BSc Digital Business & Data Science

Learn how to apply cutting-edge analytics tools on Big Data in order to facilitate mission-critical management decisions and graduate into one of the leading segments of Industry 4.0.Nowadays, the research and study of social sciences of the internet (the life online) is so relevant for people, businesses and governments that will play competitive advantages at regional, country and global landscapes in the short future.Moreover, the paradigm changed from an economy based on natural resources, physical inputs and value chains based on physical infrastructure into one based on new knowledge, digital technology. Thus, decision-making processes and global value chains become more and more influenced by digital tools and systems, social networks and consumer data.There are driving forces - political, social, cultural, economic and technological factors - that are promoting a disruptive change on digital ecosystems: firstly, the Internet of Documents (Adobe), secondly, the Internet of Commerce (Amazon, eBay, Alibaba, etc.), thirdly, the Internet of People (Facebook, LinkedIn, Twitter, etc.) and, more recently, the Internet of Things (IoT). Our Digital Business and Data Science B.Sc. programme offers students an insightful view into the future.This transformation - also called the Fourth Industrial Revolution - is influencing innovative and growth strategies, conceptual models of design thinking and innovation management, technology convergence, business modelling, consumer behavior, brand management, social media marketing and communication, online sales and customer relationship management. The same goes for processes reengineering, operations and supply chain management systems. Last, but not least, it is shaping data science and new knowledge, data security and privacy, corporate governance and policy making.