Bachelor's degree programme International Management (B.A.)

3 Years On Campus Bachelors Program

Technical University of Applied Sciences Wurzburg Schweinfurt

Program Overview

The Bachelor’s in International Management at Technical University of Applied Sciences Würzburg-Schweinfurt is designed for students who want to build a global career in business, combining strong academic foundations with real-world, international exposure. It’s a great fit if you’re interested in understanding how businesses operate across borders while developing practical skills that employers genuinely value.

Curriculum Structure

Year 1–2 (Building Your Foundation)

You’ll start by developing a strong understanding of how businesses work at a core level. Modules such as General Business, Accounting, Mathematics & Statistics, and Business English help you build essential analytical and communication skills, while subjects like Human Resource Management, Finance, and Law & Taxation introduce you to real-world business functions and decision-making.

Year 2–3 (Going Global)

As you progress, the programme becomes more internationally focused and applied. You’ll explore areas like Marketing, Intercultural Management, Economics, and Business Simulation, learning how to navigate global markets and cultural differences—often supported by the opportunity to study abroad and experience international business environments first-hand.

Year 3 (Industry Internship)

One of the most valuable parts of the programme is the mandatory internship semester, where you work full-time in a company in Germany or abroad. This is where everything starts to come together—you gain hands-on experience, understand workplace dynamics, and start building your professional network.

Year 3–4 (Specialisation & Career Direction)

In the final phase, you begin shaping your career path by choosing specialisations such as Marketing and Sales Management, Finance & Accounting, Human Resource Management, or Entrepreneurship. You’ll also complete your Bachelor’s thesis, often linked to real business challenges, giving you a strong, practical finish to your degree.

Focus Areas (in a string):

International Business, Marketing & Sales, Finance & Accounting, Human Resources, Entrepreneurship, Logistics

Learning Outcomes (in a string):

Global business understanding, analytical thinking, intercultural competence, strategic decision-making, leadership and communication skills

Professional Alignment (accreditation):

Practice-oriented German public university education with strong industry exposure, international partnerships, and opportunities for global experience

Reputation (employability):

Strong focus on employability through a mandatory internship, international exposure, and applied learning—preparing graduates for careers in multinational companies and global business environments

Experiential Learning (Research, Projects, Internships etc.)

At Technical University of Applied Sciences Würzburg-Schweinfurt, experiential learning is woven into the International Management degree from the very beginning. You are not just studying business concepts—you are actively applying them through simulations, real case work, and industry-led teaching. With a strong focus on practical skills, the programme uses modern digital tools, real business scenarios, and global exposure to help you understand how international companies actually operate.

What makes the experience especially valuable is how structured and career-focused it is—from guided project work to a full internship semester and even the option to work with companies on your final thesis. By the time you graduate, you will already have hands-on experience that sets you apart in the job market:

• Mandatory Internship Semester: A full-time, 20–26 week internship in Germany or abroad where you gain real industry experience and start building your professional network
• Internship Preparation & Reflection Modules: Academic support before and after your internship to help you prepare effectively and reflect on what you have learned
• Business Simulation Modules: You will work with simulation-based tools to practise decision-making in areas like marketing, finance, and strategy
• Practice-Based Projects & Case Studies: Regular applied coursework where you tackle real-world business problems and develop solutions in teams
• Modern Digital Tools & IT Systems: Integrated into your learning to mirror real business environments and workflows
• Industry Collaboration: Strong links with companies that support internships, projects, and exposure to real business practices
• International Study Opportunities: Access to a wide network of partner universities where you can study abroad and gain global experience
• Guest Lectures & Industry Input: Learn directly from professionals who bring current industry insights into your classroom
• Bachelor’s Thesis with Industry Link: Opportunity to work on real business challenges in collaboration with a company
• Career Support & Job Platforms: Access to internship exchanges, job portals, and career events to connect with employers

Progression & Future Opportunities

Graduating from the Bachelor’s in International Management at Technical University of Applied Sciences Würzburg-Schweinfurt means you’re not just leaving with a degree—you’re stepping into the job market with real experience, international exposure, and a clear career direction. The combination of practical training, global perspective, and specialisation makes you highly adaptable across industries and countries. Typical roles you can move into include Marketing Manager, International Sales Executive, Product Manager, Financial Analyst:

• Career Services & Job Portals: THWS provides access to dedicated job platforms and career services where companies actively recruit students for internships and graduate roles
• Built-in Industry Experience: The mandatory internship semester (20–26 weeks) ensures you already have hands-on work experience before you graduate
• Strong Industry Connections: Close collaboration with companies allows students to gain exposure through internships, projects, and even thesis work
• International Network: With access to 200+ partner universities, you build a global profile and connections that open doors worldwide
• Double Degree Opportunities: Option to graduate with an additional international degree, strengthening your profile in the global job market
• Graduate Outcomes: Students move into careers across marketing, consulting, finance, logistics, and international business in both multinational companies and growing global firms

Further Academic Progression:

If you’re looking to specialise further, this degree sets you up perfectly for a Master’s in International Business, Management, Marketing, Finance, or related fields—either in Germany or internationally. Many students also choose specialised postgraduate programmes or double-degree master’s options to deepen their expertise and expand their global career opportunities.