BSc (Hons) Business Management (Marketing)

3 Years On Campus Bachelors Program

Independent Studies of Science & Technology

Program Overview

The BSc (Hons) Business Management (Marketing) at IST College offers an exciting opportunity for students to develop key business skills while diving deep into the world of marketing. This program is perfect for creative individuals who are passionate about understanding consumer behavior, developing marketing strategies, and managing brands to succeed in a dynamic global market. You'll gain practical knowledge and experience that will prepare you for a career in marketing and business.

Curriculum Structure

Year 1
In your first year, you’ll dive into the basics of business, learning essential concepts like how companies operate, how to manage teams, and the core principles of marketing. You’ll take courses such as Accounting for Managers, Marketing, Managing People, and Operations Management — all designed to help you build a solid foundation in both business theory and practice.

Year 2
The second year takes you deeper into the world of marketing. You’ll focus on key topics like Strategic Analysis, Digital Marketing, and The Customer Experience, helping you understand how to create impactful marketing strategies and campaigns. This year also includes practical learning in areas like Integrated Marketing Communications, where you’ll refine your ability to communicate and connect with audiences.

Year 3
In the final year, you’ll explore advanced marketing topics and apply what you’ve learned to real-world scenarios. You’ll work on strategic marketing planning, sustainable marketing, and innovation management, helping you develop the skills needed to lead marketing teams and create innovative strategies. Your final project will allow you to bring everything together and showcase your expertise.

Focus areas (in a string):

Consumer behavior, digital marketing, strategic planning, integrated communications, innovation.

Learning outcomes (in a string):

Gain skills in market analysis, digital campaigns, consumer data interpretation, strategic thinking, and creative leadership.

Professional alignment (accreditation):

The program is delivered in partnership with Swansea University and aligned with the Chartered Institute of Marketing (CIM), ensuring you’re prepared for a successful career in marketing.

Reputation (employability rankings):

Marketing is ranked 49th in the World (QS World University Rankings by Subject 2025), reflecting the high regard for this program internationally.

Experiential Learning (Research, Projects, Internships etc.)

At IST College, learning isn’t confined to the classroom — you’ll gain valuable, hands-on experience that truly prepares you for a career in marketing and business management. Throughout the programme, you'll be exposed to real-world challenges, industry-led workshops, and practical projects that connect theory with practice. This approach ensures you're not just learning from books, but also developing the skills, confidence, and professional network that will help you stand out in the job market.

Here’s a look at what you’ll experience during your studies:

• Industry-driven seminars and workshops — These sessions will give you the chance to learn directly from industry professionals, enhancing your understanding of how marketing campaigns are designed and executed in the real world.
• Entrepreneurship and employability initiatives — You’ll have access to opportunities like business idea competitions and professional seminars, giving you the tools to bring your ideas to life and kick-start your career.
• Professional diplomas and digital marketing seminars — These opportunities will help you sharpen your skills in areas like digital marketing and business leadership, making sure you're always ahead of the curve.
• State-of-the-art facilities — With dedicated spaces for business and management students, you’ll work in an environment that fosters collaboration, creativity, and practical learning.

Progression & Future Opportunities

Graduating from the BSc (Hons) Business Management (Marketing) programme at IST College opens up a world of exciting career opportunities. You'll be well‑prepared for roles in marketing, business development, brand management, and public relations, with a strong foundation in both the practical and strategic aspects of the industry. Whether you’re aiming to work in marketing teams for global brands or stepping into management roles, this degree will help you get there.

Here’s what you can expect in terms of your career journey:

• Career services support: IST College provides a robust Entrepreneurship and Employability service, offering career guidance, job‑search strategies, internships, and employer connections to help you launch your career with confidence.
• Employment outcomes: Graduates often move into positions like Marketing Manager, Brand Manager, and Public Relations Specialist, with strong job prospects in both local and international markets.
• University–industry partnerships: Thanks to IST College's partnerships with leading Greek companies, you’ll have access to valuable internships, live projects, and networking events, giving you the chance to build real‑world connections early in your studies.
• Professional accreditation value: This program is accredited by Swansea University and linked to key professional bodies such as the Chartered Institute of Marketing (CIM), so you'll be recognized in the industry and even earn exemptions for certain marketing certifications.
• Graduation outcomes: Graduates leave with a respected degree that opens doors to the global job market, with enhanced language skills (thanks to free English language courses) that further increase your appeal to international employers.

Further Academic Progression:
Once you finish the programme, you can pursue further studies, whether it's an MSc in Marketing, Human Resource Management, or even an MBA. You could also go for postgraduate studies at partner universities or explore opportunities for further specialisation in business and marketing.