Bachelor International Business Administration Digital Marketing

3 Years On Campus Bachelors Program

SRH Berlin University of Applied Sciences

Program Overview

The B.A. in International Business Administration – Digital Marketing is perfect for students who want to dive into both business and digital marketing. You'll gain practical skills and business knowledge that will prepare you to tackle real‑world challenges, design effective marketing strategies, and work in the fast‑paced digital world. If you’re passionate about business and love the idea of using creativity to drive growth in the digital space, this program is for you!

Curriculum Structure

In Year 1, you'll cover the essential building blocks of business, like financial accounting, business software, and management information systems. You’ll also focus on developing strong language skills to communicate effectively in the business world.

In Year 2, it’s time to dig deeper into marketing and strategy, with hands‑on modules like Online Marketing, Marketing for the Digital Era, and Marketing Communication. By this year, you’ll have a solid foundation to apply your learning to real‑world digital marketing problems and opportunities.

In Year 3, you’ll work on projects like Brand Management and get valuable industry experience through an internship. By the end of the program, you'll have all the tools you need to step confidently into your career with the skills employers are looking for.

Focus Areas

Business strategy, digital marketing, brand management, marketing communication, consumer behavior analysis, e-commerce, digital content creation, and more.

Learning Outcomes

You’ll develop the ability to create digital marketing strategies, analyze market data, lead brand campaigns, and apply business tools to solve real‑world challenges. Plus, the hands‑on internship will give you practical experience in the industry.

Professional Alignment (Accreditation)

This program is fully accredited, ensuring that it meets the highest industry standards and prepares you for a career in digital marketing and business management.

Reputation (Employability Rankings)

SRH University is well known for its practical approach to education. Graduates are equipped with the skills and experience to thrive in global business and marketing careers.

Experiential Learning (Research, Projects, Internships etc.)

This Digital Marketing degree is all about gaining real, hands‑on experience from the very beginning. You won’t just be reading books; you’ll be working on industry‑related projects, collaborating with your peers, and applying digital marketing theory to real‑world situations. The programme is set in Berlin and Hamburg, both vibrant cities full of start‑ups and marketing agencies — meaning you’ll be immersed in the industry and have endless opportunities to practice what you learn in a creative, professional environment.

Here’s how the experiential learning breaks down:

• Industry-related projects: From day one, you’ll be tackling real marketing challenges, working on actual campaigns, and building your ability to think strategically and creatively with your classmates.
• Internships and international experience: For those taking the 7‑semester track, there’s the option to complete an internship or even spend a semester abroad — a great way to gain practical experience and start building your professional network.
• Creative campus environment: Study in modern classrooms and creative labs, all within cities that are buzzing with marketing and tech innovation. This makes it easier to connect with industry professionals and stay on top of the latest trends.
• Career preparation: The Career Service team is dedicated to supporting you through your journey — from perfecting your CV to securing internships and full‑time positions in the digital marketing world.
• Collaborative learning: You’ll often work in small groups, collaborating with classmates from different backgrounds, which simulates the teamwork you’ll do in the professional world.
• Soft skill development: In addition to digital marketing techniques, the programme helps you develop critical soft skills like communication, problem‑solving, and leadership through interactive assignments and group work.

Progression & Future Opportunities

Graduates of this program are set up for success in exciting careers such as Digital Marketing Manager, Brand Manager, Social Media Strategist, and Market Research Analyst. With a strong mix of business and digital marketing expertise, you’ll be ready to step into a range of roles in fast‑growing industries, from global companies to start‑ups.

Here’s how SRH University supports your career and long‑term growth:

• Career Services & Support: The Career Service team is there for you every step of the way — from perfecting your CV and LinkedIn profile to preparing for interviews and helping you find internships or job opportunities. They connect you with top companies and ensure you’re ready for the job market.
• Real Industry Outcomes: While specific employment stats aren’t available, SRH graduates go on to work in top positions in digital marketing, brand management, and business consulting — roles that are in high demand worldwide.
• Industry Connections: SRH works closely with businesses through platforms like JobTeaser to give you access to exclusive job opportunities, internships, and employer connections, helping you network and grow your career.
• Accreditation Value: Your degree is accredited, meaning it’s recognised internationally and sets you up for success in global job markets. You’ll be seen as a qualified professional in the fast‑paced world of digital business.
• Graduation Outcomes: You’ll graduate with a unique combination of business knowledge and marketing skills, making you stand out to employers who need leaders ready to navigate the future of digital marketing.

Further Academic Progression:
After completing your degree, you’ll have the option to continue your studies with a Master’s in Digital Business, Marketing, or International Management, expanding your knowledge and taking your career to the next level. Whether you want to deepen your expertise or move into leadership, these postgraduate programs can open new doors for you globally.