1. Hong Kong Baptist University HKBU
  2. Program
  3. Bachelors
  4. BBA Hons Marketing

BBA Hons Marketing

4 Years On Campus Bachelors Program

Hong Kong Baptist University HKBU

Program Overview

The Marketing concentration nurtures you to become competitive and ethical business leaders in the global marketplace. We emphasize the linkage between theory and practice by connecting our students with the industry. Our pedagogical approach equips students with up-to-date marketing knowledge and practical experience through various activities including seminars, guest talks, internships, service learning, etc. The department aims at realizing your conceptual ability to resolve marketing problems and contribute to the well-being of the society.

Program Key Stats

$140000 (Annual cost)



Eligibility Criteria

3
33
75

1250
6
79

Additional Information & Requirements

Transcripts from the previously attended schools, Hong Kong Diploma of Secondary Education (HKDSE) Examination Results or equivalent, English Language Pofeciency Minimum score of 550 (paper-based) or 79 (Internet-based) in TOEFL, Minimum score of 6.0 in International English Language Testing System (IELTS), Level 3 or above in Chinese Language in the HKDSE or equivalent, SAT and ACT test scores

Career Options

  • Customer service officer
  • Marketing Manager
  • Research Officer
  • Sales Management
  • Marketing Executive

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