1. Hong Kong Baptist University HKBU
  2. Program
  3. Bachelors
  4. Bachelor of Communication Honours -Public Relations and Advertising Public Relations

Bachelor of Communication Honours -Public Relations and Advertising Public Relations

4 Years On Campus Bachelors Program

Hong Kong Baptist University HKBU

Program Overview

Students of Public Relations Concentration will acquire both the critical understanding and relevant skills to develop successful careers in corporate communication, public affairs, social responsibility, media relations, crisis communication and digital PR across different sectors (i.e. business, government and non-profit)

Program Key Stats

$140000 (Annual cost)



Eligibility Criteria

3
33
75

1250
6
79

Additional Information & Requirements

Transcripts from the previously attended schools, Hong Kong Diploma of Secondary Education (HKDSE) Examination Results or equivalent, English Language Pofeciency Minimum score of 550 (paper-based) or 79 (Internet-based) in TOEFL, Minimum score of 6.0 in International English Language Testing System (IELTS), Level 3 or above in Chinese Language in the HKDSE or equivalent, School Reference Report , Interview, SAT and ACT test scores

Career Options

  • Managers
  • Media relations managers
  • Copywriters
  • Art directors
  • Media planners
  • Marketing communication specialists
  • Digital marketing specialists

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