BSc Business Management & Marketing

3 Years On Campus Bachelors Program

GISMA Kingston

Program Overview

The BSc Business Management & Marketing at Gisma University combines essential business knowledge with creative marketing skills, preparing you for the fast‑paced, ever‑changing business world. Ideal for students who are eager to dive into both business strategy and marketing, this program provides the tools you need to lead in digital marketing, brand management, and market analysis.

Curriculum Structure:
In Year 1, you’ll gain a solid foundation in the core principles of business, from Strategic Management to Accounting, and start developing your marketing skills with courses like Fundamentals of Marketing. You’ll also sharpen your digital skills and learn how to thrive in a multicultural, global environment.
Year 2 builds on that foundation with subjects like Digital Marketing, Innovation Management, and Digital Economics. It’s where you’ll begin to connect theory with real business scenarios, working on projects that test your growing expertise in the digital and global business landscape.
In Year 3, you’ll specialise in more advanced marketing areas such as Market Research, Data Analytics, and Social Media Marketing. Plus, you’ll get a chance to apply your skills through internships or studying abroad, helping you launch your career with real‑world experience.

Focus areas (in a string): Strategic marketing, digital and social media marketing, market research, brand management, business strategy, global business.

Learning outcomes (in a string): Lead business and marketing strategies, analyse data to make informed decisions, manage digital marketing campaigns, and apply global business insights to real‑world challenges.

Professional alignment (accreditation): The program is accredited by the Chartered Institute of Marketing (CIM), helping you gain a professional qualification to enhance your career prospects in marketing.

Reputation (employability rankings): Gisma’s reputation is bolstered by its QS 4 Stars rating, and the program’s close ties with industry partners ensure that many students land internships and job opportunities right after graduation.

Experiential Learning (Research, Projects, Internships etc.)

At Gisma University, the BSc Business Management & Marketing program is designed to give you more than just theoretical knowledge — you’ll dive into hands‑on experiences that prepare you for the real business world. From working on team projects to solving real‑life marketing problems, you’ll learn through doing. Gisma’s strong connections with industry players allow you to gain practical skills that make you stand out in the job market. You’ll also have the chance to take part in internships, study abroad programs, and career workshops that help you apply your classroom learnings in professional settings, preparing you for life after graduation.

Here’s how you’ll gain practical experience throughout your studies:
• Collaborative group projects and case studies where you work on solving real marketing challenges alongside your peers.
• A hybrid learning environment that combines traditional classroom teaching with digital collaboration tools, helping you practice the skills needed for remote work and team communication in a professional context.
• A 5th semester mobility window where you can choose to do an internship, study abroad, or work on a career‑focused project, giving you exposure to different global business environments.
• The Career Centre offers workshops, networking events, and interviews with industry leaders, giving you direct access to top companies like L’Oréal for internships and job placements.
• Gisma’s industry connections offer you access to exclusive internships through platforms like Handshake and opportunities to meet potential employers at events hosted by the university.

Progression & Future Opportunities

Graduates of the BSc Business Management & Marketing at Gisma University are well‑equipped to step into exciting careers, landing roles like Marketing Manager, Brand Manager, Digital Marketing Specialist, and Business Development Manager. With strong connections to the industry and comprehensive career services, many students quickly find positions in Germany or abroad after graduation.

• Career Centre support: Gisma's Career Centre provides everything from personalised career coaching to resume building, LinkedIn optimisation, and mock interviews, ensuring you're ready for the job market. They also host networking events, job fairs, and connect you with over 500 employers.
• Employment outcomes: Gisma’s focus on employability shows — many of their graduates secure roles within 3–6 months of finishing the programme, with 94%–95% employment rates and competitive salaries in fields like business and marketing.
• Industry partnerships: Gisma has established strong relationships with global companies like Amazon, Siemens, IBM, and SAP, providing students with internships, career fairs, and valuable networking opportunities.
• Accreditation value: The programme’s CIM accreditation adds long‑term professional value to your CV, giving you access to global marketing certifications and enhancing your career prospects.

Bold Further Academic Progression:
After completing your BSc, you can continue your studies with a master’s degree in Business Management, Marketing, or related fields, such as Gisma’s own MSc in Business Management & Marketing. For those looking to fast‑track their leadership skills, MBA programs or professional certifications (such as CIM) are excellent options.