Bachelors in Commerce and marketing

42 Months On Campus Bachelors Program

Óbuda University

Program Overview

This programme is perfect for students who want to understand how businesses actually sell, position, and grow their products in today’s competitive market. You will build a strong foundation in business while developing real, practical marketing skills that prepare you for careers in both local and international companies.

Curriculum Structure

Year 1

You start by building your core understanding of how businesses and economies work. Subjects like Economics, Business Studies, and Social Sciences help you understand how markets function, how decisions are made, and how organisations operate in real life.

Year 2

This is where things become more applied and career-focused. You will study Marketing Management, Trade Economics, and Foreign Trade Techniques, learning how products are marketed, how pricing works, and how businesses expand internationally.

Year 3

Now you move into more strategic and creative areas of marketing. With modules like Marketing Communication, Sales Management, and Digital Media Planning, you will learn how to build campaigns, manage brands, and use modern digital tools to reach customers effectively.

Final Year (Semester 7)

The final stage is all about real-world experience. You will complete a mandatory internship (minimum 12 weeks) along with your thesis, giving you the chance to apply everything you have learned in a professional environment and graduate job-ready.

Focus Areas (in a string):

Marketing strategy, digital marketing, international trade, consumer behaviour, sales management, business operations

Learning Outcomes (in a string):

Develop marketing strategies, analyse markets and consumer behaviour, manage commercial activities, apply digital marketing tools, operate in global business environments

Professional Alignment (accreditation):

State-recognised Bachelor’s degree in Economics (Commerce and Marketing qualification)

Reputation (employability rankings):

Óbuda University is known for its strong practical approach and industry-focused teaching, helping students graduate with skills that employers actually look for—especially in business and marketing roles across Europe.

Experiential Learning (Research, Projects, Internships etc.)

One of the strongest aspects of this programme is how naturally it blends theory with real-world application. You are not just learning marketing concepts—you are actively using them through projects, case studies, and industry exposure. The university creates an environment where you can experiment, build ideas, and understand how businesses actually function, supported by modern facilities, innovation platforms, and a strong academic network.

By the time you graduate, you will already have practical experience in marketing and business operations, thanks to the programme’s applied learning approach:

• Mandatory Internship (minimum 12 weeks): You will gain hands-on experience in a real company, applying your knowledge in marketing, sales, or business operations

• Project-Based Learning & Thesis Work: Throughout the programme, you will work on real business problems, developing strategies and solutions as part of coursework and your final thesis

• Case Studies & Real Business Scenarios: Regular exposure to practical case studies helps you think like a marketer and make decisions based on real-world situations

• Specialisation Pathways: Areas like Digital Marketing Communication and B2B Marketing & Project Management allow you to explore current industry practices and tools

• Innovation & Startup Ecosystem: Access to university initiatives such as innovation labs and research centres gives you the chance to explore business ideas, entrepreneurship, and applied projects

• Mentorship & Academic Support: You will receive guidance through consultations, workshops, and academic mentoring to refine your skills and career direction

• International Exposure (Erasmus+): Opportunity to study abroad and gain global experience, which is a strong advantage in international business careers

• Learning Facilities & Environment:
• Business-focused faculty with industry-relevant teaching
• Access to libraries, collaborative study spaces, and research support
• Located in Budapest, offering exposure to a growing European business hub

Progression & Future Opportunities

By the time you graduate, you are not just equipped with theory—you are ready to step into real business roles with confidence. The programme is designed to build practical, job-ready skills in marketing, sales, and international business, opening doors across industries and markets. Many graduates move into roles such as Marketing Executive, Brand Manager, Sales Manager, or Business Development Executive.

What really gives you an edge is how closely the programme connects you to the professional world:

• Mandatory Internship (12+ weeks): You graduate with real work experience already on your profile, making the transition into full-time roles much smoother

• Career Events & Employer Interaction: Regular career fairs and networking opportunities help you connect directly with companies and explore job roles early

• Industry Exposure: The university collaborates with well-known companies, giving students access to internships and practical insights into how businesses operate

• Career-Focused Learning: Every part of the curriculum is designed to build skills employers actually look for—especially in marketing strategy, digital tools, and business development

• Recognised Degree Value: You graduate with a state-recognised Economics degree, which is widely accepted across Europe and beyond

Further Academic Progression:

If you decide to specialise further, this degree gives you a strong foundation to move into Master’s programmes in Marketing, International Business, or Management—either at Óbuda University or other universities across Europe. It keeps your options open, whether you want to go deeper into a specific field or move into leadership roles later on.