BSc (Hons) in Marketing

4 Years On Campus Bachelors Program

The American College of Greece

Program Overview

The BSc (Hons) in Marketing at Deree is a fantastic opportunity for anyone passionate about understanding consumer behaviour and creating impactful marketing strategies. You’ll develop the skills to excel in a fast‑paced, ever‑changing field, whether you want to manage a brand, dive into digital marketing, or lead creative campaigns. This program is perfect for those who love thinking strategically, being creative, and working with people.

Curriculum Structure:
First Year: In your first year, you’ll dive into the basics of marketing and business, exploring essential topics like Consumer Behaviour and the Introduction to Marketing. You’ll also work on honing your research and communication skills, which will set the stage for the more advanced topics in later years. This year is all about laying a strong foundation for everything that comes next.

Second Year: By your second year, you’ll be deep into practical marketing strategies. Courses like Marketing Communications and Marketing Management will show you how brands interact with consumers and how to create plans that stand out. You’ll start thinking like a marketer, learning to connect theory with real‑world challenges.

Third & Final Year: In your final years, you'll tackle cutting‑edge topics like Digital & Social Media Marketing and Promotions & Experiential Marketing Communications. You’ll apply what you've learned in real marketing scenarios, from building digital campaigns to crafting experiences that engage and inspire consumers. This is where everything you’ve learned will come together as you create and implement comprehensive marketing strategies.

Focus areas (in a string):
Consumer behaviour, marketing strategy, digital & social media marketing, brand communications, experiential marketing.

Learning outcomes (in a string):
Understand consumer decision‑making, design integrated marketing strategies, analyse market data, craft effective marketing communications, apply digital marketing tools.

Professional alignment (accreditation):
This program is delivered by the School of Business and Economics at Deree, a well‑respected, accredited institution in both Europe and the US, ensuring you’ll get a globally recognized education.

Reputation (employability rankings):
Deree – The American College of Greece is known for its strong academic reputation and its industry connections, making it easier for graduates to transition smoothly into successful careers across Europe and internationally.

Experiential Learning (Research, Projects, Internships etc.)

At Deree, learning doesn’t just happen in the classroom — it happens in the real world. The BSc in Marketing equips you with hands-on experience through internships, projects, and direct connections with the industry, so you can apply everything you’ve learned to real marketing challenges. With support from the Career Services office, you’ll have access to internships that offer valuable experience at top companies, both in Greece and internationally. You’ll work on real-world marketing projects, giving you the opportunity to collaborate with businesses and start building your professional portfolio while still in school. The program is designed to help you build the practical skills and connections that are essential for a successful career in marketing.

Here’s how you’ll gain those crucial skills:

• International Internship Program – Intern with both Greek and international companies, gaining hands‑on experience and insight into the professional marketing world.
• Career Services & Internship Support – Deree’s Career Services helps you find internships, part‑time jobs, and career opportunities, connecting you with industry professionals.
• Industry Marketing Projects – Work on live projects with real businesses, getting practical experience while still in your studies.
• Research‑Informed Teaching – Learn from faculty actively involved in research, ensuring that your coursework reflects the latest marketing trends and insights.
• Student Competitions & Seminars – Participate in events and competitions where you can showcase your skills and network with industry leaders.
• Career Development Events – Meet employers and recruiters at on‑campus events, helping you build the connections you’ll need to succeed after graduation.

Deree’s campus facilities, including the state‑of‑the‑art library, study labs, and career development resources, provide you with everything you need to succeed. With these tools and opportunities, you’ll graduate ready to take on the marketing world.

Progression & Future Opportunities

Graduating with a BSc in Marketing from Deree opens up an exciting world of career opportunities. You’ll be ready to step into roles like Marketing Coordinator, Brand Manager, Digital Marketing Specialist, or Market Research Analyst, where you’ll make an impact by shaping consumer behaviour and driving brand success. The great thing is, Deree’s strong connections with industries and its supportive career services team will be there to help you land your dream job as soon as you graduate.

Here’s how the university sets you up for success after you finish the program:
• Career Services & Internship Support – Deree offers fantastic career services that help connect students with internships and job opportunities, so you can gain valuable experience and start building your network before you even graduate.
• Career Days & Employer Engagements – Throughout the year, you’ll have the chance to meet top employers from a range of industries at Career Days, giving you the perfect opportunity to make connections and start your professional journey.
• Employability Tools & Trends Insight – The career portal is packed with job market insights and resources, so you’re always in the loop about the best opportunities and what skills employers are looking for.
• Real World Recognition – Deree graduates are known for securing solid positions in the job market, with alumni reporting competitive salaries and steady career growth in various marketing fields.
• University‑Industry Connections – With Deree’s partnerships with businesses across Greece and internationally, you’ll have access to internship and job opportunities that span industries and countries.
• Accreditation Value – Deree’s degree comes with the backing of American-style accreditation, meaning your qualification is recognized not just in Greece but around the world, opening doors to international opportunities.

Further Academic Progression:
Once you’ve completed your degree, you can continue your academic journey with a master’s degree in Advertising Communications, Digital Communication, or even an MBA, all of which will take your marketing expertise to the next level and expand your career opportunities even further.