Bachelors in Business Management with Marketing

3 Years On Campus Bachelors Program

International Business School Budapest

Program Overview

If you are looking to study business but also want a clear edge in marketing, this programme gives you the best of both worlds — a strong foundation in business combined with practical marketing skills that employers actually look for. It is a great fit for students who want an international learning experience, smaller class sizes, and a degree that prepares them for real careers, not just theory.

Curriculum Structure

Year 1

In your first year, you will build a solid understanding of how businesses work before specialising. You will explore core subjects like Management and Business Context, Finance for Managers, and Management Information Systems, while also developing essential skills such as presentations, teamwork, and critical thinking — all of which are key in any business role.

Year 2

In the second year, things become more practical and focused. You will start applying what you have learned to real business situations through modules like Marketing Research, Organisational Behaviour, and Business Communication, helping you understand how companies operate, how consumers think, and how to communicate effectively in a professional environment.

Year 3

By the final year, you will move into more advanced and career-focused topics. You will study areas such as Strategic Management, Digital Marketing, and Brand Communication, while also gaining exposure to internships or study abroad opportunities — giving you the confidence and experience needed to step into the job market.

Focus Areas (in a string)

Marketing strategy, digital marketing, brand building, consumer behaviour, business management, communication

Learning Outcomes (in a string)

Build strong business understanding, develop marketing strategies, analyse consumer behaviour, improve communication skills, apply practical business knowledge, prepare for global careers

Professional Alignment (accreditation)

You graduate with a UK degree from The University of Buckingham alongside your IBS qualification, giving your profile strong international recognition.

Reputation (employability rankings)

• Focus on employability through IBS’s UpSkill programme, designed to build real-world skills
• Small class sizes with interactive learning and personal attention
• Opportunities for internships and international exposure, helping you stand out in the job market

Experiential Learning (Research, Projects, Internships etc.)

At IBS, the focus is very much on learning by doing rather than just studying theory. From your first year, you are placed in a highly interactive environment with small classes where discussions, case studies, and real business scenarios are part of everyday learning. Alongside your degree, the UpSkill Programme runs throughout your studies, helping you build practical skills in areas like digital tools, teamwork, data analysis, and even exposure to modern business technologies.

Another advantage is the campus location in Graphisoft Park, which is home to major international companies. This creates a more real-world business atmosphere and gives you a sense of how companies operate beyond the classroom.

All of this comes together through hands-on experiences that prepare you for actual careers:

• UpSkill Programme:
You will continuously build workplace-ready skills such as digital literacy, problem-solving, teamwork, and business communication — all designed to make you more employable from day one

• Real-world projects:
Throughout the programme, you will work on practical business and marketing projects, applying what you learn to real or simulated company challenges

• Interactive classroom experience:
Classes are not lecture-heavy — you will regularly take part in case studies, presentations, and group discussions, helping you think like a business professional

• Internship opportunities:
You have the chance to gain industry experience through internships, giving you a strong advantage when applying for jobs after graduation

• Study abroad opportunities:
Through exchange programmes, you can spend time at partner universities across Europe, gaining international exposure and a broader perspective

• Digital skills development:
There is a clear focus on building modern business skills, including working with digital tools, understanding data, and adapting to evolving business technologies

• Industry environment:
Being based in a business park with global companies around you gives you constant exposure to a professional environment, which many students find highly motivating

Progression & Future Opportunities

By the time you graduate from this programme, you will not just have a degree — you will have a clear set of practical skills that employers are actively looking for. Students typically move into roles in marketing, branding, sales, and business development, working across industries from corporate companies to creative agencies and fast-growing digital businesses.

Typical career roles include: Marketing Executive, Brand Manager, Digital Marketing Specialist, Business Development Executive

What really makes a difference is how IBS supports you beyond the classroom:

• UpSkill Programme:
You build real, job-ready skills throughout your degree — from data and digital tools to teamwork and problem-solving — helping you stand out when applying for roles

• Internship opportunities:
You get the chance to gain hands-on work experience before you graduate, which is often the key factor in securing your first job

• Strong industry exposure:
Through networking events, guest speakers, and career activities, you are regularly exposed to employers and real business environments

• International degree advantage:
You graduate with a UK degree from The University of Buckingham, giving your profile wider recognition and flexibility in the global job market

• Wide career pathways:
Graduates go into a variety of sectors including marketing agencies, corporate firms, media, and business services — so you are not limited to just one path

Further Academic Progression:

If you decide to continue studying, this degree gives you a strong platform to move into postgraduate options like MSc in Marketing, International Business, Management, or even an MBA later on. Since your qualification is internationally recognised, you can apply to universities in the UK, Europe, or other global destinations with confidence.