BScCommerce and Marketing

3 Years On Campus Bachelors Program

Budapest Metropolitan University

Program Overview

The BSc Commerce and Marketing at Budapest Metropolitan University is a strong choice if you enjoy both business strategy and creative thinking—especially in areas like branding, advertising, and digital marketing. You will learn not just the theory, but how businesses actually attract customers, build brands, and compete in today’s global market.

Curriculum Structure

Year 1 (Building Your Foundation)

In your first year, you are introduced to how businesses operate in real-world environments. Through modules like Principles of Marketing, Management and Organization, and International Economics, you develop a clear understanding of how companies make decisions, manage people, and respond to market trends.

Year 2 (Developing Core Marketing Skills)

This stage becomes more practical and application-focused. You will study Integrated Marketing Communication, Market Research, and Commerce and Trade, gaining skills in analysing consumer behaviour and creating effective marketing strategies through case studies and group work.

Year 3 (Specialisation & Real-World Experience)

In your final year, you move into advanced areas such as Digital Marketing, Branding in an International Environment, and Content Marketing. You will also complete an internship and thesis, allowing you to apply your knowledge in a real business setting and build valuable industry experience.

Focus areas (in a string):

Marketing strategy, digital marketing, branding, consumer behaviour, market research, international business, advertising, public relations

Learning outcomes (in a string):

Ability to design and execute marketing campaigns, strong analytical and business thinking, understanding of global markets, creative problem-solving, effective communication skills

Professional alignment (accreditation):

State-recognised Hungarian degree aligned with the European Higher Education Area (Bologna system), enabling international recognition and postgraduate progression

Reputation (employability rankings):

A practice-oriented program focused on real-world projects, internships, and industry-relevant skills, preparing graduates for roles in multinational companies, agencies, and startups

Experiential Learning (Research, Projects, Internships etc.)

At Budapest Metropolitan University, the BSc Commerce and Marketing is built around learning by doing—you are not just studying concepts, you are actively applying them in real business contexts. Throughout the program, you work on practical assignments, collaborate on projects, and gradually build the kind of portfolio and experience that employers expect from marketing graduates. You are also supported by dedicated career services and platforms that help you transition smoothly from university into the professional world:

• Compulsory Internship – You will complete a mandatory internship as part of your degree, giving you real exposure to the workplace and helping you build industry experience before graduation
• METUJOBS Career Portal – An internal job platform where you can explore internships, part-time roles, and graduate opportunities, making it easier to connect with employers
• Career and Training Center – Provides career guidance, workshops, and employer-led sessions to help you develop interview skills, CVs, and professional confidence
• Real Business Projects – Many modules involve working on real-life case studies, allowing you to apply marketing concepts to practical business challenges
• Group-Based Learning – You will regularly collaborate with classmates on presentations and projects, mirroring how marketing teams operate in real companies
• Digital Marketing Exposure – Through modules like content marketing and branding, you gain hands-on experience in planning campaigns and understanding modern digital strategies
• Entrepreneurial Approach – The program encourages you to think creatively and even develop your own business ideas as part of project work
• Modern Learning Environment – Access to up-to-date classrooms, digital learning platforms, and academic resources that support business and marketing education

Progression & Future Opportunities

Once you graduate from the BSc Commerce and Marketing at Budapest Metropolitan University, you are stepping into the job market with a very practical and industry-ready skillset. The program is built to help you move directly into roles where businesses need both creative thinking and strategic understanding, with graduates commonly working as Marketing Executives, Digital Marketing Specialists, Brand Managers, or Advertising/PR Executives.

What really gives you an edge here is how closely the university supports your transition into employment:

• METUJOBS Career Portal – A dedicated platform where you can access internships, part-time roles, and full-time job opportunities tailored to students
• Career & Training Center – You receive continuous support through CV building, interview preparation, and personal branding (including the myBRAND portfolio system)
• Practice-Focused Learning – Real projects and assignments help you build a portfolio that you can actually show to employers
• Industry Exposure – You work on business problems and case studies that reflect real company challenges, helping you understand how the industry works before you graduate
• International Career Pathways – Graduates go on to work in multinational companies, agencies, and startups across different countries
• Globally Recognised Degree – The program follows the European Higher Education Area (Bologna system), giving your qualification long-term value and flexibility
• Strong Graduate Readiness – You leave the program with a combination of marketing, business, and communication skills that allow you to adapt across different roles

Further Academic Progression:

After completing this degree, you have the option to specialise further by pursuing a master’s in areas like Marketing, Digital Marketing, International Business, or Business Analytics. Since the degree is internationally recognised, you can easily apply to postgraduate programs across Europe or the United Kingdom, allowing you to deepen your expertise and expand your career opportunities even further.