Bachelor in Marketing

4 Years On Campus Bachelors Program

New York College Greece

Program Overview

The Bachelor in Marketing at New York College is designed for students who are passionate about understanding markets and consumer behavior, and eager to turn these insights into impactful business strategies. This program blends theory and practice to prepare you for a dynamic career in marketing, with a strong focus on real‑world applications like digital marketing, international markets, and consumer behavior.

Curriculum Structure

Year 1: You’ll start by laying a strong foundation in marketing fundamentals. Through courses like Principles of Marketing and Intro to Microeconomics, you'll gain the basic skills needed to thrive in the business world. You’ll also build your communication skills — crucial for marketing professionals who need to present their ideas clearly and effectively.

Year 2: The second year builds on your foundation, introducing you to topics like Organizational Behavior, Managerial Accounting, and Marketing Management. You’ll start to see how marketing fits into the bigger picture of business operations, and learn to make more informed decisions in your marketing strategies.

Year 3: In your third year, it gets exciting! You’ll dive deep into Consumer Behavior, International Marketing, and Marketing Strategy. Here, you’ll apply your knowledge in real‑life scenarios — from creating marketing campaigns to analyzing customer trends and making data‑driven decisions.

Year 4: The final year focuses on refining your expertise with courses like Digital Marketing and Brand Management. You’ll take what you’ve learned throughout the program and put it into action with a capstone project that prepares you to step into the professional world ready to lead marketing strategies.

Focus Areas

Marketing Management, Consumer Behavior, International Marketing, Sales & Services Marketing, Marketing Research, Digital & Social Media Marketing.

Learning Outcomes

By the end of the program, you’ll be skilled in analyzing market trends, developing customer‑focused strategies, conducting in‑depth market research, and leading global marketing campaigns. You’ll also be ready to harness the power of digital tools to push business growth.

Professional Alignment

This degree, awarded by State University of New York / Empire State University, is fully accredited and recognized internationally. It prepares you for a wide range of marketing careers, backed by the solid reputation of a U.S. university that holds strong ties with industry professionals.

Reputation

Graduates from this program are well‑equipped to succeed in a wide variety of industries, from retail to banking and NGOs. The hands‑on approach and real‑world applications ensure you’re not just learning about marketing — you’re learning how to succeed in it.

Experiential Learning (Research, Projects, Internships etc.)

At New York College, you won’t just learn marketing theories — you’ll be out there applying them in the real world. This program is all about giving you hands‑on experience that prepares you for life after graduation. Whether it’s through internships with leading companies, industry projects, or career events, you’ll be learning the ins and outs of marketing while building your professional network.

Here’s how it works in practice:

• Internships: Starting in your second year, you’ll have the chance to work with companies on real marketing projects. It’s a great way to put what you’re learning into action and get valuable work experience.
• Real Industry Exposure: Many students report that their internships gave them a deep understanding of how marketing works in the real world, helping them confirm their career path.
• Industry‑Focused Projects: The coursework is designed to mimic real marketing challenges — so you’ll be solving problems just like professionals do, creating strategies, and learning how to manage campaigns.
• Career Events: New York College hosts career fairs and networking events where you’ll meet potential employers and learn from industry leaders.
• On‑Campus Resources: Located in the heart of Athens, the campus gives you access to a vibrant marketing scene where you can connect with businesses and discover new opportunities.

Progression & Future Opportunities

After completing the Marketing program at New York College, you’ll be ready to launch your career in a wide variety of exciting roles, from Marketing Executive to Digital Marketing Specialist or even Brand Manager. With the practical skills you’ll gain and the industry exposure, you'll be prepared to enter a thriving job market. Many students find jobs within 6 months of graduation in top companies, while others choose to continue their education and specialize further.

Here’s how the university helps you along the way:

• Career Services: The Career Office is there to support you with everything from polishing your CV to preparing for interviews. They also organize Career Days, where you’ll meet recruiters from major companies — a great opportunity to network and land your first job.
• High Employability: Over 94% of graduates secure jobs quickly, often with the companies they interned with or connected with during career events.
• Your Job Prospects: Graduates often land roles like Marketing Executive, Brand Manager, Digital Marketing Specialist, or Market Research Analyst. The marketing industry is vast, and your degree will give you the skills to succeed in it.
• Industry Connections: Through the college's Career Days, you'll meet representatives from leading companies who are eager to hire students for internships and full-time positions.
• Global Recognition: The degree is awarded by State University of New York / Empire State University, so you’ll be earning a qualification that’s respected worldwide.
• Graduate Outcomes: This program opens doors to a variety of industries, including retail, media, and consulting — ensuring that your career options are wide open.

Further Academic Progression:
After completing your Bachelor’s degree, you can continue your studies with an MBA or other specialized Master’s programs, many of which can be pursued while working. Your degree is also recognized internationally, which gives you the flexibility to study abroad or move into leadership roles within organizations.