1. Hong Kong Baptist University HKBU
  2. Program
  3. Bachelors
  4. Bachelor of Communication Honours -Public Relations and Advertising Advertising and Branding

Bachelor of Communication Honours -Public Relations and Advertising Advertising and Branding

4 Years On Campus Bachelors Program

Hong Kong Baptist University HKBU

Program Overview

Advertising and Branding Concentration offers training in strategic planning, brand storytelling and concept expression. It prepares students to present ideas in an innovative and socially responsible way for effective brand communication and promotions.

Program Key Stats

$140000 (Annual cost)



Eligibility Criteria

3
33
75

1250
6
79

Additional Information & Requirements

Transcripts from the previously attended schools, Hong Kong Diploma of Secondary Education (HKDSE) Examination Results or equivalent, English Language Pofeciency Minimum score of 550 (paper-based) or 79 (Internet-based) in TOEFL, Minimum score of 6.0 in International English Language Testing System (IELTS), Level 3 or above in Chinese Language in the HKDSE or equivalent, School Reference Report , Interview, SAT and ACT test scores

Career Options

  • Managers
  • Media relations managers
  • Copywriters
  • Art directors
  • Media planners
  • Marketing communication specialists
  • Digital marketing specialists

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