BA (Hons) Marketing Management

4 Years On Campus Bachelors Program

Metropolitan College Greece

Program Overview

The BA (Hons) Marketing Management at Metropolitan College offers a solid foundation in both the creative and strategic sides of marketing. Whether you’re aiming to work in advertising, digital marketing, or branding, this program will equip you with all the tools you need to succeed in today’s fast-paced business world. It’s perfect for anyone who loves working with people and ideas, and wants to learn how to influence and engage customers across different platforms.

Curriculum Structure

Year 1:
In the first year, you’ll dive into the basics, learning about Marketing Principles, Micro & Macroeconomics, Financial Accounting, and how businesses operate. It’s a well-rounded start that sets you up with the knowledge of how marketing works in the broader business landscape.

Year 2:
In your second year, the focus shifts to real-world marketing strategies with courses like Global Marketing, Integrated Marketing Communications, and Digital Marketing & Social Media. You’ll also learn Customer Relationship Management and how to analyze marketing data to make smarter decisions.

Year 3:
By the third year, you’ll be applying everything you’ve learned with more in-depth courses like Brand Management and Digital Marketing Analytics. This year also focuses on Marketing Strategy where you’ll get to design, implement, and evaluate marketing campaigns.

Year 4:
In the final year, you’ll polish your skills with a Marketing Planning & Strategy course and work on your Honors Dissertation, researching a marketing topic of your choice. You’ll also tackle important issues like Ethics, Sustainability, and Social Justice in marketing.

Focus Areas

Digital marketing, brand management, consumer behavior, strategic marketing, and marketing analytics.

Learning Outcomes

Develop the skills to create effective marketing strategies, analyze consumer behavior, manage digital campaigns, and use data to make informed marketing decisions.

Professional Alignment (Accreditation)

This program is accredited by Queen Margaret University in Scotland, ensuring it meets international academic standards and is recognized globally.

Reputation (Employability)

Metropolitan College has strong ties with industry professionals, providing excellent career services and internship opportunities to help students secure jobs in marketing, communications, and advertising. The program prepares you not just for a degree but for a successful career

Experiential Learning (Research, Projects, Internships etc.)

At Metropolitan College, you won’t just learn theory — you’ll dive into real‑world marketing experiences. The program is designed to give you plenty of opportunities to develop practical skills that will help you hit the ground running in your marketing career. You’ll work on live case studies, engage in interactive simulations, and attend guest seminars led by professionals already working in the field. The hands‑on approach means you’ll learn how to think like a marketer, problem‑solve creatively, and tackle real business challenges even before you graduate.

Here’s a look at what your experiential learning will involve:
• Certified seminars and guest talks from marketing professionals, helping you connect what you’re learning to real‑life practices.
• Interactive case studies & business simulations where you’ll get to apply marketing strategies in real business contexts.
• Global internship opportunities, like the Libra Group Global Internship Programme, where you can gain international experience and work with top professionals in the field.
• State‑of‑the‑art facilities including smart classrooms, libraries with digital and print resources, and labs designed for research and collaboration.
• Workshops and student activities to develop teamwork, leadership, and communication skills outside the classroom.

Progression & Future Opportunities

When you graduate with your BA (Hons) Marketing Management degree, you’ll be in a great position to land a job in the dynamic world of marketing. You'll have the skills and confidence to step into roles like Marketing Coordinator, Digital Marketing Specialist, Brand Manager, or Social Media Manager — all positions in high demand today across a variety of industries.

Here’s how Metropolitan College helps you make that transition from student to professional:
• Career Services: The college has a dedicated Career Centre that helps you with job searches, CV preparation, and mock interviews. Plus, they offer great advice on how to stand out to employers.
• Global Internships: Through partnerships like the Libra Group Global Internship Programme, you’ll have access to international work experience that gives you a real edge in the job market.
• Industry Partnerships: The college has strong connections with leading businesses, which helps you build your network and gain opportunities for internships and career placement.
• International Accreditation: Your degree is awarded through Queen Margaret University, so it’s recognized globally, whether you’re planning to work in Greece, Europe, or anywhere else in the world.
• Graduate Success: While exact employment stats may vary, Metropolitan College’s focus on hands-on learning, internships, and career prep means you’ll graduate with the practical skills employers want.

Further Academic Progression:
If you want to continue studying after your bachelor’s, you can move on to an MSc in Digital and Social Media Marketing or an MBA at Metropolitan College. This will deepen your expertise and set you up for senior leadership roles in marketing or business strategy.