BA (Hons) Business Management (Marketing)

3 Years On Campus Bachelors Program

Mediterranean College

Program Overview

The BA (Hons) Business Management (Marketing) at Mediterranean College is designed to equip you with essential business skills, all while focusing on marketing strategy and consumer insights. Whether you’re a creative thinker or someone who loves strategic problem‑solving, this course offers you a chance to master both the theory and practical aspects of modern business and marketing.

Curriculum Structure

Year 1 – Building the Basics
In your first year, you’ll dive into the core of business. You'll study Marketing in Action, get to grips with Finance and Business Performance, and explore how businesses operate as a whole. It’s the perfect grounding for your marketing journey, setting you up to understand both the larger business landscape and how marketing fits into it.

Year 2 – Applying What You’ve Learned
As you move into your second year, you’ll begin to specialize in marketing itself. With modules like Marketing Communications and Branding and Digital & Social Media, you’ll learn how to create and measure marketing campaigns that actually make a difference. Plus, you’ll build professional skills that will help you excel in the workplace after graduation.

Year 3 – Strategy & Real-World Challenges
Your final year will challenge you to bring everything you’ve learned into play. With project-based learning and business simulations, you’ll tackle complex marketing issues and get hands‑on experience in real-world business environments. The focus is on developing your ability to lead, create innovative strategies, and use your marketing skills to solve big challenges in any industry.

Focus Areas

From business strategy and customer-focused marketing to digital media and data analysis, this program covers a lot of ground, preparing you to be a well-rounded marketing professional.

Learning Outcomes

By the time you graduate, you’ll be able to design marketing strategies, interpret consumer data, communicate brand stories across platforms, and apply your knowledge to real business scenarios.

Professional Alignment (Accreditation)

The program is accredited by the Chartered Management Institute (CMI) and is also recognized by the Chartered Institute of Marketing (CIM). This gives you the opportunity to earn professional qualifications while you study, making you even more attractive to employers.

Reputation (Employability & Rankings)

Thanks to the University of Derby’s partnership with Mediterranean College, this program benefits from solid connections to industry and a strong reputation. The university is ranked in the Top 10 for Marketing by the Guardian University Guide, ensuring that your degree holds value with employers.

Experiential Learning (Research, Projects, Internships etc.)

At Mediterranean College, it’s all about learning by doing. The BA (Hons) Business Management (Marketing) program is designed to give you hands-on experience from day one, not just in theory. You’ll be engaging with real businesses, working on projects, and even earning professional qualifications along the way. The college has great ties with industry, so you’ll have access to internships, guest speakers, and plenty of opportunities to apply your marketing knowledge in real‑life situations.

Here’s how you’ll gain practical experience throughout the program:

• Professional Certifications – You’ll earn CIM (Chartered Institute of Marketing) and CMI (Chartered Management Institute) certifications as you go, giving you a head start with recognised credentials.
• Guest Speakers & Events – The college brings in marketing professionals for talks, seminars, and networking events, giving you a chance to learn directly from the industry.
• Internships & Work Placements – Mediterranean College helps connect you with companies for internships and placements, where you’ll apply what you’ve learned in real marketing environments.
• Group Projects & Research – You’ll work on team projects and get involved in research groups, helping you improve your collaboration and problem-solving skills.
• Access to Digital Resources – You’ll have access to professional digital libraries and resources through your affiliation with CIM, which will help you stay up-to-date with the latest in marketing.

Progression & Future Opportunities

Graduating with a BA (Hons) Business Management (Marketing) opens the door to a wide range of exciting career opportunities. You’ll be well‑prepared to take on roles such as Marketing Coordinator, Brand Manager, Digital Marketing Specialist, or Market Research Analyst. The skills and experience you gain throughout the program, combined with strong industry connections, will help you hit the ground running in the marketing world.

Here’s how Mediterranean College helps you take your next step after graduation:

• Career Support – The Career Office provides personalized guidance, helping you with everything from writing a CV to acing your interviews. They also connect students with employers through job fairs and recruitment events, ensuring you’re job-ready.
• Internships & Placements – Mediterranean College partners with businesses to offer internships and placements, so you can gain hands‑on experience and apply what you’ve learned in a real‑world setting.
• Strong Graduate Employability – The college prides itself on its high graduate employment rates (over 90%) due to its strong focus on employability, work experience, and professional networking.
• Networking & Industry Connections – Events like the Employability Fair bring top companies to campus, giving you the chance to meet potential employers, expand your network, and discover job opportunities.
• Accreditation and Professional Recognition – The program is accredited by CMI and CIM, which means your degree holds long‑term value and sets you apart from others in the job market.

Further Academic Progression:

Many graduates go on to pursue Master’s degrees in areas like Marketing, Digital Marketing, or Business Management, either at Mediterranean College or through other reputable universities worldwide. This allows you to specialize even further and open up higher-level career paths in marketing and business