Business Psychology Bachelor of Arts

3 Years On Campus Bachelors Program

SRH Berlin University of Applied Sciences

Program Overview

SRH Berlin's Business Psychology Bachelor of Arts combines business administration with behavioral science to prepare you for roles where understanding people drives organizational success. This economy-oriented program equips you with practical skills in recruitment, leadership, HR development, and marketing psychology—making you attractive to companies across industries who need professionals who can bridge business strategy with human behavior.

Curriculum Structure

Year 1: Foundations in Business & Psychology

Your first year builds essential knowledge across both disciplines. You'll master core business skills through courses like Business Software, Introduction to Financial Accounting, and Management Information Systems, while simultaneously exploring the human side with Applied Business Mathematics and language training. This foundation ensures you understand how organizations operate financially and strategically before diving deeper into psychology applications.

Year 2: Applied Psychology in Business Contexts

In your second year, psychology becomes central to your studies. You'll take Psychology of Emotions and Perception, Social Psychology: Humans and Their Social Environment, and International Law, with digital modules exploring real workplace scenarios like emotions in advertising and virtual team communication. These courses teach you how psychological principles directly shape marketing effectiveness, organizational culture, and employee behavior.

Year 3: Specialized HR & Organizational Psychology

Your final year focuses on practical application in organizational settings. Courses like Personality Psychology and Psychological Diagnostics, Work and Organisational Psychology, and Psychology-Based Staff Selection prepare you for immediate impact in HR roles. You'll complete your International Experience Semester through an internship or study abroad opportunity, followed by your Bachelor's Thesis and an additional internship, giving you real-world experience before graduation.

Focus Areas

Industrial and Organisational Psychology • Recruitment and Leadership • Personnel Development • Marketing and Advertising Psychology • Advanced Business Languages and Accounting

Learning Outcomes

You'll develop a balanced competency profile: 34% Technical Skills, 32% Methodical Approach, 17% Social Skills, and 17% Self-Management. You'll graduate capable of analyzing human behavior in business contexts, designing effective HR strategies, and using psychological insights to solve real organizational problems.

Professional Alignment

The program is NC-free (no numerus clausus restrictions) and practice-oriented, with real projects and excursions built into the curriculum. SRH University's innovative CORE principle emphasizes active, independent learning that translates directly to workplace application.

Experiential Learning (Research, Projects, Internships etc.)

At SRH Berlin University of Applied Sciences, our Business Psychology B.A. program dives deep into hands-on learning right from the start, blending psychological insights with real-world business challenges through practical projects that build your intercultural and social skills. You'll master tools like business software in your first semester and tackle modules on management information systems, preparing you to apply psychology in dynamic work environments—from team coaching to personnel development in a digital world. The program's CORE principle ensures active, project-based learning in small groups, so you're not just studying theory—you're shaping it into skills employers crave.

Here are some standout ways you'll gain experiential learning tailored to this program:
- Business Software and Digital Tools: Hands-on training in the 1st semester, plus modules like Digital Business and Management Information Systems to equip you for modern workplaces.
- Internships: A dedicated 12 ECTS internship in the 5th semester, with an option for a full 30 ECTS International Internship in the 6th semester for global exposure.
- Group Projects and Practical Modules: Real projects throughout, including Work and Organisational Psychology, Psychologically Based Personnel Development (focusing on training, coaching, and team development), and Social Psychology to hone collaboration skills.
- International Experience: Choose a 30 ECTS International Experience Semester in the 6th semester, partnering with 250+ universities worldwide for cross-cultural projects.
- State-of-the-Art Facilities: Study in SRH Berlin's award-winning 12,000 sqm waterfront campus (German Design Award 2026 winner), with excellently equipped classrooms, inspiring creative labs, a large library, engineering labs, and collaborative CORE learning spaces.

Imagine graduating with a resume packed with internships, international projects, and psych-business expertise that lands you in HR, market research, or consulting—roles wide open for Business Psychology grads. Applying is straightforward and NC-free; let's chat about your next steps to get you started.

Progression & Future Opportunities

Graduates of this programme are well prepared to step into dynamic roles at the intersection of business, people, and psychology. You will graduate with strong analytical, organisational, and behavioural insights that are highly valued in international companies. Typical early career paths include HR specialist roles, marketing and advertising positions, business consulting, and market research analysis.

Progression & Future Opportunities:
• The SRH Career Service supports students with CV coaching, interview preparation, and access to internships and job opportunities through structured career guidance and practice-oriented learning
• Students gain hands-on experience through applied projects, internships, and real collaboration with companies, helping them build strong industry readiness before graduation
• The degree follows an internationally recognised structure aligned with the European credit system, which helps improve global recognition and mobility for further studies or careers
• There is strong market demand for graduates with business psychology knowledge, especially in HR, recruitment, marketing, and organisational development roles
• The programme follows a practice-focused learning model that ensures students graduate with real-world experience, not just theoretical knowledge

Further Academic Progression:
After completing this bachelor’s degree, you can continue your studies with a master’s in Business Psychology, International Business, Human Resource Management, Marketing, or Organisational Psychology. Many students also pursue MBA programmes or specialised postgraduate studies to move into leadership, consultancy, or senior management roles in international organisations.