Bachelor of Arts Business Management and Psychology

At Furtwangen University, our Bachelor of Arts in Business Management and Psychology stands out for its hands-on approach, where you'll dive straight into real-world business challenges blended with psychological insights—like predicting applicant suitability or boosting employee productivity through empirical research. Unlike traditional psychology programs heavy on lab experiments and stats, this one prioritizes practical skills for business settings, taught by professors with real company experience, so you're building a toolkit for marketing, HR, or finance right from day one on the Schwenningen campus.

This practical focus means you'll gain skills through applied projects and methods tailored to how businesses actually work: here are some key ways we make learning experiential:

- Empirical research projects: Use psychological methods to study real influences like working conditions on satisfaction and productivity, applying them directly to business scenarios.
- Case-based learning on brands and markets: Tackle questions like "How do you build a new brand?" or "What conditions spark creativity in companies?" through practical, company-relevant exercises.
- Interdisciplinary group work: Collaborate in small teams (often around 15 students) on business-psychology challenges, building teamwork and soft skills for future roles.
- Access to Faculty IV facilities: Study in the Business, Design & Media faculty's modern spaces at Schwenningen Campus, including resources for business simulation and psychological application in professional contexts.
- Preparation for internships and theses: While program-specific mandatory internships aren't listed, the practical orientation sets you up perfectly for external placements, company-linked theses, and careers combining business acumen with psych skills—grads thrive in HR, marketing, and more.

Imagine applying all this to launch your career—our alumni rave about the "lots of practice and great content." The deadline for summer semester is January 15; let's get your application rolling today.

Graduates of the Business Management and Psychology bachelor’s programme at Furtwangen University are well-prepared for roles where understanding both business strategy and human behaviour is essential. The programme builds strong skills in management, economics, and psychology, opening up career paths in HR, marketing, consulting, and market research.

Typical career roles include: Human Resource Manager, Marketing Executive, Market Research Analyst, and Management Consultant.

This combination of business and psychology creates strong employability across modern organisations where people-focused decision-making is essential:

• University career support: Furtwangen University offers career counselling, CV and interview preparation, and access to internship and job placement opportunities through its Career Center, helping students smoothly transition into the job market.

• Strong industry orientation: The programme is designed with practical learning in mind, with input from experienced professionals and real business applications integrated into the curriculum.

• High employability focus: Graduates are trained for roles in business environments where analytical thinking and understanding human behaviour are highly valued, especially in HR, marketing, consulting, and organisational development.

• Recognised qualification: The degree is officially accredited, ensuring it is recognised by employers and supports both professional employment and further academic study.

• Practice-based learning: Students work on real case studies and applied projects, helping them develop job-ready skills that match current industry expectations.

Further Academic Progression:
After completing this degree, students can continue with a Master’s programme in Business Administration, Business Psychology, Human Resource Management, or related management fields. This can further lead to senior leadership roles or academic research opportunities, especially in organisational behaviour and strategic management.