: The mandatory internship semester gives you a major advantage, as many students secure job offers from the same companies they intern with

• Entrepreneurship Opportunities: If you’re interested in starting your own venture, the university provides support, mentoring, and networking opportunities to help you get started

• Flexible Career Pathways: Graduates go on to work in areas like finance, consulting, marketing, logistics, and even public sector roles, giving you plenty of flexibility in your career direction

Further Academic Progression:

If you decide to specialise further, you can continue with a Master’s degree in areas like Finance, Marketing, International Business, or Business Analytics. Many students also go on to pursue an MBA or other postgraduate programmes in Germany or internationally, depending on their long-term career goals.