1. Hong Kong University of Science and Technology HKUST
  2. Program
  3. Bachelors
  4. BBA Marketing

BBA Marketing

4 Years On Campus Bachelors Program

Hong Kong University of Science and Technology HKUST

Program Overview

The dynamics of marketing within a social and ethical context; exploration and analysis of social issues affecting marketing managers' decision making; approaches to business marketing success in line with social accountability and relevance of the business firm.

Program Key Stats

$140000 (Annual cost)



Eligibility Criteria

3.2
38
80

1460
7
90

Additional Information & Requirements

IB Diploma: Mid 50% Score Range for 2017 Intake: 36 40 (including bonus points), School reports from grade 10 onwards, Academic Reference, CV, TOEFL-iBT of 80, TOEFL-pBT of 550. IELTS of 6.0, ACT and SAT scores.

Career Options

  • Brand Manager
  • Public Relations Manager
  • Market Research Analyst
  • Advertising Manager
  • Media Buyer
  • Meeting
  • Convention and Event Planners
  • Chief Marketing Officer

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